Courtroom Face-off Ends in a Win for Jaguar Land Rover; China Declares the Landwind X7 a Copycat

Steph Willems
by Steph Willems

A legal battle waged since 2016 ended with a historic win for Jaguar Land Rover on Friday. In 2015, China’s Jiangling Motor Corporation debuted the Landwind X7, a compact crossover that looked a lot like the Range Rover Evoque. Okay, not “a lot” — the near was damn near identical, but priced well below the Brit. (That’s a refreshed 2018 X7 you see above; the first was even closer to its muse.)

The Evoque’s doppelganger wasn’t a unique phenomenon, either. Chinese copycat vehicles had become a scourge for foreign automakers operating in that market, and, based on past cases, few expected JLR’s lawsuit to get much traction in the Chinese courts. They were wrong.

As Autocar reports, the Chinese court ultimately ruled in JLR’s favor — “first in the global car industry,” JLR claims.

The decision rendered by the Beijing Chaoyang District Court stated that the Evoque contained five features that Jiangling directly copied when crafting the Landwind X7. It added that this sparked widespread consumer confusion. Two almost identical vehicles boasting similar engines, but one carried a price one-third that of the Range Rover. Just imagine trying to sell that Evoque in Shanghai.

As a result of the ruling, X7 manufacturing and sales must cease immediately, and JLR can expect a big compensation check from its overseas admirer.

Jaguar Land Rover claimed the ruling will bolster confidence in foreign automakers looking to invest in the country.

“This ruling is a clear sign of the law being implemented appropriately to protect consumers and uphold their rights so that they are not confused or misled, whilst protecting business investment in design and innovation,” said Keith Benjamin, JLR’s global head of legal.

As the case made its way through the Chinese legal system, JLR went about making its own changes to the Evoque. There’s an all-new version for 2020, and this time it won’t face competition from its Chinese twin.

[Images: Jaguar Land Rover, Jiangling Motor Corporation]

Steph Willems
Steph Willems

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  • Hummer Hummer on Mar 22, 2019

    I hope Land Wind translates into something that sounds less stupid in Chinese.

  • Zipper69 Zipper69 on Mar 26, 2019

    A price one third of the Land Rover? GM for sure should take that over, knock off some body parts to change the look and sell it here...

  • Kwik_Shift_Pro4X I use a now discontinued Kuhmo AT tire that is surprisingly good in the snow, even in 2WD. However since most of my driving is on road, I'm going to look for a more highway friendly tire for smoother quiet. I'm sure it can still handle the forest roads leading to my fishing spots.
  • MaintenanceCosts So this is really just a restyled VW Fox. Craptacular tin can but fun to drive in a "makes ordinary traffic seem like a NASCAR race" kind of way.
  • THX1136 While reading the article a thought crossed my mind. Does Mexico have a fairly good charging infrastructure in place? Knowing that it is a bit poorer economy than the US relatively speaking, that thought along with who's buying came to mind.
  • Lou_BC Maybe if I ever buy a new car or CUV
  • Lou_BC How about telling China and Mexico, we'll accept 1 EV for every illegal you take off our hands ;)