#FordBronco

The automotive world’s most anticipated product is now delayed again. No, not the All-New Ford EcoSport. In a communication to dealerships, Ford confirmed that the 2021 Ford Bronco would be delayed until Summer 2021. The rollout change was forced by COVID-19 challenges that some of Ford’s suppliers are facing. In a communication sent to dealers that a tipster provided to TTAC, Ford also provided an update on some Bronco options.

You’ve seen those two-door 2021 Ford Broncos with doors that have a cutout in the middle. They’re called donut doors, because, well, they look like a donut, kind of. They look cool. Unfortunately, they won’t make production for safety reasons, according to a report.

One of the perks of this job, and any auto blogging job, really, is that you get paid to surf the Internet for car news. I came across something yesterday that suggested the upcoming Ford Bronco won’t be available for pricing on the company’s X-plan, which is the pricing plan for friends and family of the company.

I emailed Ford to fact-check this, and yep, it’s true.

We wrote last week about rumors that Ford was testing a Bronco with the Sasquatch Package and a manual transmission. That was remarkable because Ford initially said the off-road-performance package would only be available on automatic transmission vehicles.

Which, of course, caused enthusiasts to howl. Especially on Twitter.

Ford Bronco enthusiasts were happy that you’ll be able to get a manual transmission. But they weren’t so happy when the company announced that the Sasquatch off-road package would only be available with an automatic transmission.

The Twitter push back was intense, and Ford PR did say that the company would consider offering the Sasquatch on manual-transmission models (the stick is only available with the 2.3-liter, four-cylinder engine) if there was enough consumer interest.

Apparently, there is.

If you want a new Ford Bronco and you want eight cylinders, you better start searching for aftermarket upfitters.

According to our friends at Autoblog, Ford won’t be offering a V8 in the Bronco due to emissions regulations and a belief that well, it doesn’t need to, because the 2.7-liter V6 will be powerful enough for customers. Bronco’s chief engineer Eric Loefller laid out the company’s reasoning in an interview with Muscle Cars and Trucks.

We all know that scene in Jurassic Park where the island’s designated hunter gets outsmarted by the raptors and becomes their dinner. That dude’s death always bothered me because he was cool, and I hate it when cool characters buy the farm in disaster movies. Also, he seemed smart enough to not be outwitted by the voracious dinos, unlike others in the flick.

Ahem, where was I? Oh yes – Ford might be hiding some Raptors of its own, so to speak. Although instead of disappearing behind bushes, these Raptors are lurking in plain sight on public roads, with only canvas and tape concealing them from those who hunt this type of prey.

Ford has been pretty clear that it wants to offer the Bronco in an array of flavors catering to numerous customer types. While the Bronco Sport name has been reserved for its smaller sibling (an interesting decision straight out of the Mitsubishi and Nissan playbook), it was assumed the Blue Oval would eventually provide us with a hardcore variant of the larger model. The mere existence of the Baja-blasting Bronco R seemed to suggest that Ford was already considering the possibility, while the Ranger Raptor filled us with hope that the company would put those plans into action.

It may have already. Reports have surfaced that a Ford engineer updated their LinkedIn profile to include they were now an “EDS Systems Engineer” for the “2021 Bronco” and “2023 Bronco Raptor.”

The ongoing Tom Petty kick occurring inside the walls of Casa Steph continues bearing literary fruit.

Yes, after enduring years of pins and needles after rumors of a Bronco rebirth first arose, Ford fans who recently plunked down a reservation charge could still be quite a ways away from their actual vehicle.

Last week’s biggest automotive product story was the unveiling of the next Ford Bronco.

Last week’s second-biggest automotive product story was that if you want the Bronco with the off-road-oriented Sasquatch package, you won’t be able to get it with a manual transmission.

Putting aside your author’s own predilection for traditional sedans (a kink shared by many a TTAC resident, but fewer and fewer buyers), one can understand why General Motors canned its Chevrolet Sonic, Cruze, Volt, and Impala, and why Buick stands to become a utility-only brand come 2021.

Less understandable, especially after last week, is why one newish model arrived in its present form. And it seems some people at GM are wondering that, too.

The unbridled enthusiasm and lust over Ford’s reborn Bronco, which greeted hungry eyes on the evening of July 13th, lasted not quite two days before a fly hit the ointment.

Would-be owners were enthused to see that the Bronco’s gnarly, off-road-oriented Sasquatch package, is available even on the lowly(?) base model, but a reality Ford left unmentioned spoiled some of their fun yesterday.

The Bronco family, as Ford calls the trifecta composed of the Bronco Two-Door, Four-Door, and Bronco Sport, has a singular mission: to leverage the fond memories and emotions generated by a storied nameplate to lure new buyers to the brand, boosting the automaker’s volume and profitability.

Despite the pandemic, Ford’s expectations haven’t changed. And the ideal buyers of any member of the Bronco family isn’t someone who can take advantage of Plan Pricing.

It’s time to render a verdict, fair jurors.

You’ve now seen the Ford Bronco from every angle, in every guise, and probably spend part of your evening figuring out just what you could afford (sorry, Canadians — the entry-level Base tops $40k in your overpriced country; it’s $28,500 before destination in the U.S.). Ford clearly put a lot of effort into its swing.

Was it a miss, or did the Blue Oval knock it out of the park?

Eventually, the absence of a body-on-frame, go-anywhere, dedicated off-road SUV was too great for the Ford lineup to bear — which is why, after a quarter-century absence, the Bronco triumphantly returns to do battle with its Mopar foe, the Jeep Wrangler.

Talked about endlessly since Ford announced the storied model’s return and leaked as often as celebrity medical records to the National Enquirer, the Bronco makes its debut with the goodies fans want and certain things all SUVs need in the futuristic year of 2021. Namely, a four-door model.