Not In The Big Leagues Yet, But Mazda 6 Sales Are Steadily Rising

Timothy Cain
by Timothy Cain
not in the big leagues yet but mazda 6 sales are steadily rising

For the eleventh time in twelve months and the third consecutive month, U.S. sales of the Mazda 6 increased in March 2015. Only a slight 42-unit decline in December broke what would now be a full year-long streak of year-over-year improvement for the 6.

With help from a refreshed-for-2016 model already making up the bulk of Mazda’s 6 inventory, Mazda USA is now on track to sell more than 65,000 6 sedans in calendar year 2015, a rate of sales that would return the midsize Mazda to a nine-year high.

Last month was a particularly productive period according to Mazda’s end-of-quarter sales report: “The refreshed 2016 Mazda6 recorded its best month of sales since March of 2012 with 7,570 vehicles sold, an increase of 32.1 percent over March of 2014.”

We’ll shortly see whether Mazda can buck a historical trend that sees their April sales tumble after strong third months. In 2014, for instance, as the overall new vehicle market became 10% smaller in April than in March, 6 volume plunged 33%. The year before, the industry reported a 12% decline between March and April; 6 sales in April 2013 were less than half what they were in March 2013.

Seasonal changes are to be expected. But for industry observers who want to see whether the Mazda 6 can maintain a roster position in the big leagues, another drop below 5000 units will be informative.

Yes, 6 sales are steadily on the rise. And it’s not as though Mazda can manage the kind of production volume to match the Toyota Camry or Honda Accord. But there’s no denying the 6, however highly praised by reviewers, is a lower-tier player in the midsize category. There are no optional powerplants, the enthusiast-oriented suspension tuning doesn’t deliver the softness of segment leaders, and the overall Mazda brand has long struggled to rise from low-volume status.

In other words, even when the 6 is surging, as it was in March, it still ranked tenth in the segment in U.S. sales, behind even the sharply declining Volkswagen Passat. Among conventional volume-brand midsize sedans, only the Subaru Legacy sold less often than the 6, though interestingly, the Legacy’s surging, as well. Subaru reported a 90% improvement to best-ever March levels for the Legacy last month.

At the moment, however, in the lead-up to the CX-3 and MX-5 launches, the 6 is a very bright spot for Mazda USA. Sales elsewhere at the Mazda brand are down 5.5% through the first-quarter of 2015. 6 volume is up 27% so far this year.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar.

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  • SCE to AUX SCE to AUX on Apr 29, 2015

    To me, it doesn't much matter how the 6 does by itself. Mazda sales are flat in Q1 2015 vs Q1 2014, which in a growing market means Mazda is losing share.

    • Demetri Demetri on Apr 29, 2015

      A lot of that has to do with the fact that they're winding down the Mazda5 (loss of 1,000 units YTD), and have stopped selling the old model Mazda2 (loss of 3,500 units YTD). Take that out of the equation and they'd be up 5% YTD, on par with the industry average. The new CX-3, Mazda2, and MX-5 will make up for those lost units and then some when they arrive this year.

  • SatelliteView SatelliteView on Apr 30, 2015

    I've had a 2014 GT with radar cruise control since June 2013. Have put 30k miles on it. 3/5 in Los Angeles, the rest are road trips, including a round trip from LA to New Orleans. I also have $2k of structural reinforcements on it from AutoExe. The car is a joy to drive briskly, waving through traffic, etc every time but on a long road trip the wind noise is TIRING The ride quality is not bad Engine is somewhat peppy, but 215 horses is what the chassis really wants Reliability is good. I drive hard - my engine lives between 4000-6000rpm - but not in an overly obusive way, and zero issues Very good brakes and their feel P.S. interestingly, when driving over steep drive way in my Mazda and my 1993 merc 400E, the Mazda is literally 7-8 more torsionaly stiffer. So all the people that talk about "plastiky" modern cars are ignorant

  • Teddyc73 A resounding NO. This has "Democrat" "Socialism" "liberalism" "Progressivism" and "Communism" written all over it.
  • Jeffrey An all electric entry level vehicle is needed and as a second car I'm interested. Though I will wait for it to be manufactured in the states with US components eligible for the EV credit.
  • Bob65688581 Small by American standards, this car is just right for Europe, and probably China, although I don't really know, there. Upscale small cars don't exist in the US because Americans associate size and luxury, so it will have a tough time in the States... but again Europe is used to such cars. Audi has been making "small, upscale" since forever. As usual, Americans will miss an opportunity. I'll buy one, though!Contrary to your text, the EX30 has nothing whatsoever to do with the XC40 or C40, being built on a dedicated chassis.
  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)