#Cadillac

Several months ago, I wrote on these digital pages we would never see a base-model pony car in this series, and I’m sticking to that edict. After all, two-door muscle cars shunting their power to the rear wheels should have a V8 under the hood, just as nature and Carroll Shelby intended.

The thing is, though, I freely admit this view is rapidly becoming more antiquated than a digital dashboard from the ‘80s. Four-cylinder mills now routinely crank out nearly 300 horsepower, a full 75 more than the Fox-body V8 Mustangs of my youth. Bolted to a well-fleshed-out chassis, the driving rewards are often vast.

What to do, then? Good thing the General had the foresight to make a two-door Cadillac on the same platform as the Camaro.

“Pshhh, it’s not that fast. Your car is faster,” the young man wearing the Alpha Gamma Delta shirt said to his blonde companion. We were in the parking lot of a stadium in Orange County, under the shade of a white tent with a Cadillac logo, beside a sign reading: “ACCELERATION.” It was unclear which Cadillac he was disparaging, as both the ATS-V and CTS-V were available for full-throttle rips. He may have been trying to goad his girlfriend into driving, but the trash talk indicated this was no press junket.

Welcome to the Southern California edition of Cadillac’s Truth + Dare summer tour across America.

Two weeks earlier, I was wondering how the hell I was targeted on Twitter by a Cadillac ad with an invitation to a ride-and-drive event. For financial reasons, “automotive journalist” doesn’t fit the profile of a typical Cadillac customer. My BMW Z3 recently celebrated its 20th birthday. But they weren’t asking for my tax returns and I’m fascinated by the Cadillac brand, so this seemed like an opportunity to see how they present themselves to the public. All I had to do was drive from Los Angeles to Anaheim on a Friday at 2:00 p.m.

Thanks to China’s media, as well as General Motors’ aggressive pursuit of new buyers in that populous, prestige-seeking country, we’ve already seen the facelifted 2018 XTS sedan. The Chinese market model appeared a month ago, powered by a downsized motor you won’t find in U.S. variants.

Despite this, the refreshed XTS is now official. Cadillac has released details and photos of a model that wasn’t supposed to have a second act — until it realized you don’t drop a vehicle with steady sales, no matter how outdated it may appear. Say hello to Cadillac’s front-drive full-sizer, now gussied up to look like Cadillac’s rear-drive full-sizer.

The crossover is king and Cadillac doesn’t have nearly enough of them. As it works to correct that problem, the automaker hasn’t completely forgotten about the segment that once made it the first name in American automotive opulence.

As many of its models are now global, it’s not surprising our first view of the refreshed Cadillac XTS front-wheel-drive sedan hails from China — General Motors’ main growth engine.

Cadillac’s controversial 2015 move from its Detroit birthplace to the glittering spires of Manhattan is already showing signs of working, says the brand’s stern and methodical president.

By packing their bags and heading to Soho, Cadillac’s braintrust hoped the brand’s swanky new digs would rub off, distancing it from the likes of GMC and Chevrolet and helping to pull in discerning new customers. So far, Cadillac is — just not in its home country.

1974 was a rough year to be an American, but the Cadillac Division wasn’t about to give up on selling opulent two-and-a-half-ton highway dreadnaughts to the plutocracy ( that came later).

Here’s a well-banged-up Fleetwood Sixty Special Brougham, spotted in a San Francisco Bay Area self-service wrecking yard last month.

“Levels that were once seen as excessive are now sustainable.”
—Uwe Ellinghaus, Chief Marketing Officer, Cadillac

Cadillac expects to see auto sales in the United States in calendar year 2017 fall just below 2016’s best-ever results, which GM’s premium brand considers a positive sign for the U.S. auto industry and Cadillac.

While the decline reported America’s auto industry in March 2017 drew headlines because 2017’s first-quarter encompassed three consecutive months of year-over-year decline, Cadillac’s chief marketing officer, Uwe Ellinghaus, views the results through another lens.

“What they call a cooling off I say is the best thing that has ever happened,” Ellinghaus told Automotive News. “We don’t see that the party is over. It’s continuing.”

Cadillac? Party? Huh?

Cadillac announced its autonomous driving system Super Cruise is ready and will be available this fall. The system, designed to compete directly with Tesla’s Autopilot, will first appear on the Cadillac CT6.

It doesn’t sound like GM has pulled any punches. Super Cruise is touting some serious features.

Cadillac is in a curious state.

Many would rightly argue that Cadillac’s products are more competitive now than they’ve been in decades. Cadillac is making headway in China, a market which accounted for slightly more than half of Cadillac’s global volume in the first-quarter of 2017. Cadillac’s average U.S. transaction prices are also above the norm thanks in part to a high percentage of its sales being produced by the high-dollar Escalade.

But sales in Cadillac’s home market continue to slide. U.S. volume has fallen by a fifth over the last decade and has decreased in two of the last three years, falling to a four-year low in 2016. More recently, U.S. sales at Cadillac are down 5 percent in early 2017 after decreasing on a year-over-year basis in six of the last twelve months.

Long gone are the days when Cadillac could sell new vehicles in America at the same rate as Mercedes-Benz, BMW, or Lexus. Indeed, Cadillac is well back of Audi now, as well. To put an exclamation point on Cadillac’s difficulties, little ol’ Infiniti — also historically reliant on the U.S. market and rather weak globally — outsold Cadillac by a margin of more than 40 percent in March.

What’s next? Which brands will be outselling Cadillac in ten years, or even five, or even two?

Thanks to loyal reader Frylock350, we’ve received a glimpse of what can only be Cadillac’s upcoming 2018 XTS — a long-in-the-tooth model given a stay of execution (and a styling refresh) by its struggling parent.

The XTS was supposed to die after the appearance of Cadillac’s CT6 flagship, but continued healthy sales of the front-wheel-drive full-sizer prompted a change of heart. Why axe a steady performer, especially when your smaller sedans have the sales buoyancy of the Lusitania?

Don’t listen to anybody who tries to tell you that all new cars are about the same nowadays, even if they’re referring to the inhabitants of a particular market segment. While I was at my local auto show last week, I took a few minutes to pretend that I was still my 2005-or-thereabouts self and that I was in the market for a new car. I was a different man back then: childless, fancy-free, still pushin’ those Schedule Twos, and personally addicted to flossin’ in the finest full-sized sedans that did not attract a Flying Spur’s worth of attention from the authorities.

Back then, I divided my street car, four-door wheel time between a Volkswagen Phaeton, Audi A8, and Mercedes-Benz CL55 AMG. I thought I’d look at a few bland big-ballers and pick a favorite using the same criteria that drove my decisions lo these many years ago. Started with the Genesis G90. Now this is a nice car. Lots of room, acceptable interior quality, and the blank-faced menacing mien that used to come standard with fuselage New Yorkers. And such a bargain, too. Make mine the V8 AWD. Hell, I thought about buying one right now but I can no longer justify spending more than $50,000 on a new car unless it has a snake badge on the nose.

Next up: Lincoln Continental. The G90 makes it feel tight inside but this is the one to have for interior ambiance. Bright, airy, and chock-full of unashamed, authentic design for design’s sake. I never thought the day would come when an American car would be able to compete heads-up with Audi in the cockpit, but the Continental absolutely makes the case.

Last on the list, the Cadillac CT6. Well, what can we say about that?

Ricky Taylor pulled away from Joao Barbosa and gave Wayne Taylor Racing and Cadillac a victory during 36 Hours of Florida at Sebring Raceway. Taylor pushed his Konica Minolta-sponsored No. 10 Cadillac DPi-V.R to a 13.6 second win over Barbosa’s Action Express-backed entry, following a long mid-race battle between the two Cadillacs.

Much of the race was a recreation of the prototype duel between the Taylor family and Mustang Sampling Racing at the 24 Hours of Le Mans. However, with three hours to go at Sebring, Jordan Taylor passed Filipe Albuquerque for the lead in dense traffic and built up a sizable gap. Calling in the No. 10 Cadillac to pit and swap drivers in the final hour, just moments before the race’s final course caution, resulted in Ricky Taylor maintaining a commanding lead for the remainder of the event.

The first of several new utility vehicles to roll into Cadillac dealers won’t carry the name many expected.

Recent spy photos show a heavily camouflaged compact crossover due to launch next year, part of Cadillac’s bid to boost sales by going all-in on the SUV craze. The automaker has offered a name for this looming profit machine, and it doesn’t stray far from place-holder we’ve used for some time.

Cadillac’s user interface has been one of its consumers’ biggest grievances. Last week, I heard a private chauffeur in an Escalade — a $75,000 car that makes you feel simultaneously wealthy and powerful — refer to the Cadillac User Experience (CUE) as “bullshit.” Even Johan de Nysschen admitted that CUE did not pass muster.

Clearly aware of how supremely loathsome the interface is, the automaker has announced that the next-generation user experience system will debut on the 2017 Cadillac CTS this spring. According to General Motors, the updated user experience will evolve with a customer’s connectivity needs — adjusting itself over time while offering a plethora of personalization, connectivity and apps.

General Motors’ luxury division isn’t content with brewing coffee and showing off fashionable new threads at its new SoHo space — it also wants you to drive its cars.

Book by Cadillac, a monthly subscription lease service that launched one month ago, aims to get more people in the metal to the tune of $1,500 a month — and 24/7 Wall St. is already calling it a “major flop.”

According to the self-described “financial news and opinion” website, “[Uwe] Ellinghaus [Cadillac’s chief marketing officer] in particular has to be humiliated,” as there aren’t enough subscriptions available to supply the demand.

Say what now?