#Cadillac

It tried to make it in the big city but, after a few years on its own in New York, the Cadillac brand is headed home to mom and pop.

Cadillac President Steve Carlisle, who took over from Johan de Nysschen in April, confirmed the return in a Wall Street Journal interview. The brand’s abandonment of its high-class SoHo office space ends a strange and tumultuous period in Cadillac history.

Something needs to carry Cadillac’s performance banner into the future, and, with three of its four sedans slated for execution within the next year, GM’s luxury brand has decided the sole remaining car should be it. Tough decision, that one.

At least it’s not the XT5.

Late Wednesday, Cadillac announced the flagship CT6 V-Sport, bowing for the 2019 model year, will henceforth be known as the CT6-V. In the Cadillac stable, V-Sport models see a significant uptick in power, with the real scorching stuff carrying a -V signifier. Luckily, the CT6 V-Sport stands to gain an engine of considerable output when it arrives in the spring.

“Dare Greatly,” Cadillac’s slogan du jour, is open to a wide spectrum of interpretation.

Daring greatly could mean being the first to achieve something of note, like when Amelia Earhart became the first female pilot to fly solo across the Atlantic Ocean; it could mean being the first to not do something, like that one kid at school who talked to the new guy instead of making fun of him; it might even be refining or simplifying existing memetics, like Apple did when it changed the way we interact with music through the iTunes ecosystem. Then there’s the case of the late-arriving Cadillac XT4.

Sure, it may be the last of the major-branded luxury-compact crossovers to report for duty in a segment that has been glowing red hot for several years now, but Cadillac’s great dare in this space is a bet that consumers won’t really care which chicken came before the egg, just if there’s a vegan alternative to the omelette. As a late entrant, Cadillac claims it’s been able to study the segment, getting to know the intimate needs of the younger demographic it’s been working to understand and engage for the past five years. And if there’s one thing the thirty-something, upwardly mobile, cosmopolitan, condo-dweller loves more than engineering a career, spinning, and brunch, it’s a puppy.

Halfway through the brand’s decade-long turnaround plan, Cadillac President Steve Carlisle says the company is finally ready to paint the town redder than a baboon’s ass. As you’ll no doubt recall, Carlisle took over for Johan de Nysschen after a “ surprise management change” last April.

He’s addressing 900 retailers this week’s Cadillac dealer meeting in Las Vegas. The strategy? Carlisle intends to outline Cadillac’s upcoming products through 2021 — primarily crossovers. For the most part it looks to be steady as she goes, with the new president following de Nysschen’s overall strategy with a few tweaks. Those changes will likely come through the brand’s marketing efforts and some minor adjustments to the 2019 Project Pinnacle retail incentive program. But it could alter the luxury marque’s final lineup, too.

It’s looking increasingly like the compression ignition engine won’t get an opportunity to redeem itself at Cadillac. After making diesel a dirty word in the early 1980s with the help of Oldsmobile’s cantankerous, oil-burning 5.7-liter V8, GM’s luxury arm dived back into diesel development towards the end of the last decade. A recession and bankruptcy put the kibosh on those outsourced plans.

Then, in 2014, happier economic times brought about a renewed interest in the pursuit of diesel. Cadillac hoped to woo MPG-loving Europeans by outfitting new sedan models with diesel powerplants developed in-house. Americans would get a taste, too.

Scratch that, says Cadillac president Steve Carlisle.

Think back to your youth — no matter your age — and picture a proper luxury car from that era. Unless you’re a precocious teen stumbling upon this site, I’m certain you imagined some sort of plush sedan. Whether a powerful yet reserved Mercedes-Benz, a Broughamtastic Cadillac Sedan DeVille, or a stately Lincoln Town Car, the traditional three-box sedan has defined the ultimate in automotive opulence since the Second World War.

No longer, it seems. Today’s titans of industry are wholly given over to unfamiliar affections, finding happiness in another kind of conveyance: the big SUV. Whether Escalade, Navigator, or G-Class, rising above the poors means being seen above the poors. If design govern in a thing so large, whither tradition?

Since the default for extravagant luxury seems to be a full-size SUV, the traditional big floaty sedan’s days seem to be numbered. Does the 2018 Cadillac CT6 rage, rage against the dying of the breed? Or does it go gentle — with Super Cruise — into the good night?

As someone strongly identified with the Motor City, it’s not surprising that the music of Detroit’s Aretha Franklin had some association with cars. While she first gained superstardom in the 1960s, the Queen of Soul roared back into the Top 10 in 1985 with Freeway of Love, featuring the lyric “We goin’ ridin’ on the freeway of love/In my pink Cadillac.” Franklin, whose voice was likely unmatched in her generation, had a good ear for lyrics. A little known piece of music trivia is that Mack Rice changed Mustang Mama to Mustang Sally at Aretha’s suggestion.

If Detroit is famous for two things, they are indeed music and automobiles. Ms. Franklin’s career combined them both, so for her funeral the Motor City gave its Queen ‘Retha a proper automotive sendoff.

Let’s not go too deep into history here. Until a decade and a half ago, Cadillac’s efforts at competing with European sports sedans have been lackluster at best, and positively shameful at worst. But in 2004, the wreath division of General Motors discovered the alphabet’s 22nd letter, and everything changed.

Those first CTS-V models harnessed Corvette power wrapped in a sinister Art and Science sedan body, immediately making enthusiasts take notice. Now the V is available in a more compact package. Though it doesn’t have majestic V8 goodness, the 2018 Cadillac ATS-V Coupe makes for a properly American alternative to the Teutonic stalwarts.

In Newfoundland, a quick rejoinder to the comment “Can’t complain,” is “No one’s listening anyway!” followed by a couple of hearty guffaws and a nod n’ wink. Hey, give us a break; we’re all loopy from the cold.

Regardless of whether people are listening or not, people — especially opinionated gearheads — are likely to complain and provide unsolicited advice. Here is today’s question: if a major OEM were to ask for and promise to implement one of your recommendations, what would you say? And to whom?

Not everyone was a fan of Cadillac’s decision to dive into an alphanumeric naming plan for its models. Seen as an attempt to copy German brands like BMW, Audi, and Mercedes-Benz, General Motors’ luxury arm began aggressively chasing the trend in the new millennium. But a great many traditionalists still feel that alphanumeric names are best left to Japanese sports cars and European sedans sold in various shades of gray.

However, these dissenting voices voices will continue falling upon deaf ears at General Motors. Cadillac is sticking with the letters-and-numbers strategy and recently filed reserves with United States Patent and Trademark Office for just about everything starting with CT or XT.

Hopefully, you weren’t holding out for a revival of the Eldorado this century.

One of our trio is on its last legs, another is brand new, and the third option is near the middle of its life. They all share V8 power up front, driven wheels at the rear, and midsections full of luxury equipment. Most people avoided them when new, so it should be no problem finding one to burn.

Right?

If you like the Cadillac Escalade, you had also better be fond of General Motors’ 6.2-liter V8. Because that’s the only engine currently available for it. However, that may not be the case when the 2020 model pokes its head out of the factory door.

This is the second time we’ve heard buzzing about numerous engines becoming available on the luxury SUV and, frankly, we’re delighted to hear it. While there’s nothing wrong with the current model’s naturally-aspirated small block — excluding some customer complaints about noisy lifters — more choices are always better and we don’t foresee Cadillac abandoning the V8 anytime soon.

Melody Lee, the former brand marketing director who joined General Motors’ luxury division in 2012 and later headed its “Book by Cadillac” subscription service, has resigned. Apparently, Lee isn’t jumping ship to another job just yet.

According to Cadillac Society, Lee posted to LinkedIn that she “doesn’t know what’s next,” but is “excited for it.” To any casual observer, that language reeks of being forced out; a GM spokesman claims Lee “has elected to resign from Cadillac to pursue other interests.”

If you’ve ever wanted to own a hot Cadillac with a manual transmission, best get in line with those other three guys. The 2019 Cadillac ATS, which ditches its familiar four-door format for a coupe-only proposition, is both the last ATS and the last stick-shift Caddy. Soon, it, the CTS, and XTS will bite the dust as Cadillac makes room for two new sedans — vehicles scheduled to arrive in a market fully obsessed with crossovers and SUVs.

Good luck with that.

While the ATS coupe carries over seemingly unchanged for 2019, the blistering ATS-V variant sees two significant additions. One has to do with appearance; the other, price.

The other day, among the urbane, informed chatter happening in the TTAC Slack room, Adam Tonge suggested a little Buy/Drive/Burn trio to me. The year is 1999, and the subjects are full-size luxury sedans of the front-drive and comfort variety. Lincoln, Cadillac, and Chrysler are all represented, all wearing their conservative, double-breasted suits.

Come along, and select your turn of the century American luxury sedan.