QOTD: Additional Branding for the Special Vehicular Feels?

by Corey Lewis

April 24th, 2019 9:07 AM

qotd additional branding for the special vehicular feels

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

Today’s question was generated by a Twitter conversation the other day, when another Twitterer posted some photos of the superb 205 Lacoste Special Euro Yuppie Edition. While branded special editions and trims were used to denote luxurious or sporty versions of vehicles between the Sixties and the early part of the 2000s, they’re much less common now.

Sure, you could get a Fiat 500 Gucci (Jennifer Lopez, stop!) until a few years ago, but such branding just isn’t there any more.

The Nautica trim Villager was very exclusive, as were the Pucci, Bill Blass, and Valentino Lincoln vehicles. General Motors had that ghastly Gucci Seville in the Eighties, but I’m not calling for any of those kinds of things anymore. And perhaps something more subtle than a Pierre Cardin Javelin, too.

And that’s today’s question. What vehicles on sale in 2019 are most deserving of branded special editions or trims, and with which brands? The Navigator Yacht Club comes to mind today — all it needs is the Bill Blass logo. Take my money!

[Images: General Motors, Ford]

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STS_Endeavour on Apr 24, 2019

Jack Nicklaus Town Car had a very lovely shade of green. Too bad it was matched with various golf-related colors that took away from the really cool green.

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Flipper35 on Apr 25, 2019

Well if Ram ever made a proper SUV again they need a Lone Wolf edition with the Hellcat motor. The commercial would start with it bursting out of the ground.

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