U.S. Auto Sales Brand Results: February 2015 YTD

by Timothy Cain

March 4th, 2015 6:49 AM

An unexpectedly strong winter impact slowed February 2015 auto sales compared with the expectations of forecasters but not in comparison with February 2014. The market jumped by more than 5% with the strongest gains coming from Jeep, GMC, Subaru. A number of lower-volume brands – Mini, Mitsubishi, Land Rover, Lexus, and Infiniti – all posted year-over-year improvements of at least 20%.

Ford Motor Company suffered the loss of sales at its namesake Ford brand and at Lincoln. GM volume dropped at Buick and Cadillac but increased at the automaker’s two higher-volume brands. FCA/Chrysler Group suffered a sharp drop at Dodge, but the big Jeep improvement was married to strong Chrysler and Ram sales.

AutomakerFeb. 2015Feb. 2014% Change2015 YTD2014 YTD% ChangeAcura 12,99211,54512.5%24,97422,36811.7%Alfa Romeo 47——144— —Audi 11,45510,8815.3%22,99620,9829.6%BMW 25,20122,01714.5%44,18240,2709.7%Buick 17,41819,192-9.2%29,97132,470-7.7%Cadillac 11,73913,437-12.6%23,41924,823-5.7%Chevrolet 159,788153,9133.8%302,670273,00210.9%Chrysler 28,50225,23013.0%51,895 46,34312.0%Dodge 42,11549,744-15.3%77,46284,649-8.5%Fiat 3,2893,465-5.1%6,5446,687-2.1%Ford 173,509 176,688-1.8% 344,331 324,2096.2%GMC 42,43335,56219.3%78,10463,29523.4%Honda 92,47488,8604.1%182,676169,6687.7%Hyundai 52,505 49,0037.1% 97,010 93,0084.3%Infiniti 11,6599,72919.8% 21,317 18,72713.8%Jaguar 1,4101,552-9.1%2,6762,899-7.7%Jeep 55,64245,946 21.0%107,16587,85622.0%Kia 44,03041,2186.8%82,32978,2295.2%Land Rover 4,9174,00622.7%10,1988,68017.5%Lexus 22,99518,85522.0%46,12636,49226.4%Lincoln 6,1646,661-7.5%12,78312,6341.2%Maserati 481837-42.5%9331405-33.6%Mazda 25,65024,3415.4%45,92143,1546.4%Mercedes-Benz 23,61622,609 4.5% 48,235 45,213 6.7%Mercedes-Benz Sprinter 1,6751,421 17.9% 3,180 2,709 17.4%Total Mercedes-Benz 25,291 24,0305.2% 51,415 47,9227.3%Mini 3,7202,45951.3%6,9485,00238.9%Mitsubishi 7,5335,97726.0%14,02610,84429.3%Nissan 106,777 105,6311.1% 201,226187,1037.5%Porsche 3,2023,232 -0.9%7,1396,32812.8%Ram 33,99130,481 11.5%65,38356,51415.7%Scion 3,8644,529-14.7% 7,5548,540-11.5%Smart 458941-51.3%9501462-35.0%Subaru 41,35834,90918.5%82,17067,90921.0%Toyota 153,608135,90013.0%295,981260,61713.6%Volkswagen 25,71027,112-5.2%49,21450,606-2.8%Volvo 4,0123,9910.5%7,8067,7830.3%————— ——BMW-Mini 28,92124,47618.2%51,13045,27212.9%FCA/Chrysler Group 163,586154,8665.6%308,593282,0499.4%Daimler25,74924,9713.1%52,36549,3846.0%Ford Motor Company 179,673183,349-2.0% 357,114336,8436.0%General Motors 231,378222,1044.2%434,164393,59010.3%Honda Motor Company105,466 100,4055.0%207,650 192,0368.1%Hyundai-Kia 96,535 90,2217.0% 179,339 171,2374.7%Jaguar-Land Rover 6,3275,55813.8%12,874 11,57911.2%Nissan Motor Company118,436115,3602.7% 222,543205,8308.1%Toyota Motor Corporation 180,467159,284 13.3%322,840 305,6495.6%Volkswagen Group * 40,56341,403-2.0%79,64178,2861.7%———————Industry Total1,258,570 1,194,679 5.3% 2,411,050 2,208,105 9.2%

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

** Industry total takes into account Automotive News estimates for brands such as Tesla (2000 February units) and other low-volume, high-priced manufacturers.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

#AutoSales #BrandSalesFigures #February2015Sales #U.S.AutoSales

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2 of 58 comments

Blockmachining on Mar 04, 2015

Way to go Nissan. Sales continue to rise and Honda is again in the rearview mirror.

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BrunoT on Mar 04, 2015

Some awfully big swings, both up and down, for many makes. It'd be nice to get a brand by brand analysis of why.

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