Some Love Lost? Ford Bronco's Most Desirable Package Leaves Something Out

Steph Willems
by Steph Willems

The unbridled enthusiasm and lust over Ford’s reborn Bronco, which greeted hungry eyes on the evening of July 13th, lasted not quite two days before a fly hit the ointment.

Would-be owners were enthused to see that the Bronco’s gnarly, off-road-oriented Sasquatch package, is available even on the lowly(?) base model, but a reality Ford left unmentioned spoiled some of their fun yesterday.

Seems the package — which adds a 4.7:1 final drive ratio, high-clearance suspension (with Bilstein shocks), 17-inch beadlock-capable wheels with 35-inch mud-and-snow rubber, and electronic front and rear locking differentials — is not available with the model’s standard transmission: a seven-speed manual with ultra-low crawler gear.

This revelation, which arrived via questions posed on Twitter to Ford spokesman Mike Levine, left some scratching their heads. The Sasquatch package allows low-end buyers to outfit their Bronco with the capability of the high-end Wildtrak model. It would make sense to pair the package with a transmission literally geared for picking its way along a bounder-strewn trail.

While even bare-bones Broncos come outfitted with a two-speed shift-on-the-fly four-wheel drive system (which, when paired with the equally standard seven-speed stick, makes for a compelling package), many people thinking about making a reservation didn’t like the idea of shelling out for a 10-speed automatic — or even having one — just to get the potent off-road package. The base-trim Bronco two-door starts at $29,995 after destination. Indeed, some Twitter users noted that they had only made their online reservation after assuming the manual transmission could be Sasquatch’s dance partner.

Sasquatch, it should be noted, can be paired with either the 2.3- or 2.7-liter engine. And the evidence was there that the package was autobox-only, as the Wildtrak trim pairs only with the 2.7L EcoBoost and 10-speed.

Yet all hope is not entirely lost for these would-be buyers. Choosing his words carefully, Levine stated, “We’re open to feedback for those that feel otherwise” after explaining the 10-speed-only rule.

Join the Ford Bronco Forum here.

[Images: Ford]

Steph Willems
Steph Willems

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  • RedRocket RedRocket on Jul 17, 2020

    Likely a non-issue since I expect that 90% of Bronco sales will be the rebodied Escape unibody "Sport" model.

  • Art Vandelay Art Vandelay on Jul 17, 2020

    This is one of those combinations a smallish but really vocal group of buyers (or fans, there is a difference) will yell on the internet, but that dealers will run from. When I got my Challenger, I inquired as to why 2 2019's were still on the lot deep into June of 2020. He shrugged his shoulders and replied "Nobody wants a manual". I do think the segment the Bronco and the Jeep occupy has enough people that will want it to make it worthwhile though. I know nothing about the Bronco's manual, but might it be that it is on the edge of what it can take internally and adding weight and 35 inch tires is just too much for it? They were right against what the MT82 could take in the Mustang GT and it bit them. Jeep too has had issues with their manuals of late. Hope that isn't the case because if so, later in life the aftermarket is not going to be kind to these things if so.

    • Art Vandelay Art Vandelay on Jul 17, 2020

      Actually found the specs online. Looks like it is a stout enough unit so likely just a marketing call. I think in the end they offer it though I'm not sure how easy it'll be to find one on the ground at a dealer though. Brand new manual transmission developed for this vehicle...you have to applaud that, and maybe wait to see how it shakes out too.

  • Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.
  • Lou_BC Hard pass
  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
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