#Cadillac

Now that former brand president Johan de Nysschen has left the job of running Cadillac to a Canuck, it would be nice to see the brand take a page from Lincoln and revamp its naming strategy. What you see above is purported to be the upcoming Cadillac CT6 XT6, a full-size unibody crossover that’s on track to plug a major hole in the brand’s lineup.

Slotted above the popular XT5 midsize crossover and below the top-rung Escalade, the XT6 (as it’s tentatively named) promises three roomy rows of lux-mobile motoring. This vehicle, along with the compact XT4 launching later this year, was all part of de Nysschen plan to bring home the bacon in the domestic market.

General Motors’ Cadillac division started the week with one president, but ended it with another. In dropping former brand chief John de Nysschen, GM either rid itself of an executive who, as Lee Iacocca would put it, wasn’t cutting the mustard, or revealed itself as an impatient and overbearing automaker that held unrealistic expectations for its goal of a quick brand turnaround.

There’s only two camps in this face-off and, perhaps unfairly, you’ll need to pick a side.

Controversial decisions that ruffled the feathers of dealers and brand faithful alike defined the Johan de Nysschen era at Cadillac. Project Pinnacle left the brand’s dealers in revolt, forcing changes and delays in the streamlining, brand-boosting strategy. Meanwhile, many still feel Cadillac is not a marque for Manhattan — the brand’s new home — and that a keeping-up-with-the-Germans product strategy takes the division too far away from its heritage. GM executives may not share those sentiments.

For de Nysschen, the decision to place GM Canada head Steve Carlisle in charge of Cadillac is purely a business decision. He admits he didn’t fulfill the requirements laid out by his superiors.

There’s a Billy Joel lyric about trading a Chevy for a Cadillac. That same song talks about movin’ up and movin’ out.

Well, under Johan de Nysschen’s leadership, Cadillac traded Detroit for New York City for its global headquarters, saw global sales rise to levels not seen in 30 years thanks to China, and implemented a new naming strategy.

Now de Nysschen is moving out himself — he will be replaced by Steve Carlisle, who will be serving as the new senior vice president and president for Cadillac. Carlisle leaves GM Canada, where Travis Hester replaces him as president and managing director. Hester was formerly vice president of global product programs.

They might not happen as often as they once did, thanks to deregulation leading to mergers and consolidation, but fare wars once were a regular occurrence as airlines fought to snag passengers by dropping prices.

The automotive industry isn’t immune to battles waged on price. Even luxury makes sometimes have to offer deep discounts to keep the competition at bay.

Which is what Cadillac is doing to stave off a challenge from Lincoln. Sort of.

While both Buick and Cadillac have a healthy lead over Lincoln in terms of domestic deliveries, the space between them is far more pronounced in China. At home, Ford moved 111,159 examples of its premium marque in 2017 against Cadillac’s 156,440. However, China’s Caddy sales clocked in at 175,489 last year — a number Lincoln could only muse about in its wildest fantasies.

That’s because Ford exports all of its luxury vehicles to China, while GM tends to build them locally. But the Lincoln brand shows a lot of promise in Asia. Ford moved roughly 80,000 vehicles in the People’s Republic in 2017 and 54,124 of those models wore the Lincoln cross. In theory, if Ford could localize and bolster its product lineup within the country, a higher volume would be all but assured. It’s a theory the automaker intends to test, too.

There are a lot of charlatans on the internet, and some members of this special category of people want you to purchase their car as an investment. Anyone who’s browsed the sale ads knows the type of person I’m referring to here:

“No joyrides!”

“Very rare, collectible car!”

“Special opportunity!”

“No lowballers, I know what I got.”

Of course, what they’ve usually “got” is a vehicle priced firmly in loony bin territory. Today we want to know: In the near future, which newer vehicles will be worth far less than what these opportunistic sellers are asking?

It’s time to check out the flagship of a flagship. What happens when an S-Class is cross-pollinated with the largest V8 engine Mercedes-Benz can offer, then loaded up with cutting-edge automotive tech?

Why, it’s the 6.9.

The Rare Rides series started off in the early part of 2017 with a concept Ghia that was all Ford underneath. A year later we featured the Quicksilver, which wore Lincoln badges. And more recently, a Mercury Grand Monarch Ghia caught our brougham attention.

Time for some change, and to have a look at a Ghia which is all Chrysler beneath its luxury fittings and beautiful styling.

Visually arresting, technologically complex, ultra luxurious, and undeniably trendsetting, halo cars sprinkle lustre all over a brand and ensure viewers of hip-hop videos know the artist is absolutely loaded with cash.

Cadillac’s not there yet. Give it time, says the brand’s president — a halo Cadillac model will indeed appear, just not until well into the coming decade. There’s a few things to take care of first.

Believe it or not, a long time ago the Cadillac brand was associated with elderly, moneyed customers. They chose Cadillac for comfort, luxury, and for the stately vulgarity which came standard when you purchased the pinnacle of General Motors. And as the pinnacle personal luxury offering from the Cadillac brand, an Eldorado was the de facto choice for many an American septuagenarian.

But Cadillac desired a younger customer, and a change was due for Eldorado. Presenting the 1983 Eldorado Touring Coupe.

Full disclosure, right up front: While I am in New York City for the auto show, neither myself or anyone from the TTAC team was invited to the XT4 unveiling the night before the show’s first media day.

I only mention this to point out that I can’t, as of this writing, judge the newest luxury compact crossover in the flesh, although I will likely see it 12 hours or so after I type this.

Hot takes aside, it’s common knowledge by now that crossovers are hot and just about every brand feels it needs to cover the subcompact, compact, and midsize classes. Cadillac has the midsize class covered with the XT5, so naturally, it’s time to go one smaller.

As you would expect, most of the reaction to Cadillac’s announcement of the 550-horsepower CT6 V-Sport centered around its engine, a “clean-sheet” 4.2-liter V8 that is either meant to slavishly ape the current German fetish for diminutive, twin-blown bent-eights or cash in on all that nostalgia for the Northstar and its litany of opportunities for improvement. I’m not sure which.

I don’t know about you, but I think it makes sense to develop a whole new powerplant for the CT6 because, if there is one thing that GM does not already have, it is an exhaustively developed, amazingly compact, remarkably lightweight, and impressively powerful V8 engine. Honestly, the whole thing reminds me of the time that I accidentally bought a used DVD of “Cloverfield” at a Blockbuster Video sale only to get home and discover that not only did I already own a used DVD of Cloverfield, the one I’d just bought had a big scratch in it. Oh well. If nothing else, this new CT6 V-Sport will increase the alacrity with which the tatted-up part-time-barista grandchildren of Boomers await their death and subsequent estate distribution. Grandpa might have left you the ’57 Strat, but he left me that wacky thing that looks like a normal Cadillac Escalade but sits really low on the ground for some reason!

The Son O’ Northstar wasn’t the only technological innovation reported in the press release, however. When the CT6 V-Sport hits the streets, it will feature the largest front brakes ever fitted to a production automobile, eclipsing the 17.3-inch rotors of the Lamborghini Urus with a 19-inch system sourced from Brembo. Even more surprisingly, the whole thing fits snugly inside 20-inch wheels. This new innovation was reported across hundreds of media outlets in the automotive, business, and popular-interest press.

There is just one little issue: it can’t be true.

In ages past, more than one nameplate could lay claim to having its own engine. Olds manufactured its own V8s for over 40 years, for example. More recently, Cadillac had its own engine too, by way of the Northstar. Yes, hindsight is 20/20 and the engine did have its challenges, but it certainly set the brand apart from its proletariat brothers.

Now, the General’s crown jewel is once again introducing its own engine, a clean-sheet design called the Cadillac Twin Turbo V8. This time, it’ll be hand-assembled and signed by the builder, just like an AMG. Ich wundere mich!

It’s hard to fathom, given the industry’s (and the public’s) addiction to utilities, but a new report claims Cadillac aims to start production on a new flagship car in late 2021. Not just any car, either, but a model with a name taken from a high-profile concept vehicle: Escala.

You’ll remember the Escala as a trim, pillarless, four-door liftback with classic rear-drive proportions, introduced at the 2016 Pebble Beach Concours d’Elegance. At the time, Cadillac president Johan de Nysschen called the concept a “potential addition” to the brand’s product lineup, but with the CT6 just beginning to roll out of dealers — and in the wake of the earlier, futureless Ciel and Elmiraj concepts — few got their hopes up.