By on February 3, 2015

2015-ford-f-150Ford was America’s best-selling auto brand in January 2015 as improved car sales, improved utility vehicle sales, and a 17% improvement in F-Series sales helped the brand to a 16% year-over-year improvement.


• Corolla the top-selling car

• CR-V leads all SUVs/crossovers

• Pickups account for 14.4% of all new vehicle sales


Only a handful of auto brands reported year-over-year decreases, and most of those brands were low-volume niche players: Maserati, Scion, Jaguar, and Smart. Buick’s 5.5% drop came as all three of the brand’s passenger cars declined.

America’s fastest-growing brands, on the other hand, were mostly mid-level players: Mitsubishi, Lexus, GMC, Porsche, Mini, and Subaru. Jeep volume jumped 23% to 51,523 units, and Ram’s 21% jump to 31,392 sales was also impressive.

January 2015 did act as a follow-up to a January one year earlier that saw sales fall 3% from 1.043M. Even compared with that January 2013 output, however, these January 2015 results appear strong, rising 10.5%.

Automaker Jan. 2015 Jan. 2014 % Change 2015 YTD 2014 YTD % Change
Acura
 11,982 10,823 10.7% 11,982 10,823 10.7%
Alfa Romeo
97 97
Audi
 11,541 10,101 14.3% 11,541 10,101 14.3%
BMW
 18,981 18,253 4.0% 18,981 18,253 4.0%
Buick
 12,553 13,278 -5.5% 12,553 13,278 -5.5%
Cadillac
 11,680 11,386 2.6% 11,680 11,386 2.6%
Chevrolet
 142,882 119,089 20.0% 142,882 119,089 20.0%
Chrysler
 23,393 21,113 10.8% 23,393 21,113 10.8%
Dodge
 35,347 34,905 1.3% 35,347 34,905 1.3%
Fiat
 3,255 3222 1.0% 3255 3222 1.0%
Ford  170,822 147,521 15.8% 170,822 147,521 15.8%
GMC
 35,671 27,733 28.6% 35,671 27,733 28.6%
Honda
 90,202 80,808 11.6% 90,202 80,808 11.6%
Hyundai
 44,505 44,005 1.1% 44,505 44,005 1.1%
Infiniti
 9,658 8,998 7.3% 9,658 8,998 7.3%
Jaguar
 1,266 1,347 -6.0% 1,266 1,347 -6.0%
Jeep
 51,523 41,910 22.9% 51,523 41,910 22.9%
Kia
 38,299 37,011 3.5% 38,299  37,011 3.5%
Land Rover
 5,281 4,674 13.0% 5,281 4,674 13.0%
Lexus
 23,131 17,637 31.2% 23,131 17,637 31.2%
Lincoln
 6,619 5973 10.8% 6619 5973 10.8%
Maserati
 452 568 -20.4% 452 568 -20.4%
Mazda
 20,271 18,813 7.7% 20,271 18,813 7.7%
Mercedes-Benz
 24,619 22,604  8.9%  24,619  22,604  8.9% 
Mercedes-Benz Sprinter
 1,505 1,288  16.8%  1,505  1,288  16.8%
Total Mercedes-Benz
 26,124 23,892 9.3% 26,124 23,892 9.3%
Mini
 3,228 2,543 26.9% 3,228 2,543 26.9%
Mitsubishi
 6493 4867 42.7% 6493 4867 42.7%
Nissan
 94,449 81,472 15.9% 94,449 81,472 15.9%
Porsche
 3,937 3,096  27.2% 3,937 3,096 27.2%
Ram
 31,392 26,033 20.6% 31,392 26,033 20.6%
Scion
 3,690 4,011 -8.0% 3,690 4,011 -8.0%
Smart
 492 521 -5.6% 492 521 -5.6%
Subaru
 40,812 33,000 23.7% 40,812 33,000 23.7%
Toyota
 142,373 124,717 14.2% 142,373 124,717 14.2%
Volkswagen
 23,504 23,494 0.04% 23,504 23,494 0.04%
Volvo
 3,794 3,792 0.05% 3,794 3,792 0.05%
 —
BMW-Mini
 22,209 20,796 6.8% 22,209 20,796 6.8%
Chrysler Group/FCA
 145,007 127,183 14.0% 145,007 127,183 14.0%
Daimler
26,616 24,413 9.0% 26,616 24,413 9.0%
Ford Motor Company
 177,441 153,494 15.6% 177,441 153,494 15.6%
General Motors
 202,786 171,486 18.3% 202,786 171,486 18.3%
Honda Motor Company
102,184 91,631 11.5% 102,184 91,631 11.5%
Hyundai-Kia
 82,804  81,016 2.2% 82,804 81,016 2.2%
Jaguar-Land Rover
6,547 6,021 8.7% 6,547 6,021 8.7%
Nissan Motor Company
 104,107 90,470 15.1% 104,107 90,470 15.1%
Toyota Motor Corporation
 169,194 146,365 15.6% 169,194 146,365 15.6%
Volkswagen Group *
 39,078 36,883 6.0% 39,078 36,883 6.0%
Industry Total **
1,152,480
1,013,426
13.7%
1,152,480
1,013,426
13.7%

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

** Industry total takes into account Automotive News estimates for brands such as Tesla (2250 units) and other low-volume, high-priced manufacturers.

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34 Comments on “U.S. Auto Sales Brand Results: January 2015...”


  • avatar
    blockmachining

    Way to go Nissan. Honda is now in Nissan’s rear view mirror!

    • 0 avatar
      indi500fan

      My perception (admittedly a biased view from an acquaintance who sells Toyota) is that Nissan is into the “finance anybody with a pulse” mode and Honda not so much. Any other takes on this?

      • 0 avatar
        thornmark

        Exactly.

        Look what it did for Mitsubishi.

        CR also listed the models owners hate the most and Nissan had 3 out of 5 I believe.

        • 0 avatar
          blockmachining

          Check out the editorial above. Carlos Ghosn has got the pulse of the American consumer as his target. Also, just as impressive, he has other world markets and their consumers in his crosshairs. I personally feel his only major misstep was the cross cabriolet.

          • 0 avatar
            thornmark

            Nissan earned 50% share:

            “Consumer Reports: 6 cars, SUVs that owners hate most”
            http://www.usatoday.com/story/money/cars/2014/12/09/consumer-reports-owner-survey-hate-worst/20122641/

            Unfortunate products at cheap prices will pay handsome dividends in the future.

      • 0 avatar
        geeber

        A fair number of Sentras and Altimas are sold to fleet customers. That boosts the Nissan tally.

  • avatar
    mkirk

    But I read in these very forums that the new F150 was going to be a failure.

    • 0 avatar
      Lie2me

      Nah, look at the numbers everyone’s a winner. Well, unless you’re a Buick

    • 0 avatar
      Big Al from Oz

      @mkirk,
      Where does it state all of the F Series are the new F-150?

      • 0 avatar
        indi500fan

        Around here (midwest) there are a lot of lowball price adverts for the “old” F-150. Anybody know the split on the sales report?

        • 0 avatar
          jimmyy

          If the split favored the 2015, Ford would be crowing to wall street that “the 2015 F 150 is a big hit”. However, silence from Ford on the split. Anyone guess what the silence means? It is possible that after seeing the 2015 F 150 pricing, the public rushed in and bought a new 2014 F 150 … hence the sales surge.

        • 0 avatar

          It wouldn’t be the best test anyhow. The basic fleet trucks are still being built as 2014s for awhile.

    • 0 avatar
      BrunoT

      I drive an F150. But it’s too early to tell on the new design, as there is always a surge in sales with a new design. I don’t believe many were available till January. Also, the sales numbers include a lot of leftover 2014’s. Finally, gas is cheap and pickup sales in general are strong. Time will tell. I find it something of a disappointment in terms of styling and real-world selling prices. My 2012 FX4 cost quite a bit less than I could replace it for today. I’m talking nearly $10K.

    • 0 avatar
      Lou_BC

      @mkirk – Maybe the F150 wold of been a bigger success if made out of aluminium instead of aluminum?

  • avatar
    NotFast

    Aren’t the year-over-year results easy to explain? January 2014 had polar vortex, and I’m pretty sure sales were pretty low because of it.

  • avatar
    deanst

    Its interesting to watch Dodge fall from the best to the worst selling brand of FCA. Once the minivans go to Chrysler, the transformation will be complete. Hopefully Sergio’s ego can keep it alive.

    • 0 avatar
      Speed3

      Ever since Fiat took over there has been a lot of internal debate about what Dodge should be. The trucks were stripped away, and it was rumored that Dodge and Alfa Romeo could be collapsed into the same brand like Chrysler and Lancia.

      It looks like Dodge is set to become a “boutique” American muscle brand with the Viper, Charger, and Challenger serving as its core.

      While Chrysler is now getting the volume models (200, T&C, etc), I think FCA should take this even further and replace the Dodge Dart with the Fiat Viaggio and Viaggio hatch. Let Fiat sell compact and sub-compact models and then let Chrysler take it from there.

      • 0 avatar
        Lou_BC

        It has been rumoured that Dodge as a brand was/is going to die. Ram may of been the first step in that plan but it seems that they backed off from removing performance vehicles from Dodge and placing them under the SRT umbrella.

      • 0 avatar
        mjz

        Dart sales have been steadily improving. It was up over 60% from Jan ’14 to over 8,000 units. It broke into the top 20 nameplates sold (at #20), and was the best selling Dodge car last month. Since they worked the bugs out of them and repackaged the powertrains/trim packages, it really is a great value in GT or Limited trims. Tons of standard equipment for a reasonable sticker. I think the new 200 is drawing a lot of buyers in and some are buying the Dart because of the value story. The new 200 is picking up steam and outsold the Chevy Malibu for a second time. It sold over 14,000 units. Together, the 200 and Dart outsold the previous 200, Avenger and Dart combined. The Chrysler brand will be getting a 100 compact, which may or may not have a hatch version. Would like to have seen the Fiat Viaggio hatch sold here as the Dart hatch.

  • avatar
    eggsalad

    The remaining 2015 smart cars (and I can’t believe 521 people went for it!) will wither on the lots, because the 2016 promises to be so much better, I might even consider one.

  • avatar
    brettc

    10 more units for VW? Look out, they’re on the way to 800000 this year!

  • avatar
    SCE to AUX

    Column 3 needs to say “January 2014”.

    I know we like to look at these numbers, but I think it’s too soon to draw many conclusions. Q1 sales are always affected by everything from residual inventory clearances to weather to consumer Christmas debt, even political regime changes.

  • avatar
    Speed3

    Let’s take note that Cadillac’s sales increased (though they still lost market share).

  • avatar
    MrIcky

    Wow, so many Corollas. That’s a lot of ‘bold’ people.

  • avatar
    APaGttH

    Scion – dead brand walking.

    Mini is closing in – Porsche, Volvo, LR all beat – if the continue this rate of decline Mini and Fiat will be ahead by the end of the year. Lincoln is almost 2X Scion sales – it wasn’t that long ago that Scion was close to Lincoln in volume.

    FR-S = Toyota Celica

    tC = Corolla coupe (ya, I know it isn’t based on the Corolla, 99% of buyers won’t care – it’s the name)

    Burn the rest with fire.

  • avatar
    Volt 230

    I wonder how much sales Corolla is taking away from stablemate Camry, since it is now the same size as the first gen back in ’83 and superior in just about every thing.

  • avatar
    Bad Driver

    I did my part by buying Cadillac CTS VSport. Too bad for the wintry weather in New Jersey. Don’t have many chances to drive it.

  • avatar
    Big Al from Oz

    Here’s an interesting way to see how well the new 2015 F-150 is selling.

    1. The Colorado sold nearly 6 000 and the Canyon 2 200. That’s 8 200 GM mid sizers. They were released after the F-150 as well.

    2. Ford has sold approximately 10 000 new aluminium F-150s. Only 18% of F-150’s sold in Jan were 2015 models. This means 82% were the steel ones. I do believe some of the overly zealous remarks on the success of the 2015 F-150 might be premature.

    3. I would have a great laugh if in February the Colorado Canyon twins out sell the new and “fast selling-flying of the lots 2015 F-150s”.

    Hmmm………makes for some interesting thoughts on how good the Colorado might do.

    The diesel Colorado Canyon can’t come soon enough.

    I also read that Ford is employing another 1 550 workers in Kansas City and some panel stamping shop, for the 2015 F-150.

    This is apparently due to demand. So, how well or how much has Ford underestimated manpower requirements?

    Like I’ve stated this is going to be one drawn out and expensive gamble on Fords part.


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