GM Sinks $175 Million Into Cadillac Sedan Plant - Maybe You Don't Want 'em, but Someone Else Does

Steph Willems
by Steph Willems
gm sinks 175 million into cadillac sedan plant maybe you dont want em but someone

That “someone else” might be a Chinese buyer. At least, that’s what former Cadillac president Johan de Nysschen implied in March, shortly before packing his bags and hitting the road.

The premium sedan market stands to grow along with the rest of that country’s appetite for high-zoot models, he said, even though the overall take rate might shrink.

American buyers, however, have made it clear what they want. And what they want isn’t what Cadillac’s planning for its Lansing Grand River assembly plant, if sales stats tell us anything.

Earlier this week, General Motors announced $175 million in retooling funding for the Michigan plant, a key bit of cash to keep sedans rolling out of the Cadillac brand. The money’s earmarked for creation of two strategically priced sedans aimed at replacing the outgoing CTS, ATS, and XTS. While the trio of nameplates stands to disappear by the beginning of next decade, the ATS is getting a head start, going coupe-only for 2019.

In their place will be a CT5 sedan for the $35k-45k crowd, and a smaller, unnamed model to follow. The CT6 carries on as the flagship.

Currently, Lansing Grand River builds the CTS and ATS, while the XTS rolls out of GM Canada’s Oshawa, Ontario facility. The CT6 hails from Hamtramck. GM would only say that the two new sedans will appear by the end of 2021, though the larger of the two is expected to appear first, in 2020.

“We expect global luxury sales will continue grow, with Cadillac’s global volume and profit expected to double by 2021, and our investments in the U.S. will be a major driver,” GM said in a statement.

While the market for luxury sedans may be growing in China, it’s headed in the opposite direction in the United States. There, Cadillac buyers are far more interested in the XT5, Escalade, and presumably the upcoming XT4 compact crossover. It’s become harder to gauge the ups and downs of the Cadillac brand’s stable since GM moved to quarterly sales reporting, but recent years have shown a marked drop-off in interest for the division’s rear-drive four-doors.

[Source: Reuters] [Images: General Motors]

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  • DEVILLE88 DEVILLE88 on Jun 25, 2018

    What a bunch of pathetic whiners we have here. i'll bet 75% of you couldnt afford a Cadillac, Benz or BMW. Cadillac is producing the best cars they've ever made. They can kick any european or Japanese cars ass. and a lot of you are pissed because another country likes our cars??? and because GM (which btw is a business in business to make money)is selling cars that are more appreciated in a foreign land than it's home country?? While i prefer the older Cadys and am getting tired of Art and Science, i still have a love for Cadillacs and accept them as they are. So if you don't like Cadillacs............go find a place where you can talk about the cars you do like. Some people are'nt happy unless they are bitching about the stupidest things!

  • Hydromatic Hydromatic on Jun 25, 2018

    I wonder which brand DeadWeight (fitting name, btw) will kvetch about once Cadillac becomes yet another dead brand.

    • DeadWeight DeadWeight on Jun 25, 2018

      1) You acknowledge Cadillac will become a dead brand (it has a foot and 1/2 the other foot in in the grave now), so kudos; 2) The other brands that are really blowing up in a spectacular manner are a) Buick, b) Acura, c) Fiat, d) Mini, e) Acura, f) I'll think of some more.

  • SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.