For Ford Bronco Reservation Holders, the Waiting May Be the Hardest Part

Steph Willems
by Steph Willems
for ford bronco reservation holders the waiting may be the hardest part

The ongoing Tom Petty kick occurring inside the walls of Casa Steph continues bearing literary fruit.

Yes, after enduring years of pins and needles after rumors of a Bronco rebirth first arose, Ford fans who recently plunked down a reservation charge could still be quite a ways away from their actual vehicle.

A notice posted by Ford to its Bronco website sometime over the past 24 hours provides a window into the driving future of these would-be owners. The automaker tells reservation holders that they’ll be able to turn that intent-to-buy into an order come December, with the first deliveries occurring in June of 2021.

Demand was strong for the resurrected model revealed on July 13th. When you have more than one or two journalists pledging their own dollars towards an automotive product, that says something. Now, Ford says, “Due to the high number of Bronco 2 and 4-door reservations, deliveries may extend into the 2022 calendar year.”

This didn’t sit well with some members of the some Bronco forums, who hoped their own Bronco would arrive not too long after the still-applicable spring 2021 start date for deliveries.

Earlier this week, after seeing how rapidly the limited-run First Edition model sold out, Ford doubled up on the initial 3,500 production run. Some 7,000 units of the $60,800 vehicle will now make it off the line.

If you’re thinking this represents an opportunity for personal exclusivity, forget it — the extra 3,500 First Editions are already spoken for.

Join the Ford Bronco Forum here.

[Image: Ford]

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25 of 33 comments
  • Raynla Raynla on Jul 24, 2020

    A year or so isn’t a bad wait. I waited 3 years for my Tesla Model 3. I’m happy that Ford has products in the pipeline that people are excited about. I can’t wait to see the new Bronco cruising the streets of SoCal and the Slickrocks of Moab!

  • Thornmark Thornmark on Jul 25, 2020

    typical marketing tactic create artificial demand by telling people they can't have one while touting all the "reservations" Mercedes did it for decades Chevy tried to do it w/ the Corvette Ford did it w/ the GT btw, the orig Bronco was hardly iconic and actually not a big seller

    • See 9 previous
    • Lie2me Lie2me on Jul 27, 2020

      @EBFlex Art, EVERYONE knows those sales numbers are FAKE, because they don't support EB's bias

  • SCE to AUX SCE to AUX on Jul 25, 2020

    Kinda makes all the public hang-wringing regarding the recent reveal date seem pretty moot. Now I think it was all just posturing by Ford to generate attention, as were the 'leaked' photos.

    • See 1 previous
    • Lie2me Lie2me on Jul 26, 2020

      @EBFlex "The photos were not leaked. That was a lie" The photos WERE leaked... by Ford

  • Indi500fan Indi500fan on Jul 25, 2020

    How much does OJ charge to autograph one's new Bronco? And Al Cowlings?