#FordBronco

The Ford Bronco news doesn’t just stop with one model. There’s not one, not two, but three in the family.

That threesome includes the two-door and four-door versions of the Bronco, as well as the smaller Bronco Sport.

Think of the Bronco Sport as an off-road version of Ford’s Escape crossover. Ford might get mad at us for saying that, but hey, we’re not PR.

Having watched The Hunt for Red October last night, your author knows all too well what can happen when two superpowers engage in a game of brinkmanship. He’d also like to see Montana.

Having enjoyed years of nearly complete dominance in the true off-road SUV market in America, Jeep now finds itself in a battle against a vehicle no consumer has yet laid eyes on: the Ford Bronco, due for a public unveiling on Monday. On Saturday morning, Jeep decided to crank that newfound rivalry up to “11”, teasing a future product with a monster engine.

Like its Mustang stable mate, Ford’s returning Bronco finds itself with a brood. The Bronco is now a brand, comprised of the namesake, body-on-frame off-roader and the tag-along Bronco Sport — a retro-styled model based on the unibody Ford Escape.

That’s apparently just the start of it.

A 1970 Dodge ad campaign once said of the viewer, “If you can cope with a whole new image, you could be Dodge material.” Well, today — a week out from what this writer has dubbed B-Day — Ford is appealing to those wild at heart to leave their old lifestyles, and the pavement, in the past.

Are you Built Wild?

The Bronco II was a compact SUV marketed on the long-term brand recognition of the Bronco. But only a few years into its production run, the Bronco II had established an infamous reputation all its own — and eventually proved one of the most costly models Ford ever created.

Ford’s not calling it that, but the marketing push surrounding the debut of the new-generation Bronco on July 13th is looking a lot like a joke your author has tossed about the past few weeks.

The sheer amount of prime-time programming space purchased on the Disney Media Network’s ABC, ESPN, and National Geographic channels — as well as spots on streaming service Hulu — calls to mind the ill-fated experiment of “E-Day.”

Heralding an automotive invasion that was quickly repelled and thrown back into the sea, E-Day reached viewers on September 4th, 1957.

At this point, if Ford wants to keep the upcoming Bronco and Bronco Sport under wraps until their respective unveilings, it had best invest in surplus anti-aircraft batteries — or just never leave the confines of company-owned production facilities. Even those walls have proven a porous barrier, however.

As the weekend dawned, drone-provided aerial spy photos appeared of the two dissimilar Broncos congregating with a Chevrolet Colorado ZR2 out in the desert, far — at least, one would assume — from prying eyes.

Insisting earlier in the week that its scheduled debut date for the new Bronco was simply a coincidence, Ford has nonetheless found itself forced to push back the model’s reveal even further.

The automaker unintentionally made waves after its planned July 9th reveal of the reborn off-roader (already deferred by the pandemic and resulting trade show cancellations) coincided with the birthday of O.J. Simpson — a man forever linked to the vehicle following his low-speed 1994 cruise into infamy.

Everyone noticed, including the sister of Nicole Brown Simpson, whose 1994 murder — along with that of friend Ron Goldman — sparked the trial of the century.

Your author was once a CNN addict. As soon as cable TV reached his humble childhood home, you could find him sitting cross-legged in front of that 20-inch set, absorbing a flood of diverse, on-the-scene news reporting taking place in a number of locales outside the Beltway. It was like Opposite World compared to today.

And yes, that impressionable youth stayed up late the night of June 17th, 1994, watching a certain white SUV make its way down an L.A. freeway. Twenty-six years later, the iconic nameplate that famously ferried the guy who played Detective Nordberg from Naked Gun (there was a football career, too, I’m told) is back, due for a July 9th reveal.

What are the odds that the (deferred) debut date happens to be the birthday of that infamous Bronco occupant?

It’s been a rough go for Ford Bronco fans. Just when they thought they’d get to feast their eyes on a real, physical, reborn Bronco, the pandemic arrived and pushed everything back. No glitzy premiere at the now nonexistent Detroit auto show, just tears.

The returning model’s debut is now set for sometime in July, likely early in the month, but photos of a manual-transmission model leaked to the web are better than nothing.

To say there’s a groundswell of enthusiasm for the returning Ford Bronco would be an understatement. Bronco diehards have been champing at the bit for a taste of the resurrected model, which saw its debut and production start delayed by the industry-wide coronavirus shutdown. Hell, a low-mileage, four-speed ’79 example just sold for $64,500 on Bring a Trailer.

On Thursday, Ford revealed the off-roader will drop its camouflage next month.

With Ford’s Bronco debut scrubbed on account of the coronavirus, its getting increasingly difficult for the automaker to keep things secret. While some of this is fine, as leaks help Ford maintain interest on its upcoming products, other details are probably items Ford was saving for its big reveal — which is still TBD.

We don’t know which camp the following falls under, but Ford Authority claims the body-on-frame SUV will come with three distinct looks or, to be precise, grilles. While two of the designs will be of a more contemporary bent, the third will harken back to the original Bronco.

The upcoming Ford Bronco and its baby sibling, Bronco Sport, have been inspiring a lot of dreaming around these parts.

We’re even dreaming of a Bronco that dances.

No, that’s not a quarantine-inspired fever dream. It’s inspired by a new report from Motor1 that suggests that the next Bronco will, indeed, be able to two-step. So to speak.

The most anticipated new vehicle launch of 2020 will not go ahead as planned. Not unexpectedly, the debut of the (very) long awaited Ford Bronco, expected in the middle of next week, is now on the back burner.

Ford made the announcement Friday morning amid a rapidly growing crackdown on public gatherings and other measures aimed at halting the spread of COVID-19.

Not content to just reveal the upcoming Ford Bronco Sport and be done with it, the shadowy denizens of Deepest Darkest Internet decided to spring an even bigger surprise on us today: the actual 2021 Bronco.

Body-on-frame and sporting a removable roof, the returning Bronco will be offered with two or four doors and a brace of turbocharged engines.