Bronco Alleged to Come With Three Distinct Grilles

Matt Posky
by Matt Posky
bronco alleged to come with three distinct grilles

With Ford’s Bronco debut scrubbed on account of the coronavirus, its getting increasingly difficult for the automaker to keep things secret. While some of this is fine, as leaks help Ford maintain interest on its upcoming products, other details are probably items Ford was saving for its big reveal — which is still TBD.

We don’t know which camp the following falls under, but Ford Authority claims the body-on-frame SUV will come with three distinct looks or, to be precise, grilles. While two of the designs will be of a more contemporary bent, the third will harken back to the original Bronco.

From Ford Authority:

When it launches in 2021, the Bronco will offer three different grille designs, Ford Authority has learned from sources familiar with the project. The three grilles will each deliver a unique persona to appeal to a wide customer base.

The first 2021 Ford Bronco grille will be the “Modern” design, which constitutes the regular grille. This is the same black grille with “BRONCO” written across it that we previously saw in leaked photos earlier this year.

The second grille option will be the “Classic” face that features retro styling cues. It will deliver a nod to the Bronco’s past, albeit in a contemporary manner.

The third and final 2021 Ford Bronco grille option will be what’s referred to as “Custom.” This nose features a more shiny and upscale look when compared to the other two offerings.

We already have a pretty good idea what Modern (above) will look like, but the rest leave plenty to the imagination. Considering the look of the original Bronco, there’s nothing stopping Ford from applying letters to the grille in all instances. It could also be done in (faux) chrome, black or white without running afoul of tradition. They’ll also be around for the Bronco Sport (aka “Baby Bronco”).

While the outlet said the grilles are a sure thing, it did not know how how they would be made available through Ford. They could be isolated to specific trims or left as optional extras once you’ve opted out of the base model. Either way, some are bound to cost you a bit more money — especially if they actually improve the SUV’s outward appearance. Personally, we wouldn’t mind a throwback grille from the second or third generation (that’s pre OJ Simpson) with monster truck tires. That seems unlikely, of course, as Ford is usually in the business of trying to make money. Odds favor that “Classic” grille being reminiscent of the first-gen Bronco by a country mile.

[Images: Ford Motor Co; Fullsizebronco.com]

Comments
Join the conversation
5 of 17 comments
  • Hummer Hummer on May 01, 2020

    I just hope they fix the engine option issue, two turbo engines sound beyond horrendous, if they’re too chicken to put the V8 that should be under the hood then a N/A 6 should be available.

    • See 2 previous
    • DenverMike DenverMike on May 02, 2020

      @SPPPP I have heard a 2.7 EB rumored for the Raptor version, but let's not get too crazy. A V8 sounds perfect though, probably for any midsize truck if you ask me.

  • Super555 Super555 on May 02, 2020

    My vote for the new Bronco is the nine slot WW2 Jeep Grill that Henry Ford patented, leaving Willys, (pronounced Willis), Jeep to use a seven slot grill.

  • Randy in rocklin The Japanese can be so smart and yet so dumb. I'm America-Japanese and they really can be dumb sometimes like their masking paranoia.
  • Bunkie The Flying Flea has a fascinating story and served, inadvertently, to broaden the understanding of aircraft design. The crash described in the article is only part of the tale.
  • Master Baiter "I like the Earth."The idea that modern combustion engines are incompatible with the ongoing survival of the Earth, or of humanity, is breathtakingly stupid. Climate alarmism is akin to a religion--one to which I do not subscribe.
  • Skippity Key takeaways.Toyota is run by competent businessmen.Art doesn’t like Toyota.
  • MaintenanceCosts Audi has been a full player in the German luxury club for 20 years. It started to get there with the first A4, which was a 500-foot home run, and then achieved full recognition with the spectacular D3 A8.
Next