Chevrolet Sonic's U.S. Subcompact Market Share Is Plunging – Started Near The Top Now It's Here

Timothy Cain
by Timothy Cain
chevrolet sonic s u s subcompact market share is plunging started near the top now

GM’s share of America’s subcompact segment fell below 10% in the first-quarter of 2015 as Chevrolet Sonic volume tumbled 53%, year-over-year.

As a whole, the subcompact category is in decline in early 2015, but a large part of the category’s 9% drop can be attributed to the Sonic. Sales of the Sonic decreased by nearly 13,000 units over the last three months.

The Sonic ranked as the second-best-selling subcompact in the United States through the first three months of 2014, a position it held at this stage of 2013 and in each of the last three calendar years.

But through the first three months of 2015, the Sonic is America’s fifth-best-selling subcompact, 25,683 sales back of the top-selling Nissan Versa, a vehicle it trailed by fewer than 11,000 units at this stage in 2014.

In 2014’s first-quarter, the Sonic’s market share climbed to 19% thanks to a 4124-unit improvement year-over-year. A market share drop of nearly ten percentage points just one year later is a shock to GM’s small car system.

Chevrolet Spark sales are down 5% this year. Chevrolet Cruze volume is off by 7%. Overall Chevrolet car sales are down 17%. Likewise, General Motors car volume in the U.S. is down 17%, a 45,487-unit deficit (year-over-year) that’s been erased by a 21% surge in light trucks, including a 48,046-unit increase among pickup trucks.

GM has known for quite some time that demand for the Sonic was way below previous expectations. Automotive News reported three months ago that Sonic production at the Orion plant in Michigan would be suspended to clear out a Sonic glut.

But it’s taking a while. At the beginning of this month, GM had a 160-day supply of Sonics. That’s well down from the 258-day supply one month earlier, but still well in excess of the 59-day average across the industry.

Meanwhile, the Sonic isn’t the only subcompact suffering from a downturn. The aging Ford Fiesta is down 22% this year. Kia Rio volume has plunged 37%. The Mazda 2, in a replacement phase, is down 94%. But none of those holes are as large as the one left by the dramatically less popular Sonic, without which the subcompact category would be up 1% in early 2015.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Join the conversation
3 of 125 comments
  • Shaker Shaker on Apr 25, 2015

    The problem with the Sonic is that you have to drive it to appreciate it. But, they need to make it more attractive and get the price more in line with others in the segment. To me, the Sonic has "a face only a mother can love..."

    • Scwmcan Scwmcan on Apr 25, 2015

      If you implying that the sonic would look better with a different front clip, I would agree, I think the major problem with its looks is the front, I like the rest of it ( especially the hatch, but I like hatches in general).

  • APaGttH APaGttH on Apr 25, 2015

    So sales plunged about the same time the Trax showed up on the showroom floor. My theory, Trax is canibalizing Sonic, and Sonic is aged so Fit is pulling on the high end, Versa is pulling budget shoppers on the low,end.

  • Teddyc73 A resounding NO. This has "Democrat" "Socialism" "liberalism" "Progressivism" and "Communism" written all over it.
  • Jeffrey An all electric entry level vehicle is needed and as a second car I'm interested. Though I will wait for it to be manufactured in the states with US components eligible for the EV credit.
  • Bob65688581 Small by American standards, this car is just right for Europe, and probably China, although I don't really know, there. Upscale small cars don't exist in the US because Americans associate size and luxury, so it will have a tough time in the States... but again Europe is used to such cars. Audi has been making "small, upscale" since forever. As usual, Americans will miss an opportunity. I'll buy one, though!Contrary to your text, the EX30 has nothing whatsoever to do with the XC40 or C40, being built on a dedicated chassis.
  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)