Jaguar Land Rover To Launch Chinese JV With Chery
How do you say “grace, pace and space” in Mandarin? Jaguar Land Rover is apparently partnering with Chinese automaker Chery to build cars in China. While an announcement wont come until April’s Beijing Auto Show, the two companies have applied for permission from China’s regulators.
Jaguar Land Rover sales are up in China by 92 and 63 percent respectively, and the country is on pace to become one of the top 3 markets for both brands. Locally built cars would avoid hefty import duties and allow for extra supply. Some smaller displacement engines for Jaguar (such as the 2.2L diesel) will be necessary to help boost sales, and don’t be surprised if we see a crossover at some point in the future.
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