Mystery Mustang Appears in New Ford Ad

by Steph Willems

Published: October 19th, 2018

Ford Motor Company dropped its first Bryan Cranston-filled “Built Ford Proud” commercial today, offering the Breaking Bad alumnus an opportunity to cast aspersions at the company’s rivals, including industry startups. It’s filled with Ted Talk-bashing, futurespeak-trashing bravado linked together with a thread of get ‘er done, implying that talk is cheap, and real progress takes hard work.

You can count on Ford to build the future — that’s the message here.

Halfway through the ad, a 1960s Mustang blasting through a desert landscape morphs into a contemporary model, then morphs again into something else. But what is it?

Our worst fear was that this vehicle was the upcoming Mustang-inspired electric crossover. It’s a darkened shot at a distorted angle, but we can see that this vehicle’s face looks EV-only, swathed in plastic. A Mustang logo glows a color now synonymous with “green”: blue.

Surely Ford wouldn’t tempt civil unrest with a non-Mustang vehicle that actually bears a Mustang logo? Our minds raced. Will the Mustang become its own line? Is a Mustang X around the corner, or a Mustang EV X-Cross? Ford already ran into heated opposition when it announced the upcoming vehicle as the Mach 1 back in January.

#Ford #FordMustang #FutureVehicles #Green #Hybrid #Marketing #ProductPlanning

Steph Willems

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WallMeerkat on Oct 22, 2018

"Building cars"... technically you gave up on that idea. The next phase of the marketing has an advert with the next scene... The grille with the light up Mustang Pony falls off, revealing that it is actually the grille from an Audi A5. The man off of Breaking Bad then announces "Ford. Part of the Volkswagen group. Tread carefully" or something like that.

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Flipper35 on Oct 22, 2018

The picture with the square headlights looks a lot like a Camaro. Or what the Camaro could have been.

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