By on April 26, 2015

2015 Land Rover Range Rover

Land Rover USA reported more than 1000 Range Rover sales in each of the last six months and in eight of the last nine months. Year-over-year volume has now increased in four consecutive months as well as in seven of the last eight months.

But it was the month of March in particular that drew special attention to U.S. sales performance of one of the world’s best known high-end SUVs.

Land Rover reported 1996 Range Rover sales in America in March 2015, a 151%, 1202-unit year-over-year increase.

Three out of every ten Land Rovers sold last month in the U.S. were Range Rovers, a luxury SUV with a USD base price above $80,000 (and options which take the MSRP well beyond $140,000). Only Land Rover’s second-most-expensive model, the Range Rover Sport, sold more often, thanks to a 51% jump to 2646 March sales.

Land Rover
March
2015
March
2014
%
Change
3 mos.
2015
3 mos.
2014
%
Change
Range Rover Sport
2,646 1,747 51.5% 6,225 4,823 29.1%
Range Rover
1,996 794 151% 4,835 2,884 67.6%
Range Rover Evoque
1,284 1,370 -6.3% 3,794 3,176 19.5%
LR4
841 157 436% 2,065 1,144 80.5%
LR2
11 331 -96.7% 57 1,052 -94.6%
Total
6,778
4,399 54.1% 16,976 13,079 19.8%

The Range Rover, reviewed in long-wheelbase form by Kamil Kaluski on TTAC last fall, outsold the whole Jaguar brand by 336 units and outsold Jaguar’s flagship, the XJ, by nearly five to one. The Infiniti QX80 trailed the Range Rover by 580 March sales. The Range Rover sold 82% more often than the steadily improving Lincoln Navigator.

Combined, the Toyota Land Cruiser, Lexus LX570, and Mercedes-Benz G-Class didn’t sell half as often as the Range Rover in March. High-end SUVs which outsold the Indo-Brit Range Rover all have distinctly lower base prices, from the Cadillac Escalade ($73K, 2758 March sales between standard and long-wheelbase derivatives) to the Mercedes-Benz GL-Class ($64K, 2365 March sales). Porsche Cayenne volume slipped 27% to 1364 units; the BMW X6 was up 58% to 587 March sales.

Yet more than the Range Rover’s ability to outsell a bevy of high-end SUVs (thanks to its first 1800+ month of sales since December 2005), the truly impressive thing about operating at a 2K monthly pace is the number of rather more mainstream (allegedly) vehicles outsold by the most costly Land Rover.

2015 LAnd Rover Range Rover

The Buick Regal, Ford Flex, GMC Yukon XL, and Mazda CX-9 are just some of the volume brand vehicles which didn’t sell as often as the Range Rover last month. Add to that list much talked about vehicles like the Mercedes-Benz GLA, Nissan Leaf, Cadillac CTS, Porsche Cayenne, BMW X1, and Land Rover’s own Range Rover Evoque.

No, it’s not a one-time thing. The Regal, Flex, CX-9, Leaf, CTS, Cayenne, X1, and Evoque all trail the suddenly high-volume Range Rover on a year-to-date basis, not just in the month of March. And by high-volume, we mean nobly aristocratic. The Range Rover is the SUV of royals, after all.

As for the overarching brand, Land Rover says the brand “established a new March U.S. sales record with 6,778 units sold.” Five nameplates combined for a 54% YOY improvement. The Range Rover trio of nameplates generated 85% of the brand’s March U.S. volume.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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79 Comments on “Range Rover Sales Are Booming In The U.S. – $80K+ SUV Outsells Evoque, Flex, Yukon XL, GLA, Cayenne...”


  • avatar
    ttacgreg

    Count me as clueless. I don’t understand the appeal of these vehicles. Were I in that market I’d most certainly go for a Lexus or Toyota on the basis of their sterling reliability. I stereotype British cars as a group along with GM, and Italian cars as being repair prone.

    • 0 avatar
      Spartan

      People in the market for these cars don’t care about reliability because they won’t own them longer than 36-42 months. A Range Rover can make it 3 to 3.5 years without issue.

      With our HHI, we can afford a Rover and I’m seriously considering it. It’s a great car. A family friend had the last generation model and that SUV was a work of art. This one just improves on that formula. What I’m not considering is the Lexus LX. Why? It doesn’t have the, for the lack of a better word, swagger of the Range Rover. If I’m paying out $90K, it better have the total package. The outdated Lexus LX doesn’t hold a candle to the Range Rover at all.

      • 0 avatar
        Mandalorian

        They’re absolutely beautiful vehicles, inside and out. Range Rover is a car I would love to drive, but hate to own. I’m not a big fan of leasing in general, but it is definitely the way to get into a Range Rover.

      • 0 avatar
        28-Cars-Later

        I’m not familiar with the newer (05+) RRs or LRs but they are probably more plush and luxurious feeling than the LX as you describe. The LX and its Land Cruiser cousin are really intended to be true all terrain third world handling vehicles wheres RR is more aimed at pavement and LR I’m honestly not sure what its true intention is at this point. For your purposes at similar money, I could see RR winning out over LX or G-wagon. However to me mall crawlers have zero swagger compared to a ride tested and approved for long term use in the wars of the third world.

    • 0 avatar
      Athos Nobile

      Sit in one and you’ll see.

  • avatar
    Astigmatism

    Remember when people made fun of John Edwards for his “two Americas” line?

    (as opposed to his hair, or his mistress, or the mansion he lived in while he was talking about the two Americas, of course)

  • avatar
    heavy handle

    Land Rover should be commended for their effective brand messaging. They make every other brand (including Jaguar) seem like an unfocussed mess.

    High prices aren’t an issue at this level. People lease these and write-off the expense. If anything, having a higher price makes them more attractive.

  • avatar
    skor

    I think half of these things are sold in the NYC area with the balance going to buyers in the LA area, rarely see one anywhere else.

    • 0 avatar
      burgersandbeer

      They are all over the SF Bay Area and common enough in metro Boston as well. You’ll see them in any major metro area where people have money.

      • 0 avatar
        golden2husky

        And that is why the sell. They are pretty striking in their own right, and they tell everybody you can afford to lease one and eat that massive depreciation. These things have the wealthy “one up-manship” mentality down pat. Congrats to LR; they took what would kill a mainstream car and turned it into an asset.

    • 0 avatar
      VenomV12

      I would argue that an incredible percentage of them are sold in the Dallas area, ditto for the QX80 also. I go all over the place and when I am at my house in Dallas I see more Range Rovers out there than anywhere else.

    • 0 avatar
      CoreyDL

      I see plenty of this current model here in Ohio. More often than I saw previous models, except maybe for the introduction of the modern version back in 03. They were everywhere then too.

  • avatar
    Tstag

    Reliability really is relative these days. If you were buying a car in the 80s it was important. Nowadays a mishap is acceptable as long as it doesn’t reoccur. I suspect that’s why Land Rovers sales are growing and growing. People value a nicer car over a car that never ever breaks down. Look at the complete RR package and it thrashes the competition

  • avatar
    NotFast

    Apparently, none of these customers read Consumer Reports….

  • avatar
    TrailerTrash

    As much as everybody dislikes Top Gear. I am wondering IF there is any connection between the growth of the shows popularity in the USA and the sales of this vehicle?
    My sons and I are heavy watchers. But even they wonder why the British makes, such as Land Rover, are given such time and great reviews.
    This would be hard to find out, but I don’t think this is such a stretch.
    Bring on the remarks.

  • avatar
    markf

    I can’t believe there were 2758 people who paid 73K for an Escalade. I can understand buying into the Range Rover brand amrketing but 73K for a tarted up Suburban?

  • avatar
    suspekt

    To be frank.
    There is a new class of Chinese wealth that is buying up real property and other asset classes en mass throughout regions such as Lower Mainland BC Canada.
    The entire city of Vancouver has approached $1 million dollars as the cost of entry to by a single family home.

    These cars don’t cost enough. They really don’t.
    $100,000 cars are child’s play for the wealth being displayed by Chinese immigrants.

    I know there are many other factors, but there is no doubt luxury goods are going to experience tremendous growth.

    Lincoln/Cadillac/Acura/Infiniti
    Listen up. Get opulent or get out.

    • 0 avatar
      28-Cars-Later

      You make an interesting point.

      • 0 avatar
        CoreyDL

        All of those manufacturers have something costing at least $80,000 already, except Acura.

        And I can’t see them doing anything beyond/larger than the MDX. Honda does not have the appropriate engines for such large product.

        • 0 avatar
          suspekt

          Here’s the thing.
          I dont think Honda/Toyota need worry about broaching this category as they have tremendously strong brand goodwill and their core models are like motherhood and apple pie to large swaths of the retail market.

          BUT,
          Honda is letting AUDI/BMW/MB take sales that could very well have been Acura’s for the taking.

          Case in point:
          Had Acura considered super-charging their J motor to something in Audi S4 range and offering it exclusively with SH-AWD they would be onto something.

          Audi and BMW success in the aftermarket with their boosted sixes is huge. And stubborn Honda just refuses to. So much activity in the after-market with the german sixes that Honda just failed to be in on.

          Looking ahead, Turbo VTEC is going to be a big big deal.

          If the TLX gets a variant of the Type R Civic motor, it could be a “game changer” for Honda-Acura.

    • 0 avatar
      Sceptic

      For Chinese visitors these vehicle are incredible BARGAIN. These vehicles sell for around $200K on the mainland. High sales assured unless RR levels prices or Canada changes its immigration policy.

      • 0 avatar
        suspekt

        Didn’t you know?

        Canada is for sale. US customers are being given 25% off right now.

        Real property (especially real estate) is being handed over daily to immigrant investors.

        I am not against this per se. If you understand the market and ensure your are the Baron and not the Serf, then you will be fine.

        But make no mistake, 20 years from now, hundreds of thousands of Canadians are going to realize their tenancy agreements are being signed off by Chinese landlords that do not live in their country. Massive swaths of property are changing hands and the over-abundance of paper Yen is being transferred into real propery while CDN$ continues to depreciate.

  • avatar
    thelaine

    Land Rover Defender please

  • avatar

    Just goes to show that rich people are as short-sighted about gas prices as poor people. At least rich people will probably own oil stocks to hedge against the inevitable rise in the price of oil.

  • avatar
    ajla

    This is out of my price bracket, but I’m in the group that doesn’t understand the near universal appeal of the RR or Escalade over the LC and LX570.

    • 0 avatar
      jmo

      RR had vastly better ride quality and interior.

    • 0 avatar
      el scotto

      RR/LR has no Tata equivalent (yet)but has the Defender to be secretly admired in an eccentric county relative way. Wellies, waxed jackets, and Jermyn ST clothing and all that image implies. Yes, the Escalade is the most bad-a$$ Suburban GM can make. Dad had a black Eldorado; an Escalade is the closest we have to that these days. Land Cruisers are righteous machines in their own right. An LX is a soccer-mom thang. Toyota/Lexus has sub-sets of bad-a$$ery and technical excellence. They’ve never had imbued cachet, or bling, or the subtle hint of automatic weapons on board.

  • avatar
    Pch101

    YTD deliveries:

    BMW X5 – 11751
    Mercedes GL – 6335
    Lexus GX – 5480
    Cadillac Escalade (incl. ESV) – 7901

    Range Rover is doing well, but it’s not as if its rivals are faltering.

    • 0 avatar
      ExPatBrit

      I read somewhere that the Mercedes GL has the dubious distinction of having the highest cost of ownership of any passenger vehicle.

      My daughter replaced her Lexus RX 350 with a GL and she is glad it’s under warranty. Currently all the doors don’t lock, been in twice for a fix.

  • avatar

    “(and options which take the MSRP well beyond $140,000)”

    The new Range Rover SV Autobiography is $200,000.

    • 0 avatar
      CJinSD

      My friend’s cousin has an Autobiography. Her boyfriend bought it for her. It has a red steering wheel and red seat inserts. Not for those of restrained tastes.

  • avatar
    Big Al from Oz

    I did look at buying a Discovery a few years ago, but decided the cost of the vehicle didn’t warrant how I used it. They are a vehicle you buy to impress the neighbours and have excellent off road ability.

    My view is if GM can sell a Silverado station wagon as a Caddy for the sums of money it costs to get into a RR or LR, I’d buy the latter.

    RR’s and LR’s reliability issues aren’t what they used to be. It’s odd how many people on these blog sites look back 20 years ago to determine what the latest vehicles are like.

    RR and LR are exceptionally good vehicles. A gentlemen’s vehicle.

    • 0 avatar
      ExPatBrit

      You mean to say they don’t leak oil and have thatched roofs?
      Nostalgia isn’t what it used to be!

    • 0 avatar
      anti121hero

      There was a early 90s v8 discovery (5 speed manual!!!) In the junkyard the other day. The thing had over 250000 miles on the odometer and looked to be in great shape compared to other cars of that age in the rust belt.

    • 0 avatar
      Lack Thereof

      They’re too low volume to show up on any of the major reliably rankings. And “not what they used to be” doesn’t hold a lot of water when the rest of the market has gotten phenomenally reliable in the same timespan.

      That said, I’m the proud owner of a car Consumer’s Reports ranked as “below average” reliability, and it hasn’t bankrupted me yet. Every 20,000 miles or so it has a surprise for me. I deal with it, and move on. I would still buy the same car again.

  • avatar
    Joss

    A couple of good things embraced by Americans that came from British Leyland and British Rail.

    Range Rover & hivis clothing.

    Beauty with brains behind it….

    Meh I’d go Denali.

  • avatar
    NoGoYo

    I’m glad to see the Evoque being outsold by the regular RR, because the Evoque is damned ugly.

  • avatar
    VenomV12

    I like the full sized Range Rover for the most part, the ride is excellent for an SUV and the fit and finish pretty good, for me though they lose presence with every generation, it really did not help when Ford completely stole their look for this generation. On top of that the tech is not the best and there are quite a few top notch SUVs now so once again the prestige is not there like when the market was small.

    In my opinion the Cayenne’s fit and finish, ride, handling, everything is second to none with regard to SUVs, you just have to get at least a GTS to make it look good. At $90,000 plus I would not consider anything other than a Cayenne, I would only consider an Escalade ESV if I regularly took trips with a lot of people and also towed something large. Under $90,000 the Infiniti QX80 would probably be my first choice. Based on the trajectory Lincoln is headed on, I predict the next Navigator is going to clean house if they make that thing half as good as I think they will.

    • 0 avatar
      Astigmatism

      If anything, I think the Range Rover grows _more_ imposing with each generation. I think the nadir was the P38A (second) generation; the more recent ones have been fantastically styled if nothing else.

      The people who buy these things, at least around Greenwich, Chestnut Hill, Brentwood or Atherton, wouldn’t be caught dead in a Cadillac or a Lincoln.

      • 0 avatar
        VenomV12

        Umm, go down Park Avenue and Fifth Avenue in Manhattan, they are flooded with Escalades, Navigators and Tahoes ferrying the elite and their kids around. Pull up photos of almost any celebrity being driven around, it is almost always an Escalade or Tahoe. They don’t seem to have a problem being in them at all from what I can tell.

      • 0 avatar
        CoreyDL

        I saw an all black brand new Navigator (with 1996 Bravada front) and it really caught my eye. Very imposing, and I liked it.

  • avatar
    runs_on_h8raide

    RRs are one of the vehicles of choice for the well-heeled along the Gold Coast of Long Island. Not uncommon to see 5 or 6 in a row waiting at a light.

  • avatar
    Forty2

    It’s the official vehicle of Buckhead (Atlanta).

  • avatar
    28-Cars-Later

    Fresh junkyard fodder for 2020 inbound.

  • avatar
    Whatnext

    To paraphrase PT Barnum: There’s a pretentious douchebag born every minute.

  • avatar
    hgrunt

    Had this discussion with a friend after his grandmother ordered a fully loaded LR RR Autobiography. The answer, once you skip past the part where it’s people from other countries stashing corruption money in US assets, is simple: Bentley and Rolls Royce don’t make SUVs. They basically have no competition in the 100k category.

    There’s isn’t really another SUV with an interior quite like the ones in Range Rovers. Good luck finding an LX470, the German SUVs have very dour interiors in comparison, even if you spec them up. BMW kind of gets there, especially if you start getting into Individual territory, but they don’t make something the size of a Range Rover.

  • avatar
    mkirk

    Filing this in my “Who gives a rat’s ass” file.

  • avatar
    gtemnykh

    I remember when Top Gear did a piece on this latest RR when it came out, having it race against an autonomous (or maybe just remote control?) 6×6 army truck. At one point the camera does a quick shot of the dash to show the tachometer climbing, and it’s a full christmas tree: ABS, Traction Control, Check Engine, all burning brightly! I couldn’t help but laugh, this is the famous “Three Amigos” as DIY Land Rover guys call them. Later on in the piece the RR’s front fascia was looking quite worse for the wear with some plastic bits dragging, and my understanding is that over the course of filming, a number of rims were damaged. Understandable given their huge diameter and rubber band tires.

    They’re certainly handsome vehicles, but as a number of other commenters have brought up, I’d prefer the understated and UN approved 200 series Land Cruiser. If I’m buying something for that much money in that sort of segment of “indomitable luxury 4×4” I want something that is truly high quality and of utmost durability. Not something that will leave me stranded with a deflated air suspension.

    There’s a very good reason the 100 Series landcruisers still cost a mint ($9000 and up) for the most worn out first year 1998 truck with 200k+ miles, and similar vintage RRs mostly litter BHPH lots and sit listing to one side (failed airbag) in the ghetto.

    • 0 avatar
      CoreyDL

      Oh yes that hanging-off trim shot was not very flattering, was it? I especially noticed that one, and I’m surprised they left it in the final cut. I would not have, if I were as pro-RR as TG is.

      Speaking of BHPH. This weekend I saw some questionable sort of “off the boat Nigerian” characters near a Chinese restaurant, oogling the Discovery II that one of them had just bought (I’m sure at BHPH or auction).

      I wondered to myself how long that thing would run before it busted something expensive, and if that man had the funds available to fix it. Or if he would bother with insurance.

      I decided the answers were “two months,” “no,” and “no.”

  • avatar
    Lightspeed

    Man, there’s going to be a crap load of cheap, unreliable luxo-SUVs out there in 5 years!

    • 0 avatar
      runs_on_h8raide

      so true!! lmao!!! Just think…all the dumb sheep in the apocalypse will take these, and us smart ones here on TTAC will grab the real warrior vehicles of choice.


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