The Mercedes-Benz GLA's Arrival Isn't Slowing Down The Mercedes-Benz CLA: U.S. 2015 Q1 Sales
As Mercedes-Benz USA levels off with slightly less than 2000 GLA SUV/crossover/hatchback/whatever-it-is sales per month, U.S. sales of the GLA’s sedan donor vehicle, the CLA, haven’t slowed at all.
In other words, the GLA’s presence in Mercedes-Benz showrooms is not a deterrent to the CLA.
Yes, America, buyers continue to flock to the sedan even though there’s a crossover version of that sedan available. Believe it.
Granted, the CLA isn’t selling like it did during its launch period. Anticipated and hyped, the CLA generated 8518 U.S. sales in its first full two months, October and November 2013.
But over the last five months, a period in which the GLA became readily available, CLA sales increased 13%, year-over-year.
March volume jumped 81% after a 16% gain through the first two months of 2015. In the eight months immediately preceding the GLA’s launch, Mercedes-Benz USA was selling fewer than 2000 CLAs per month, although the belief was that dealers could have sold more if they had greater inventory of the Hungary-built sedan.
Mercedes-Benz needed to supply more CLAs to North America, and they have, but one might have expected that the increase in CLA inventory would be timed with decreased CLA demand as the GLA launch period began. Instead, Mercedes-Benz has proved capable of selling more than 2800 CLAs per month alongside the GLA, 45% more monthly sales than they were doing in pre-GLA 2014.
The impact on the brand? Excluding Sprinter, 18% of the Mercedes-Benzes sold in the U.S. in the first-quarter of 2015 were entry-level CLAs and GLAs – 11% for the CLA alone – up from 8% in the first-quarter of 2014, before the GLA. Non-CLA/GLA Benz sales are down 3% in the early stages of 2015.
With the entry-level pairing intact, Mercedes-Benz’s U.S. volume was up 9% in March; 8% in the first-quarter.
Even so, only twice in the last six months has Mercedes-Benz topped the premium leaderboard. BMW, the brand which outperformed Mercedes-Benz USA in December, February, and March, adopted a markedly different entry-level strategy compared with Mercedes-Benz and Audi, with their front and all-wheel-drive sedans. The 2-Series is a performance coupe with nothing more than low-volume potential: March was the best 1-Series/2-Series sales month since August 2010, but with only 1249 units, it wasn’t a common car.
No, BMW’s true entry-level car is the 320i, simply a lesser version of the nation’s top-selling premium brand car. BMW doesn’t release specific monthly figures for engine variants, but if we use Cars.com’s inventory results as a guide, BMW likely sold around 4600 copies of the 320i in 2015’s first-quarter.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Tassos https://carsandbids.com/auctions/rj5Blq50/2001-volkswagen-eurovan-mv-weekenderNote the seller's name: "My VW Sucks" (!!!)WHy am I not in the very least surprised.
- George Who’s winning the UAW strike? Nobody.Who’s losing the UAW strike? Everybody.
- Zznalg Now, a slam of Subaru. I own an Outback Wilderness. Subaru has capitulated to lawyers and the regulatory environment to render life with their vehicles quite unpleasant. A few cases in point: The vehicles won't allow you to drive one MPH without ALL the seatbelts fastened. You cannot pull a Subaru out of a garage or parking space with no seatbelt without the car screaming at you. First there is the annoying beeping. After a few seconds Subaru ups its game and raised the volume ridiculously. To get it to shut up, I've even had to turn off the car and open a door. It is not enough to put it into park. The beeping continues. I am Not talking about driving without a seatbelt. I'm talking about 1 MPH maneuvers in one's own driveway. Next, the car's auto-breaking is tuned to slow you down or even slam on your brakes at every possible opportunity. The other day, my Wilderness decided to do just that almost resulting in my being rear ended. For NO reason. Next, the Outback Wilderness' transmission is tuned to prevent forward motion. It does its best to NOT GIVE POWER in nearly every situation unless you keep the accelerator depressed for more than 1-3 seconds. This is actually unsafe. In fact at highway speeds, when one presses the gas, the car momentarily reduces power and slows down. The paddle shifters help. But overall, Subaru has so neutered the Outback Wilderness to make a potentially great vehicle quite a drag to own and actually unsafe, in the service seemingly of preventing lawsuits and satisfying the EPA. I know not all of this may apply to the Crosstrek Wilderness but if you test drive one, you would be advised to look for these flaws.
- Art_Vandelay UAW leadership always brings up CEO pay. Yet they never bring up that their last deal would likely have been better for membership had they not been on the take from those same CEO's. UAW members have far more beef with their own leadership than senior management of their companies.
- IH_Fever Another day, more bloviating between the poor downtrodden union leeches and the corporate thieves. But at least pantsuit guy got a nice new shirt.