#Cadillac

The new CT5-V arriving for 2020 is not the departing CTS-V, that much is clear.

Cadillac’s one-time wildest offering has morphed into a similar-sized sedan with less than half the displacement and significantly less potency, though we can now report that it’s way cheaper than the outgoing midsize V.

General Motors’ 4.2-liter, twin-turbocharged Blackwing V8 made waves when it appeared for the 2019 model year, but its applications have so far been limited to only the most potent versions of the Cadillac CT6 — a sedan whose lifespan may soon come to an end.

Many argued that the Blackwing was unnecessary, as GM already has a long list of engines beginning with “LT” from which to choose. And choose it might, as a new report suggests GM has no use for the Blackwing.

If you read our coverage of Book by Cadillac, you’ll recall it was a minor financial disaster that had to be shut down in 2018. Cadillac was trying to develop a subscription model, following the lead of other premium manufacturers attempting to usher in a new age of consumerism, sans ownership. But the public didn’t take the bait.

We’ve had niggles about subscription-based sales models for years, whether it be for something hidden in your digital dashboard or affixed to an entire automobile. While they make sense for some services, we couldn’t make the numbers work for cars. It’s almost always the most expensive way to get into any given automobile. However, you do get a few nice perks as a consolation — things like insurance, registration, and maintenance — since you’re effectively renting the car. In the case of Cadillac, Book also allowed you to swap vehicles via a concierge service that would deliver the swapped vehicle pretty much anywhere you wanted — offering bottle water, umbrellas, and a positive attitude upon arrival.

Those extravagances may have been justifiable for those with money to burn, but the general populace wasn’t there to help General Motors shoulder the burden. The pilot program ended roughly a year ago. Yet GM’s chief marketing officer, Deborah Wahl, said Book would return in 2020, bigger and better than ever.

The race to fill every nook and niche within the crossover market is on. No gap between existing models is too small, as consumer demand for tall wagons seems insatiable. A crossover for every purse, right?

Cadillac has often been seen as trailing broad trends over the decades, and fittingly the lux brand from GM has been sedan-heavy of late. Still, the midsize XT5 has been selling well, so shrinking it a bit to fit more wallets makes sense. Thus, this 2019 Cadillac XT4 has appeared. Will it, like the marketers claimed years and years ago, become the standard of the world?

For its last model year, the Cadillac ATS boasted rear-wheel drive, a turbocharged 2.0-liter four-cylinder, and an MSRP of $35,495 plus destination. Two years later, the newest and smallest addition to the Cadillac range keeps the recipe more or less the same, only the starting price of the 2020 CT4 rings in a couple grand lower.

Less power, less price, but perhaps more buyers?

Say you’re an auto shopper of wealth and taste who has around $60,000 to spend. Now, let’s assume the usual options from Japan and Germany are not for you. Would you turn to America or Sweden to fill your luxury needs?

With the reveal of the CT5 out of the way, Cadillac has been working on getting the CT4 ready for the limelight. Debuting the whole fleet today, General Motors’ replacement for the Caddy ATS doesn’t seem too bad on paper. Unlike many luxury models positioned at the entry level, CT4 comes with rear-wheel drive and a minimum of 237 horsepower. It’s also a sedan ⁠— proving that Cadillac has yet to give up on car sales. While we’ve no idea if that’s prudent in a crossover-crazed society, it’s worth applauding.

CT4s will be separated into Luxury, Premium Luxury, and Sport trims with the CT4-V serving as a mid-grade performance option. Meanwhile, Blackwing variants will replace the V-Series as Cadillac’s top performance line.

In the late Eighties, American auto manufacturers still sold large, traditional luxury sedans in decent numbers. Their aging sedan consumer base fondly remembered the vinyl and chrome of yesteryear and still relished brougham-style accoutrements.

Up for consideration today are three comfortable, luxury-oriented sedans from 1988. It’s hard to lose here.

We’re not going to sugarcoat it — Cadillac routinely bests Lincoln in terms of sales. General Motors’ luxury marque constantly carves out a larger portion of the domestic market and has managed to make global inroads Ford’s premium division has not. For example, Cadillac saw 228,043 deliveries in the People’s Republic of China last year. Lincoln only saw 55,315.

However, the race at home is much closer. Last year in the United States, GM shipped 154,702 premium-badged cars to Ford’s 103,587. But Cadillac has been losing ground in North America while Lincoln has remained comparatively stable, slowly rebuilding its strength. Cadillac may still outsell Lincoln overall, but the gap is beginning to narrow.

The internet was awash with reviews of the Cadillac XT6 on Monday, with our own Tim Healey being of the mind that it is “pleasant yet forgettable.” In a sea of three-row crossovers, any new machine — no matter the brand — needs to have a killer app in order to stand out.

What form does that take for you? Prodigious power? Let-them-eat-cake seats? I think there’s one item in particular that would allow the XT6 to pole vault most of its competition … and Cadillac already has it in its parts bin.

I spent part of my week in the nation’s capital so I could testify in front of Congress about a report I wrote.

Uh, sorry, that’s what Robert Mueller did. But I was there, mere blocks away in Georgetown, to drive the all-new Cadillac XT6.

When we stopped at a Virginia vineyard for lunch, Cadillac took the time to show us an updated version of the XT5 crossover (formerly known as the SRX).

Cadillac is hard at work preparing for the next generation of their big bruiser Escalade. Lincoln’s counterpart, the Navigator, makes a healthy 450 horsepower from its Raptor engine. How does Cadillac plan to compete? A new report suggest it’s going to get some help from the Camaro.

According to a posting from Muscle Cars and Trucks, the Escalade is going offer the supercharged V8 that powers the Camaro ZL1 and the Corvette Z06. While details are light on when this engine will go in, or what type of performance to expect, it is apparently going to be a “powerhouse.”

As we just covered yesterday, the V-Series application to the Cadillac CT4 and CT5 models will don intermediary performance models, similar to the former V-Sport line. The Blackwing nomenclature will designate top-performing models, redefining what the letter V really means to a Cadillac.

During the reveal of the 2020 CT4-V and CT5-V sedans, General Motors President Mark Reuss said, “Cadillac will make manuals in V-Series.” With four V-Series models across the two sedans, which are the likely candidates to receive three pedals?

With the launch of the new Cadillac CT4-V and CT5-V models, enthusiast balked at the mild power outputs and engine configurations. The CT4-V provides 320 horsepower from its 2.7-liter turbocharged four-cylinder mill, while the CT5-V’s turbo V6 makes 355 hp. Both figures are significant degradations from the previous ATS-V and CTS-V models, respectively.

Fear not, dear readers. The V-Series moniker has simply moved down-market, effectively replacing the V-Sport line. But this has made room for a new top-tier performance line: Blackwing.

We, like everyone else, bemoaned Cadillac’s new V-Series models for seeming underpowered. And yet the company now suggests that putting a lid on power was part of the plan all along. Apparently, GM claims, shoppers were being scared off by the CTS-V’s big numbers.

“There was, frankly, some people who were intimidated by the cars,” GM President Mark Reuss elaborated last week, according to Automotive News. “When we did a [V-Series], they were hammers … There’s some intimidation there.”

While undoubtedly true of some customers, is Cadillac certain that’s the message they want to impart? No matter how you slice this cadaver, the fact remains that the brand is still delivering two V-Series entrants that fail to impress on paper the way their predecessors did. We’ll happily admit that horsepower isn’t everything, but you cannot lead with how the CT4-V’s improved efficiency and lighter curb weight will make it a better car than the ATS-V its replaces when all anyone can notice is a glaring horsepower disparity.