QOTD: Worthy of the Hype?

by Steph Willems

Published: July 14th, 2020

It’s time to render a verdict, fair jurors.

You’ve now seen the Ford Bronco from every angle, in every guise, and probably spend part of your evening figuring out just what you could afford (sorry, Canadians — the entry-level Base tops $40k in your overpriced country; it’s $28,500 before destination in the U.S.). Ford clearly put a lot of effort into its swing.

Was it a miss, or did the Blue Oval knock it out of the park?

It’s rare to witness online journalists pledge their scarce dollars on a new vehicle, but that’s what some were seen doing last night. It says something about the Bronco’s appeal. There’s a vast array of goodies to be had in the returning model, and a lot of the vehicle’s charm lies in just how basic the Bronco can get — while remaining perfectly capable.

I’ll admit that my own cynical self, annoyed by the megaton of buzz and anticipatory hype foisted upon this returning nameplate, came away quite enamored by the Bronco. That said, it’ll be interesting to see whether the model has staying power in its fight against the long-running Jeep Wrangler. After that initial first year, after the early enthusiasm dies down, who knows where the volume will go.

It at least looks like it stands a chance — there’s just too much going for it. And the build configurations! There’s actually choice to be had here.

So, rather than go on and on about what I like about it, get typing, B&B. Ford aimed to bring back a retro, heritage-steeped model to take on an a rugged rival. Did it meet your expectations, surpass them, or fall short of the mark?

[Images: Ford]

#Ford #FordBronco #QOTD #QuestionOfTheDay

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3 of 67 comments

Kkop on Jul 14, 2020

I am impressed. Loos like they got it right. Really liking the base model two door with the manual transmission. V-6 would be better, but I'll compromise :-) Might trade one of our trucks in on it - in time, after the markups have been removed of course.

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Pig_Iron on Jul 15, 2020

Don't buy a year 1 vehicle. It wouldn't have been delayed this long unless there were development problems.

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- Lou_BC on Jul 15, 2020
  
  I guess that Chyna virus had nothing to do with it? BTW, Ford owns Brazilian Troller. They already had a turn key Jeep fighter in the wings. This is a big thing for Ford. They needed to get it right. I do agree that any 1st year vehicle is a risk but that applies to even a new generation of a long running model.
  
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