Scent of a Brand: Cadillac Wants to Be Ahead by a Nose?

Steph Willems
by Steph Willems
scent of a brand cadillac wants to be ahead by a nose

Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be…

According to a U.S. trademark application, it would seem that Cadillac wants to get back into the fragrance game.

A trademark application uncovered by Cadillac Society and picked up by Motor1 reveals at least some desire to market scented products under the Cadillac name. Filed back in January but only posted by the U.S. Patent and Trademark Office in May, the application covers room fragrances, body soaps, perfumes and colognes, and candles.

A perfect gift idea for that special someone who’s just bought a second-hand ATS with the base 2.5-liter.

Unlikely lifestyle products are the norm among higher-end automakers, though premium divisions of mainstream companies might have a harder time pulling off such an effort without garnering their fair share of eye-rolling and jokes. While the products listed in the application haven’t yet materialized in the real world, this wouldn’t be the first time Cadillac stamped its name on a fragrance line.

Back in 2008 (undoubtedly a great era for GM), Cadillac rolled out a line of fragrances for men, tempting blokes who like to spice up their evenings with hints of wild mint, bergamot zest, cloves, geranium, grapefruit, tarragon, chamomile, cinnamon, and fresh cedar. These products disappeared after 2012, but can still be found online if you’re willing to do some searching.

Now, all of this begs the question: what does Cadillac smell like?

[Image: © 2020 Chris Tonn/TTAC]

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  • FreedMike FreedMike on Jun 11, 2020

    I'm going with Axe.

    • Lorenzo Lorenzo on Jun 11, 2020

      My old Chevy Impala reeked of Eau de Cheeseburger. For Cadillac, they should go for an upscale edible. What does caviar smell like? OTOH, there's a bigger, younger market for Avocado on Toast.

  • Art Vandelay Art Vandelay on Jun 11, 2020

    So sort of like how Third Gen F Bodies smell like Marlboro Reds and Stale Busch Light?

  • Jim Bonham Thanks.
  • Luke42 I just bought a 3-row Tesla Model Y.If Toyota made a similar vehicle, I would have bought that instead. I'm former Prius owner, and would have bought a Prius-like EV if it were available.Toyota hasn't tried to compete with the Model Y. GM made the Bolt EUV, and Ford made the Mach-E. Tesla beat them all fair and square, but Toyota didn't even try.[Shrug]
  • RHD Toyota is trying to hedge their bets, and have something for everyone. They also may be farther behind in developing electric vehicles than they care to admit. Japanese corporations sometimes come up with cutting-edge products, such as the Sony Walkman. Large corporations (and not just Japanese corporations) tend to be like GM, though - too many voices just don't get heard, to the long-term detriment of the entity.
  • Randy in rocklin The Japanese can be so smart and yet so dumb. I'm America-Japanese and they really can be dumb sometimes like their masking paranoia.
  • Bunkie The Flying Flea has a fascinating story and served, inadvertently, to broaden the understanding of aircraft design. The crash described in the article is only part of the tale.
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