The Wraps Stay On: Virus Scrubs Ford Bronco Debut

Steph Willems
by Steph Willems
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the wraps stay on virus scrubs ford bronco debut

The most anticipated new vehicle launch of 2020 will not go ahead as planned. Not unexpectedly, the debut of the (very) long awaited Ford Bronco, expected in the middle of next week, is now on the back burner.

Ford made the announcement Friday morning amid a rapidly growing crackdown on public gatherings and other measures aimed at halting the spread of COVID-19.

As reported by The Detroit News, word of the delay came during a conference call. “We have postponed it, and it will be rescheduled as soon as possible,” said company spokesman Mark Truby.

Earlier today, Ford, along with Fiat Chrysler and General Motors, placed new restrictions on domestic employees, restricting travel and instigating a work-from-home policy among white-collar staff. The big Bronco debut was to have taken place next Tuesday and Wednesday, encompassing a number of media events.

Returning to the lineup after a quarter-century’s absence, the Bronco ( spied earlier this week sans camo) was to see its March debut followed up soon after by the Bronco Sport – a similarly styled but unrelated unibody model based on the Escape. That model also leaked to the internet this week.

When either of these two models will see the light of day, and where, remains to be seen. The upcoming New York International Auto Show, originally scheduled for the second week of April, also fell victim to the coronavirus outbreak, so that venue’s clearly out of the running. An online launch for both seems likely.

There shouldn’t be too long to wait before we learn more. Ford will want to get all of the Bronco hype (and reservations) out of the way before it unveils its next-generation F-150 later in the year.

[Image: Ford]

Steph Willems
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5 of 12 comments
  • Inside Looking Out Inside Looking Out on Mar 13, 2020

    No point of revealing vehicle if it is not available for purchase. Within month everybody will forget it.

    • DenverMike DenverMike on Mar 14, 2020

      Forget what? Anyone that cares has already seen it. Besides, we're not the Meat and Potatoes of the market and they don't follow auto news and such. Their first encounter with an all-new model will be on the street, ads or even on the showroom when shopping for something else. The true fanboys/girls will mostly be patient 2nd or 3rd owners anyway.

  • PrincipalDan PrincipalDan on Mar 14, 2020

    Eh... shoot a video, put it on YouTube, 99% of the press will just release you press release anyway and call it "news".

  • SuperCarEnthusiast SuperCarEnthusiast on Mar 16, 2020

    “ We’re curious to see how it stacks up against the Jaguar I-Pace, Audi E-Tron, and Tesla Model X when deliveries begin this fall.” The Tesla Model Y has just been delivered to the public! Model Y is the direct competitor to the Mach E!

  • Cprescott Cprescott on Mar 17, 2020

    From what I saw of the early glimpses of the Bronco et al, if Ford hadn't recovered the Bronco, my cat would have done so in her litter box.