Ford Bronco Bound for July Reveal

Steph Willems
by Steph Willems
ford bronco bound for july reveal

To say there’s a groundswell of enthusiasm for the returning Ford Bronco would be an understatement. Bronco diehards have been champing at the bit for a taste of the resurrected model, which saw its debut and production start delayed by the industry-wide coronavirus shutdown. Hell, a low-mileage, four-speed ’79 example just sold for $64,500 on Bring a Trailer.

On Thursday, Ford revealed the off-roader will drop its camouflage next month.

The landing page for the new Bronco added the information today; company reps, exhausted by so many fruitless requests for details by salivating journos and prospective buyers, eagerly disseminated the new tidbit of info.

While the Bronco was originally expected to be an auto show showpiece, trade shows seem to be a thing of the past for now. The two-month shutdown of production pushed timetables back; deliveries of the Bronco aren’t expected until early 2021. Before that, the less interesting, Escape-based Bronco Sport will tempt the soft-roader crowd.

What we know about the upcoming vehicle is that it will boast two or four removable doors, a top-down option, and a choice of 2.3-liter Ecoboost four-cylinder and uplevel 2.7-liter twin-turbo V6. The spare tire will be mounted where the owner can actually get at it in a hurry. Sources tell us the base mill can be had with a 10-speed automatic or seven-speed manual, while the V6 is auto-only.

And yes, the intolerable wait for this particular product has led to several leaked images hitting the web.

There’s still plenty to learn about the Bronco, and Ford’s tightly clutching those details, lest any more of the vehicle’s surprise factor be stolen by internet sleuths. July should bring more than just socially distanced hot dogs and fireworks.

[Image: Ford]

Join the conversation
3 of 20 comments
  • PrincipalDan PrincipalDan on Jun 05, 2020

    At this point I just want the "Build Your Own" function to go up on Ford's website. Price determines much about how I feel about a vehicle - got to be able to reference price to feature content. I'd use the Tahoe as a reference. I actually like the new Tahoe but the build and price is about $20K too high on the base model.

    • Johnster Johnster on Jun 06, 2020

      I'm waiting for the "Build-Your-Own" function to go up with much anticipation. But using the Tahoe as a reference? That's just weird. The only real competitor for the vehicle would seem to be the Jeep Wrangler. Other vehicles that potential buyers might cross-shop would seem to be the new much more expensive Land Rover Defender and possibly the Toyota 4Runner, but that's about it. I expect the new Bronco to cannibalize sales from Ford's own Explorer, Edge and Escape and also from the Ranger.

  • Akear Akear on Jun 08, 2020

    GM cannot bring themselves to admit they ruined the styling of these trucks. It is one of the main reasons the RAM line has surpassed them in sales. GM has cancelled most of their cars so they better start making decent trucks.

  • Jim Bonham Thanks.
  • Luke42 I just bought a 3-row Tesla Model Y.If Toyota made a similar vehicle, I would have bought that instead. I'm former Prius owner, and would have bought a Prius-like EV if it were available.Toyota hasn't tried to compete with the Model Y. GM made the Bolt EUV, and Ford made the Mach-E. Tesla beat them all fair and square, but Toyota didn't even try.[Shrug]
  • RHD Toyota is trying to hedge their bets, and have something for everyone. They also may be farther behind in developing electric vehicles than they care to admit. Japanese corporations sometimes come up with cutting-edge products, such as the Sony Walkman. Large corporations (and not just Japanese corporations) tend to be like GM, though - too many voices just don't get heard, to the long-term detriment of the entity.
  • Randy in rocklin The Japanese can be so smart and yet so dumb. I'm America-Japanese and they really can be dumb sometimes like their masking paranoia.
  • Bunkie The Flying Flea has a fascinating story and served, inadvertently, to broaden the understanding of aircraft design. The crash described in the article is only part of the tale.