Spied: 2019 Cadillac XT4, Ready to Do What Sedans Can't
By “can’t,” we mean “keep the division afloat.” The luxury brand’s sedan sales just aren’t cutting it anymore, forcing Cadillac to play a game of crossover catch-up with other players in the premium field. While the full-size Escalade and midsize XT5 remain strong (and consistent) sales performers, many of Cadillac’s rivals offer more utility vehicle choice. Lexus has four, and might not consider that enough. Even Lincoln has three.
The first of several answers to this problem is the XT4, a compact crossover positioned just below the XT5. Debuting in the middle of next year as a 2019 model, the new crossover recently made an appearance outside General Motors’ Milford proving grounds. Luckily, a cameraman was there.
Playing the Long Game: Cadillac Softens on Project Pinnacle After Sales Shortfall
Project Pinnacle hasn’t been incredibly popular with dealerships. Low approval ratings required multiple revisions of the plan, and dealers still found themselves irritated with the final version. There was a lengthy delay, refusal of noncompliant stores to accept General Motors’ buyout plan, and difficulties ensuring eligible shops adhered to the plan’s high standards of service.
Cadillac now says it will weigh customer satisfaction scores and compliance with brand standards more than actual sales volumes when determining U.S. dealer bonuses for 2018. The reason for this comes down to so many dealerships not meeting this year’s sales targets. That’s good news for those smaller outlets that were upset with Pinnacle to begin with.
Marketing Boss Uwe Ellinghaus Resigns From Cadillac
After overseeing the introduction of the “Dare Greatly” campaign, a move of company HQ to tony Manhattan, and an ad spot touting Super Cruise during the MTV Video Music Awards, Uwe Ellinghaus is resigning from his post as head marketing honcho at Cadillac.
Tapped by Caddy chief Bob Ferguson in 2014, Ellinghaus arrived at the luxury automaker after a stint at Montblanc International and, prior to that, nearly 15 years at BMW.
QOTD: What Car Would You Avoid Owning at All Costs?
Today, our question circles around cars with issues. The sort of issues that could send an owner to an early grave or perhaps some preventative therapy, at the very least. Cars with widely-known issues, bad ownership propositions for running costs, depreciation, safety, or something else — they all qualify today.
Which cars would you avoid owning at all costs?
Cadillac Expands Its Subscription Service to New Markets
Since its launch in the Big Apple earlier this year, the BOOK by Cadillac car-subscription service has allowed customers in New York City to get behind the wheel of a Cadillac without signing the note on one of The General’s top-flight vehicles.
The project has proven to be enough of a success that Cadillac is now launching the product in two additional markets: Dallas and L.A.
Piston Slap: Relays Have a Fuel Pump Oil Pressure Switch?
Cadillac's Throwing Shade at Lincoln (and Money at Lincoln Owners)
Despite the addition of a corporate split grill a few years ago, there’s no denying Lincoln’s outgoing Navigator is one old piece of kit. As such, the glitzy premiere of the new-for- 2018 Navigator heralded greater full-size Lincoln SUV sales not just from new buyers, but returning ones.
Having seen what Dearborn was up to, it seems some inhabitants of the Renaissance Center decided to try and spoil Lincoln’s fun. If you’re the owner of a 1999 or newer Lincoln vehicle who’s thinking of maybe getting into a new Navigator, Cadillac would like you to know there’s 5,000 smackeroos waiting for you on the hood of your nearest Escalade.
Rare Rides: A 1989 Chrysler TC by Maserati - the Lemon Mix-up
The heart of a K-Car, the styling of a LeBaron, the build quality of an Italian, and the price of a Corvette. Just one car in the history of the world managed to combine all these virtues together into a gelatinous, custard-like vehicle.
And our Rare Ride today just happens to have a similar color, too. Come have a look at the majestic Chrysler TC, by Maserati (not really).
Detroit's October 2017 Sales: Ford Soars, Fiat Chrysler Hits the Brakes
If the Detroit Three want to keep wind in their [s]sales[/s] sails, it sure won’t happen on the strength of traditional passenger cars.
Several brands from Ford Motor Company, General Motors, and Fiat Chrysler Automobiles posted U.S. sales declines in October 2017, all thanks to the slipping popularity of regular cars. In many cases, the continued strength of the crossover/SUV/truck market wasn’t enough to tip the scales back in the automakers’ favor.
QOTD: Will Cadillac and Lincoln Regain Top-Tier Luxury Brand Status In Your Lifetime?
Cadillac enjoys some of the highest average transaction prices among premium auto brands operating in the United States. After years of Lincoln MKS disappointment, the new Lincoln Continental actually looks the part. Globally, Cadillac sales are rising month after month after month. In the U.S., Lincoln is rare among auto brands in a declining auto industry in 2017: sales at Ford’s upmarket brand have risen 3 percent this year.
Indeed, while discussing the apparent appeal of the Tesla brand last week, Jack Baruth said, “You might say that General Motors and Ford are going to build better, more reliable, and more thoroughly developed electric cars than Tesla can, and you’re probably right.”
“But the world doesn’t want an electric Cadillac or Lincoln,” Jack accurately points out, “for the same reasons it doesn’t want gasoline-powered Cadillacs or Lincolns.”
Regardless of how you grade the momentum of Cadillac and Lincoln, they are mere blips in the global luxury automobile market and remain rather inconsequential players in their U.S. home market, as well. Will that change in your lifetime?
It Turns Out Cadillac Dealers Still Want a Few Cars Kicking Around
Imagine a traditional luxury car buyer — yes, some still exist — walks into his or her local Cadillac dealer to check out the radically refreshed 2018 XTS. Naturally, the old XTS is hanging out in the parking lot, quietly serving as potential trade-in. After entering the dealer, a salesperson ushers our buyer over to a virtual reality machine to check out the many glories (and options) that await in the new model.
On the way to that machine, the buyer passes zero Cadillacs. There’s not a CTS or CT6 or hot-selling XT5 in sight. An unlikely scenario? Perhaps. A little weird? Certainly to a repeat (read: aged) buyer. It seems small Cadillac dealers definitely felt that way, as low-volume sales locales soundly rejected head office’s plan to do away with traditional showrooms and physical cars.
As a result, Cadillac has given the ominous-sounding Project Pinnacle a makeover.
That Brief Spell in Which America Was Cadillac's Biggest Market Ended in September 2017
By the slimmest of margins, Cadillac’s U.S. operations put an end to China’s repeated dominance of Cadillac’s sales charts in August 2017.
But after Americans acquired two more Cadillacs than the Chinese did in August, normal order returned in September 2017. 49 percent of the Cadillacs sold around the world last month were delivered in China, where volume rose 38 percent, year-over-year.
Perhaps of greater consequence to Cadillac’s New York HQ is the fact that September sales not only increased in China but also in the U.S., Canada, and in its rest-of-the-world markets.
September was the 16th consecutive month of global Cadillac sales improvement. Naturally much of the credit belongs to the Cadillac XT5.
Ask Jack: What About That American Exceptionalism?
If you’ve been reading me for a while, you know that I’m passionate about obtaining products, goods, and services that are Made In The USA. Which is not to say that I never buy anything from low-cost countries where workplace safety and environmental regulations aren’t up to snuff — to my eternal sorrow, both of my laptops are Chinese, and as many of you have reminded me, the new Silverado LTZ in my driveway was Hecho en Mexico — but in general I will pay a considerable cost in both time and money for an American or at least Western product.
It’s possible, of course, that I’m just doing it to be a total snob. Nowadays, Made In America tends to imply prestige and cost, whether we’re talking SK Tools, Alden boots, or any number of high-end, hand-made bicycles. If you’re walking down the street and everything on or about your person is USA-made, chances are you’ve spent some real money. That’s also true for many industrial goods, certain building supplies, and nearly anything with wings. There’s just one complex product where the American flag logo is attached to a mandatory discount in the minds of most consumers.
No prize for figuring out what that is…
By the Slimmest of Margins, Cadillac's U.S. Operations Reclaim No.1 Position in Global Cadillac Sales Race
Cadillac, with market-specific cars and a rapidly expanding dealer network, is increasingly a China-reliant GM luxury brand.
In four consecutive months, from April 2017 through July 2017, GM’s Cadillac division sold more new vehicles in China than in its U.S. home market. Indeed, so far this year, 48 percent of the Cadillacs sold around the world were sold in China. Thank a massive 67-percent year-over-year sales gain, stirred up by very healthy Chinese demand for the XT5.
But in August, for the first time since March, Cadillac’s U.S. dealer network reasserted its collective claim as the rightful nation for Cadillac sales success. That’s correct: Cadillac sold more vehicles in the United States in August 2017 than in China.
Albeit not many more.
Cadillac Changes Its Super Cruise Strategy, Commences Media Campaign Prior to Launch
Setbacks notwithstanding, we’ve been eagerly anticipating Cadillac’s entry into the world of semi-autonomous driving with its Super Cruise system, developed to help reinforce the automaker’s position as top-tier luxury brand. After all, vehicular opulence is now deeply embedded with technological achievement and few things shout “I’ve arrived” like a car that can chauffeur you around.
However, Cadillac is changing its implementation strategy, making Super Cruise standard on the highest trimmed CT6 — instead of leaving it as a pricy optional extra. It’s also launching an advertising campaign to whet the public’s appetite, with the first of its “Let Go” TV spots appearing on MTV’s Video Music Awards over the weekend.