QOTD: Worthy of the Hype?

Steph Willems
by Steph Willems
qotd worthy of the hype

It’s time to render a verdict, fair jurors.

You’ve now seen the Ford Bronco from every angle, in every guise, and probably spend part of your evening figuring out just what you could afford (sorry, Canadians — the entry-level Base tops $40k in your overpriced country; it’s $28,500 before destination in the U.S.). Ford clearly put a lot of effort into its swing.

Was it a miss, or did the Blue Oval knock it out of the park?

It’s rare to witness online journalists pledge their scarce dollars on a new vehicle, but that’s what some were seen doing last night. It says something about the Bronco’s appeal. There’s a vast array of goodies to be had in the returning model, and a lot of the vehicle’s charm lies in just how basic the Bronco can get — while remaining perfectly capable.

I’ll admit that my own cynical self, annoyed by the megaton of buzz and anticipatory hype foisted upon this returning nameplate, came away quite enamored by the Bronco. That said, it’ll be interesting to see whether the model has staying power in its fight against the long-running Jeep Wrangler. After that initial first year, after the early enthusiasm dies down, who knows where the volume will go.

It at least looks like it stands a chance — there’s just too much going for it. And the build configurations! There’s actually choice to be had here.

So, rather than go on and on about what I like about it, get typing, B&B. Ford aimed to bring back a retro, heritage-steeped model to take on an a rugged rival. Did it meet your expectations, surpass them, or fall short of the mark?

[Images: Ford]

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  • Kkop Kkop on Jul 14, 2020

    I am impressed. Loos like they got it right. Really liking the base model two door with the manual transmission. V-6 would be better, but I'll compromise :-) Might trade one of our trucks in on it - in time, after the markups have been removed of course.

  • Pig_Iron Pig_Iron on Jul 15, 2020

    Don't buy a year 1 vehicle. It wouldn't have been delayed this long unless there were development problems.

    • Lou_BC Lou_BC on Jul 15, 2020

      I guess that Chyna virus had nothing to do with it? BTW, Ford owns Brazilian Troller. They already had a turn key Jeep fighter in the wings. This is a big thing for Ford. They needed to get it right. I do agree that any 1st year vehicle is a risk but that applies to even a new generation of a long running model.

  • Fahrvergnugen NA Miata goes topless as long as roads are dry and heater is running, windscreen in place.
  • 3SpeedAutomatic As a side note, have you looked at a Consumers Report lately? In the past, they would compare 3 or 4 station wagons, or compact SUVs, or sedans per edition. Now, auto reporting is reduced to a report on one single vehicle in the entire edition. I guess CR realized that cars are not as important as they once were.
  • Fred Private equity is only concerned with making money. Not in content. The only way to deal with it, is to choose your sites wisely. Even that doesn't work out. Just look at AM/FM radio for a failing business model that is dominated by a few large corporations.
  • 3SpeedAutomatic Lots of dynamics here:[list][*]people are creatures of habit, they will stick with one or two web sites, one or two magazines, etc; and will only look at something different if recommended by others[/*][*]Generation Y & Z is not "car crazy" like Baby Boomers. We saw a car as freedom and still do. Today, most youth text or face call, and are focused on their cell phone. Some don't even leave the house with virtual learning[/*][*]New car/truck introductions are passé; COVID knocked a hole in car shows; spectacular vehicle introductions are history.[/*][*]I was in the market for a replacement vehicle, but got scared off by the current used and new prices. I'll wait another 12 to 18 months. By that time, the car I was interested in will be obsolete or no longer available. Therefore, no reason to research till the market calms down. [/*][*]the number of auto related web sites has ballooned in the last 10 to 15 years. However, there are a diminishing number of taps on their servers as the Baby Boomers and Gen X fall off the radar scope. [/*][/list]Based on the above, the whole auto publishing industry (magazine, web sites, catalogs, brochures, etc) is taking a hit. The loss of editors and writers is apparent in all of publishing. This is structural, no way around it.
  • Dukeisduke I still think the name Bzzzzzzzzzzt! would have been better.