By on March 3, 2015

2015 Nissan Versa Note SRAn unexpectedly strong winter impact slowed February 2015 auto sales compared with the expectations of forecasters but not in comparison with February 2014. The market jumped by more than 5% with the strongest gains coming from Jeep, GMC, Subaru. A number of lower-volume brands – Mini, Mitsubishi, Land Rover, Lexus, and Infiniti – all posted year-over-year improvements of at least 20%. 

Ford Motor Company suffered the loss of sales at its namesake Ford brand and at Lincoln. GM volume dropped at Buick and Cadillac but increased at the automaker’s two higher-volume brands. FCA/Chrysler Group suffered a sharp drop at Dodge, but the big Jeep improvement was married to strong Chrysler and Ram sales.

Automaker Feb. 2015 Feb. 2014 % Change 2015 YTD 2014 YTD % Change
Acura
 12,992 11,545 12.5% 24,974 22,368 11.7%
Alfa Romeo
 47 144  —
Audi
 11,455 10,881 5.3% 22,996 20,982 9.6%
BMW
 25,201 22,017 14.5% 44,182 40,270 9.7%
Buick
 17,418 19,192 -9.2% 29,971 32,470 -7.7%
Cadillac
 11,739 13,437 -12.6% 23,419 24,823 -5.7%
Chevrolet
 159,788 153,913 3.8% 302,670 273,002 10.9%
Chrysler
28,502 25,230 13.0% 51,895  46,343 12.0%
Dodge
 42,115 49,744 -15.3% 77,462 84,649 -8.5%
Fiat
 3,289 3,465 -5.1% 6,544 6,687 -2.1%
Ford  173,509  176,688 -1.8%  344,331  324,209 6.2%
GMC
 42,433 35,562 19.3% 78,104 63,295 23.4%
Honda
 92,474 88,860 4.1% 182,676 169,668 7.7%
Hyundai
 52,505  49,003 7.1%  97,010  93,008 4.3%
Infiniti
 11,659 9,729 19.8%  21,317  18,727 13.8%
Jaguar
 1,410 1,552 -9.1% 2,676 2,899 -7.7%
Jeep
 55,642 45,946  21.0% 107,165 87,856 22.0%
Kia
 44,030 41,218 6.8% 82,329 78,229 5.2%
Land Rover
 4,917 4,006 22.7% 10,198 8,680 17.5%
Lexus
 22,995 18,855 22.0% 46,126 36,492 26.4%
Lincoln
6,164 6,661 -7.5% 12,783 12,634 1.2%
Maserati
 481 837 -42.5% 933 1405 -33.6%
Mazda
 25,650 24,341 5.4% 45,921 43,154 6.4%
Mercedes-Benz
 23,616 22,609  4.5%  48,235  45,213  6.7%
Mercedes-Benz Sprinter
 1,675 1,421  17.9%  3,180  2,709  17.4%
Total Mercedes-Benz
 25,291  24,030 5.2%  51,415  47,922 7.3%
Mini
 3,720 2,459 51.3% 6,948 5,002 38.9%
Mitsubishi
 7,533 5,977 26.0% 14,026 10,844 29.3%
Nissan
 106,777  105,631 1.1%  201,226 187,103 7.5%
Porsche
 3,202 3,232  -0.9% 7,139 6,328 12.8%
Ram
 33,991 30,481  11.5% 65,383 56,514 15.7%
Scion
 3,864 4,529 -14.7%  7,554 8,540 -11.5%
Smart
 458 941 -51.3% 950 1462 -35.0%
Subaru
 41,358 34,909 18.5% 82,170 67,909 21.0%
Toyota
 153,608 135,900 13.0% 295,981 260,617 13.6%
Volkswagen
 25,710 27,112 -5.2% 49,214 50,606 -2.8%
Volvo
 4,012 3,991 0.5% 7,806 7,783 0.3%
 —
BMW-Mini
 28,921 24,476 18.2% 51,130 45,272 12.9%
FCA/Chrysler Group
 163,586 154,866 5.6% 308,593 282,049 9.4%
Daimler
25,749 24,971 3.1% 52,365 49,384 6.0%
Ford Motor Company
 179,673 183,349 -2.0%  357,114 336,843 6.0%
General Motors
 231,378 222,104 4.2% 434,164 393,590 10.3%
Honda Motor Company
105,466  100,405 5.0% 207,650 192,036 8.1%
Hyundai-Kia
 96,535  90,221 7.0%  179,339  171,237 4.7%
Jaguar-Land Rover
 6,327 5,558 13.8% 12,874 11,579 11.2%
Nissan Motor Company
118,436 115,360 2.7%  222,543 205,830 8.1%
Toyota Motor Corporation
 180,467 159,284  13.3% 322,840  305,649 5.6%
Volkswagen Group *
 40,563 41,403 -2.0% 79,641 78,286 1.7%
Industry Total
1,258,570
1,194,679
5.3%
2,411,050
2,208,105
9.2%

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

** Industry total takes into account Automotive News estimates for brands such as Tesla (2000 February units) and other low-volume, high-priced manufacturers.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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58 Comments on “U.S. Auto Sales Brand Results: February 2015 YTD...”


  • avatar

    Looks like VW is being creamed in the market for whatever reason. A friend of mine bought a Jetta TDI a month ago, but I guess that wasn’t enough :-)

    • 0 avatar
      rpol35

      Yeah, I’d say so. Maybe he shoulda bought two so that he can drive one when the other one is getting fixed, maybe that woulda helped…..

    • 0 avatar

      Lots of old, uncompetitive models. The newest model (the Golf/GTI) is also traditionally their poorest seller, which explains the fact that it hasn’t made much of a dent. Other than that, the Passat, Jetta, Tiguan, and Touareg are all more than 4 years old.

      • 0 avatar
        Jimal

        They could be selling a bunch more Golfs and GTIs if their lease numbers were commensurate with their selling price. A similarly equipped and priced Jetta is $80-$100/mo. cheaper. They moved Golf production to Mexico to lower costs, but for some reason they refuse to do everything they can to move Golfs.

    • 0 avatar
      bd2

      Lagging woefully behind in a competitive CUV lineup.

    • 0 avatar
      RobertRyan

      So looks like Toyota has become “No 2” something that would have been impossible to imagine in the 1970’s

      • 0 avatar
        highdesertcat

        I, for one, am happy to see it. I converted to Toyota-ism in 2008 and I will continue to cheer them on until I have a bad ownership experience with a Toyota product.

        Consistently good, dependable, reliable and durable products from Toyota. Hey, what more can we ask for?

        I say, what’s good for Toyota is good for America AND the world.

        Whooda thunk I would be running around today in a 1989 Camry V6 that I bought for a buck? Certainly not me. But’m doing it.

        And I have to admit, that little Camry is a lot less bulky than either my Tundra or my wife’s Sequoia. Parked in a place today I couldn’t even dream of parking either of our Toyota big irons.

        • 0 avatar
          Scoutdude

          I’ve lost all hope for the world, first you move into the city and now you are driving something other than a V8 powered pickup by choice.

          • 0 avatar
            highdesertcat

            Hey Scoutdude! Yeah, life takes some strange turns.

            I never would have thought of moving back to civilization, if you can call a town of ~34000 souls civilization.

            I felt sorry for that Camry. My buddy had driven it to the Toyota dealer to pick up his new Avalon and swung by my house with the Avalon to show it to me.

            He was going to put a For Sale sign on the old Camry but it was in decent condition so I asked him what he needed to sell it for.

            He said, “If you want it, you can have it.” I told him I’d give him a buck for it, and he said “Sold!”

            I have no expectations but it runs good. Made several trips already to the Commissary to get groceries.

            Mostly, our housekeeper/cook drives it to pick up what she needs for us at Wal-Mart, Albertsons because her husband drops her off and doesn’t pick her up until she is ready to go.

            My wife has already warned me about starting another collection of orphan cars….

      • 0 avatar
        Scoutdude

        By less than 1000 units this month and they are still well behind for the YTD totals, that is if you are talking about Toyota the company. Now if you are talking about Toyota the brand they are still in 3rd for the month and the year.

  • avatar
    JK43123

    Based on a friend’s experience, he should have bought three.

    John

  • avatar

    No matter how “good” the VW offerings are, they just don’t compete with alternate options with better records. Cars are too expensive now for the average buyer to make the jump from a perceived “good” import.

  • avatar
    Russycle

    Mini’s sure moving the metal, relatively speaking, after a pretty poor 2014. Guess the new model is catching on.

  • avatar
    APaGttH

    Poor Buick – becoming the Mazda of the near luxury market. CR and JDP love them, CR puts the Regal over the 328i, quality is high, and no one in the US buying them. China on the other hand…

    • 0 avatar
      mike978

      That would be an accurate statement except that Mazda increased their sales YTD and grew by the industry average in February.

    • 0 avatar
      AnotherMillenial

      I wouldn’t say no one is buying Buicks:

      The Verano (3437) outsold the ILX (959) by 3:1.
      The Lacrosse (3751) outsold the TLX (3419) this month and last month and it outsold the MKZ (1834) by 2:1. Still, it was no match for the Lexus ES (4192) and Chrysler 300 (4356).
      The Enclave (3620) outsold the Infiniti QX60 (2985) and the Lincoln MKT (216) combined. But the MDX (4553) soars above it.

      The Encore (4921) outsold the following:
      Acura RDX – 3862 – Encore buyers also consider this, according to TrueCar
      Mercedes GLK – 1781- Encore buyers shop this as well
      Lincoln MKC – 1558 – TrueCar also says MKC buyers consider the Buick
      Audi Q3 – 1046
      BMW X1 – 885

      I’m not sure if the imported-from-Germany Regal competes with upper-tier Accords or the low-end 3-Series.

      Buick definitely has it’s troubles. The Verano is boring. The dated Lacrosse and Enclave are long over due for a redesign. Same goes for the Regal. But it’s not all doom and gloom.

    • 0 avatar
      bd2

      Eh, a bad month relative for Buick, but their lineup is one of the oldest (aside from the Encore, virtually everything is due for a replacement).

      The new Envision should also give Buick sales a nice bump.

  • avatar
    210delray

    ToMoCo edges out FoMoCo in Feb. I understand the F-150 isn’t doing as well as hoped.

    Who’d a thunk the Mirage would boost Mitsubishi?

    • 0 avatar
      Richard Chen

      No way to go but up, I suppose.

      Okay, which of you bought the two i-MiEVs?

    • 0 avatar

      Ford is still in the middle of their change over and supply is down. If you look, they are also putting far less money on the hood, even on the ’14s. This will help long term with better leasing and residual values for customers, but it’s hard to bite when GM and FCA are giving $10k off. You’ll have to move pretty far up the food chain to get that on a Ford, better truck or not, price matters to the perception of many folks. All that being said, the new F-150 is doing well, it wasn’t planned or designed to come out of the box screaming. They are tempering demand so supply isn’t completely sapped up.

    • 0 avatar
      Lou_BC

      210delray – Ford isn’t fully changed over to aluminum F150. I’ve heard that they don’t expect to have production back up to normal levels until June.

    • 0 avatar
      bball40dtw

      F150 retail sales are up over 7% and they are averaging $2000 more per unit. 2015 F150s are barely touching lots. Like everyone else said, they have a supply issue right now.

      • 0 avatar
        mike978

        If the F-150 grew 7% then some other models must have fallen badly to give overall negative growth for Ford.

      • 0 avatar
        dtremit

        I would guess that the Edge changeover is having an impact here, too. Stock of the 2014 is getting pretty thin, and the 2015 hasn’t hit showrooms yet. Ford’s total deficit for the month is only about 4,000 cars, and Edge sold about 11k in February last year.

      • 0 avatar
        Big Al from Oz

        @bball,
        I don’t totally agree with your maths.

        The F-150 and F Series is down over 1.5% this February compared to last year. Every other pickup has shown increases.

        Ford’s Kansas City plant was supposed to be up and running, ie, producing pickups in January this year.

        Ford has had to put additional staff on to make the new aluminium F-150.

        The delay and low numbers of 2015 F-150s moving out of the factories isn’t good for Ford. Like I just pointed out Ford has had to employ a couple thousand or so additional workers to produce 12 000’ish F-150 for February.

        The Colorado Canyon is at the aluminium F-150’s heels in vehicles moved in February. These are both new vehicles.

        I think Ford has misjudged what was involved in manufacturing with aluminium.

        Ford will either lose money on these trucks or they will be the most expensive pickups on the US market.

        • 0 avatar
          bball40dtw

          It’s not my maths, it’s Ford’s maths.

          F-series numbers are down almost 2% in Feb.

          F150 retail deliveries are up 7%

          F-series fleet deliveries are down 18%

          Transaction prices on F-series overall are up $1600

          Transaction prices on the F150 are up $2000. Plus their are very few incentives on the new trucks. They are not losing money on the aluminium F150.

          Average time the F150 is on dealer lots: 18 days

          Right now, Ford is focused on stocking dealerships. Fleet customers have to wait longer for their trucks. It’s going to cost them some sales.

    • 0 avatar
      eggsalad

      The Mirage is fast becoming the darling of the el-cheapo rental-car fleet. Driving to work on the Las Vegas Strip, I probably see a dozen Mirages a day, all with rent-a-car bar codes on them.

  • avatar
    APaGttH

    GM sales are a fascinating picture of what happens when gasoline prices drop through the floor.

    Car sales across the board plunged compared to last year – truck, CUV, and SUV sales are through the roof.

    • 0 avatar
      Lou_BC

      @APaGttH – people have the attention span and memory of gold fish. Give it a few years and one will be able to get a great deal on large SUV’s and V8 pickups just like in 2008.

      • 0 avatar
        highdesertcat

        Maybe people just like the idea of a V8 under the hood of their pickup truck. Albeit a 5.3L V8.

        And when gas prices get high again, people will seek other alternatives to a V8 if they worry about the cost of gas.

        In my area, 2015 F150s are few and far between. But there are herds of Silverado parked on the dealers’ lots.

        • 0 avatar
          bball40dtw

          That’s because the 2015 F150 is only 21% of that model’s vehicle mix right now, and it’s mostly top trim versions. It’s not easy to find a 2015 F150 XL 2WD right now.

      • 0 avatar
        Lorenzo

        Let’s give the goldfish a little credit. Its memory is longer than the few seconds bandied about, they can remember things for up to a week! Given their life span, that’s like a couple years of human memory, long enough that humans have no excuse for not remembering higher gas prices just last June.

        Incidentally, gas prices in California are creeping back up. A little fire in a refinery, maintenance shutdowns and preparations for the change over to Summer blend have shrunk the supply to the spot market, squeezing independents who were driving prices lower with the (former) glut of supply. Funny how that works.

    • 0 avatar
      TW5

      If people are trading cars circa 2009 or before, the CUV they’re buying has better fuel economy than their old car.

      The Wall Street journal wrote an interesting article about the correlation between vehicle sales and gasoline prices. In short, there is none, which should be obvious to anyone who’s taken a cursory glance at the data.

      As a species, humans don’t make the best decisions, besides the pickup truck commuters, who are only about 10% of the new-car buying public, few people are aggressively injuring their own finances with frivolous gasoline usage.

  • avatar
    Speed3

    Jeep outsold Hyundai. It’s the 6th best selling brand and I don’t expect it to slow down anytime soon.

    • 0 avatar
      bosozoku

      Despite every single anecdote I’ve ever read about owning one here or elsewhere being a cautionary tale to avoid buying a Wrangler, I’m seriously considering one right now. Probably not a wise move, but between low financing and a solid resale market, why not enjoy it for a year or two and see if I can stand living with it in the real world?

      Damn you, Chysler. I swore (SWORE!) I’d never buy anything you made ever again. Must be a Jeep thang.

      • 0 avatar
        dr_outback

        I bought a 2012 Wrangler Unlimited with a manual transmission. It’s a Jeep thing and now I understand.

      • 0 avatar
        danio3834

        It’s all relative. Even if it has exactly as many problems as the most recent Vehicle Dependability Survey says it should, it would be about as reliable as a vehicle from the top 5th or 6th brand from 10 years ago.

  • avatar
    Alfisti

    Volvo just diabolical. DROP THE BLOODY PRICES YOU FOOLS.

  • avatar

    It would seem that Scion and Smart are dead man walking. I am sure DW will offer his opinion on the Cadillac’s miserable performance

    • 0 avatar
      bumpy ii

      smart is just selling off the remaining stock until the new model shows up at the end of the year. Scion is all ancient models except for the FR-S, and the bloom is off the rose for that one.

  • avatar
    spreadsheet monkey

    Good results for Acura, assume that’s mostly thanks to the TLX. Still some way off the 200,000 annual sales recorded in the mid 2000s.

    • 0 avatar
      bosozoku

      How many of us used to pine for an Acura? I’ve been a fan since my folks bought a Legend in 1989; a car that left service for our family just last year with 300k miles on clock. There was a mythical time when I would’ve taken every model they made, were that I could afford to. The old TL-S, CL, RL, RSX, TSX, NSX in the early-to-mid-2000s, great cars all. And still the objects of regular craigslist and carmax searches when I have down time during the work day.

      But then something happened. All their cars got bigger, bloated, grew aluminum beaks, and ceased to, well, be Hondas, really. Sporty models, especially coupes, got scraped entirely (RSX, CL, NSX), and the others lost their 4-bangers, 5-speeds, and driver-centric aspirations. What was left is a hulking, unattractive mess of a lineup full of answers to questions nobody asked (looking at you ZDX; seriously, wtf was that about?).

      I commend them for trying to recapture their old spirit with the ILX, but why not at least give it a more unique body shape and at least offer a sports coupe option? And the names Integra and Legend are just *screaming* to be resurrected on the ILX and RLX! But for now Acura remains worse that irrelevant in my mind; they’re entirely undesirable. I’ll keep looking for a mint 2000s TL Type S w/ a 6-speed or a first-gen TSX.

  • avatar
    blockmachining

    Way to go Nissan. Sales continue to rise and Honda is again in the rearview mirror.

  • avatar
    BrunoT

    Some awfully big swings, both up and down, for many makes. It’d be nice to get a brand by brand analysis of why.

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