By on June 6, 2016

Landwind X7

When is a Range Rover Evoque not a Range Rover Evoque? When it’s a Landwind X7 — a carbon copy Chinese imitation that Jaguar Land Rover wants out of the picture.

According to a report in Reuters, the automaker recently served China’s Jiangling Motor with legal papers over their copycat crossover SUV, alleging the vehicle amounts to copyright infringement and unfair competition.

The British company (owned by India’s Tata Motors) tried to play nice with Jiangling ever since the Landwind X7 bowed in 2015, but early attempts to have the vehicle removed from the market failed, leaving JLR with no choice but to pull out the big legal guns and sue.

If an American, European or Japanese automaker pulled this stunt, the reaction would have been very different, but China operates in a different realm. Automakers who have had their designs copies are reluctant to pursue legal action.

China is the market automakers flock to in search of steady sales growth. The rise of that country’s car-buying middle class means luxury and near-luxury foreign makes are a hot commodity.

Jiangling is one of the country’s top automakers, and a lawsuit against that company could sour the Chinese public on JLR’s products. The odds of winning such a legal battle in China seem low, causing automakers to hold their fire when a design clone pops up.

Still, there’s a repercussion for the copycat — Jiangling won’t be able to export the X7 while the case is before the courts.

The JLR case could be a watershed moment in the automotive industry, though it depends if they win in their suit against Jiangling. If the court decides in JLR’s favor, expect to see more lawsuits leveled by automakers with illegitimate Chinese sons.

[Image: Navigator84/Wikimedia]

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35 Comments on “Clone Wars: Jaguar Land Rover Still Pissed About Chinese Evoque Knock-Off, Files Lawsuit...”


  • avatar
    DeadWeight

    How does one tell the difference between a Land Rover Evoque & Landwind X7?

    The Landwind X7 starts.

  • avatar
    LS1Fan

    Jaguar/ Land Rover’s pissed because the Chinese knock off is more reliable then the original product.

    “Land Rover-Because Tow Operators have Families Too.”

  • avatar

    Land Wind?

    That’s so ridiculous it just might work.

  • avatar

    People wonder why I go off on tangents – ranting about American jobs being devoured by Asia – and then they wanna try to tell me their nonsense – to which I ABSOLUTELY IGNORE IT…but this is part of the bigger problem:

    How can an American businessperson (or anyone else for that matter) come up with an idea and get rich off it if you have a government that sanctions BLATANT COPYRIGHT INFRINGEMENT (ALL CAPS) and MANIPULATES ITS CURRENCY to ENSURE that MANUFACTURING STAYS THERE with its BILLION PLUS SLAVE LABORERS?

    This absolutely kills innovation and creativity.

    AND YES I AM ANGRY.

    • 0 avatar
      threeer

      BTSR, you are right to be angry, but in the trifecta of business (government, business and consumer) the consumer has spoken here in America and does so each and every time they plunk down their money to buy Chinese goods. Yes, it is true that government hasn’t helped much, and companies fled left and right to set up shops in China, but that’s because consumers have voted (around $300 billion worth of votes a year). I get that Chinese goods are cheaper, but at what true cost? If a country cannot manufacturer for it’s self, it is soon doomed to be slave to those that can. And we’re getting there. Fast.

      I agree that China has been allowed to do pretty much what it wants. Nobody is really willing to stand up as they are afraid of the money they will lose (both governments and companies). Copyright infringement is a way of business in China and happens with alarming frequency, yet is hardly ever pursued for the exact reasons stated in this article.

      I preach this to nobody in particular because so few care. I know that my purchases are trivial, but both of my cars were assembled here (one Ford, one GM…and yes, I am aware that there are foreign goods in each of them). All of my household appliances are made here, and probably 50% of my clothing was made here. With the exception of the small tables and lamps, my living room and bedroom furniture were made here. I am a firm believer that manufacturing is the lifeblood of our country, and we’re bleeding out every day.

      Unless the consumer demands otherwise, America will continue to allow everything that you spoke of in caps to happen, and the jobs lost will no only be the ones of their friends, neighbors or family…it may well be their own job one day.

      Heavens, I agreed with BTSR today. Must be lingering in a haze being on leave last week.

    • 0 avatar
      Lou_BC

      Companies including many AMERICAN companies set up shop in China to avoid the extra costs of worker safety,worker benefits, and worker wages. Add to that the extra costs of environmental stewardship and building a product compliant with various laws including copyrights and trademarks.

      The irony of all this is the fact that those who tend to yell the loudest about lost American jobs and manufacturing will also yell out loud about investor/business right to make a large profit.

      There needs to be a balance but the extremes in USA political ideology ensures that it will never happen.

  • avatar
    RHD

    China is a country that knows no bounds in copying. They make fake African masks and such to sell to tourists in Africa, and fake Mexican blankets to sell on the beaches of Mexico. The livelihoods of the local artisans mean nothing. Anything and everything are considered fair game to them. Counterfeit baby formula isn’t above their modest scruples. Precursor chemicals for the manufacture of methamphetamines are sold in massive quantities to Mexico, and end up wreaking havoc all over the Americas. Business is dog-eat-dog by its very nature, and China’s view is the most unsentimental and ruthless on the planet.
    Having a huge and powerful country isn’t enough – they have to build fake islands to push their borders farther out, and cry foul if anyone objects.

    • 0 avatar
      TMA1

      Unsentimental and ruthless. Unfortunately, we have to use those words to do them justice:

      http://www.slate.com/articles/news_and_politics/foreigners/2015/09/why_drivers_in
      _china_intentionally_kill_the_pedestrians_they_hit_china_s.html

    • 0 avatar
      Lou_BC

      @RHD – you are describing the perfect capitalistic system.

      Make what the markets want and sell it for what the markets are willing to pay. If the competition can not compete, TOO BAD for them.

      Human rights at the worker and societal level matters little.

  • avatar
    dukeisduke

    JLR is upset because the X7 might turn out to be more reliable than the Evoque. LandWind has been around a little while, and is known for producing knockoffs, like the X6, based off of the Isuzu Rodeo. They’re moving upmarket, knockoff-wise.

  • avatar
    FOG

    China has forever cloned acoustic and electric guitars. Twenty years ago Ping complained that China was manufacturing and selling knock-off golf clubs and nothing was done. Ten years ago major bicycle manufacturers complained about China literally cloning their designs and nothing was done. The real question is what can anyone do to stop it?

    • 0 avatar

      President Trump might say:

      a) stop letting them into the country if they are illegal

      b) slap massive tariffs on a $5 golf club so that it’s $100 instead.

      c) Build the wall 10-feet higher.

      • 0 avatar
        JimZ

        “b) slap massive tariffs on a $5 golf club so that it’s $100 instead.”

        careful there; punitive tariffs don’t often go unanswered.

        like the decried “chicken tax” keeping all of those “awesome” small trucks out of the US market. the chicken tax was retaliatory.

        • 0 avatar

          The real question is:

          WHY IS AMERICA SO STUPID THAT IT ALLOWS OTHER COUNTRIES TO CONTROL ITS PRODUCTION?

          There ain’t a goddamnnned thing made in China that we can’t make here: BETTER.

          Why is it Americans are so stupid that they allow other countries to put them into a CYCLE OF SPENDING – buying and sending AMERICAN MONEY outside THIS COUNTRY?

          President Trump is going to put the Kabosh on this BUULL SHIRT

      • 0 avatar
        PeriSoft

        And President Trump would find, much like the three-year-old in the toy aisle, that throwing a public tantrum doesn’t get you what you want.

        As an American businessman I agree entirely that knockoffs are a huge issue. But as an American businessman I disagree in the most vehement possible terms that the solution is starting a trade war. A putative President Trump’s childish theatrics would cost my company far more money in trade with China than they would ever recoup.

        If you won’t listen to a random Internet commenter or a biased media outlet, listen to an ardent capitalist who makes products that the Chinese might copy and who does business in China: Trump’s proposals are nothing short of a nightmare scenario for my business, and potentially one that will put dozens of Americans out of work within months just in my tiny corner of the country.

        • 0 avatar

          Throwing temper tantrums doesn’t get you what you want.

          But:

          When you have the power of the American military behind you…

          And the lapband around import/exports…

          YEAH – people pretty much have no choice but to negotiate with you.

          At least that’s how we did it till liberals took over.

          AND WE WILL BE GREAT AGAIN.

          • 0 avatar
            random1

            It’s getting difficult to discern satire from sincerity these days.

          • 0 avatar
            Steve_S

            Do you actually believe this crap?

            Do you realize who owns our debt? Do you realize who has the best cadre of computer hackers in the world?

            You would threaten china with military action?

            This is what is wrong with our country and Trump typifies it. He is not the president we need but he is surely the president this country deserves.

          • 0 avatar
            PeriSoft

            I’m sure that my country threatening military action and trade wars is going to do *wonders* for my relationship with customers in China. Wonders.

          • 0 avatar
            Lou_BC

            Nut job or troll?

            Nut job or troll?

            the lines are so blurry

          • 0 avatar
            krhodes1

            @Steve S

            While I don’t disagree about hacking and the military aspects, I do believe in the old adage “if you owe the bank $100K and default, YOU have a problem. If you owe the bank $100M (or $100T) and default THE BANK has a problem”. China needs us just as much and probably more as we need them. They can just about keep the country fed and housed with the money we send their way, without them, we would be hurting, but not nearly as much.

          • 0 avatar
            Superdessucke

            Trump!

  • avatar
    TMA1

    I could have sworn that Great Wall made a Land Rover copy as well, but now I can’t find any pictures of it.

  • avatar
    rcx141

    Buy both! When the real land rover breaks down, tow it with the Land Wind!

  • avatar
    dal20402

    All the CUVs on the planet to choose from, and the one they choose to rip off is the dumbest-looking one on the market.

    I hate the Evoque. Awhile back there was a QOTD that asked “What car makes you irrationally angry?” and the Evoque was my most heartfelt answer.

    • 0 avatar
      krhodes1

      I hate the Evoque too – but they sell like hotcakes. Women LOVE the stupid things. It’s the fancy handbag of cars. If my favorite gal-pal could have any car on the planet, that is the one she would pick.

      I rather like the Discovery Sport, but it costs too much for what it is (a better looking Ford Escape).

  • avatar
    bricoler1946

    BTSR, “when you have the American military behind you” Didn’t do much good in Viet Nam, that’s all the world needs ,more American muscle. Still, hopefully Donald Drumpf won’t make it to the outhouse nevermind the white house.

  • avatar
    geee

    I nearly choked on my coffee when I saw this, thinking some idiot had put “LAND WINO” on his car in place of LAND ROVER

  • avatar
    Joe Btfsplk

    There is a difference between “cloned” and “counterfeit”. Counterfeiting is far more despicable of the two and should be treated that way. American manufacturers have whored their products for years with Chinese products being inferior to what was made in the USA but selling for American made prices. The buyer is screwed either way.

  • avatar
    Tstag

    For the sake of the car industry JLR needs to win. I hear Aston Martin is preparing to sue Ford….

  • avatar
    Testacles Megalos

    Murka brought this on itself. In the 60’s, on WJR Detroit the talk was mostly either the Tigs or which of the Big 3 would lead the latest strike/progress of the negotiations. Line workers being paid more than school teachers, products that defined “shoddy”, and an attitude that craftsmanship and work ethic were out of date concepts. Henry, for all his faults, had the right idea – pay them well for good work, but when they fail to delivery, can their sorry a$$es and find workers who want to trade value for value.

    And the politics of illicit greed in City Hall all over Murka – let’s have tax abatements and sweetheart land deals for developers to put in the strip mall and K/Walmart to pander cheaply made second-rate items so the mom and pop stores downtown selling Murkan goods lock the doors for lack of sales. Bring the water up to boil slowly and the frog will not notice he’s dying/doomed.

    Add in a cultural shift away from admiring success and loss of social boundaries….for example, shorts, T-shirts and tattoos in public places of commerce, libraries, and schools were once the marque of the uneducated, vile, and poorly trained….now i’m supposed to regard these things as “personal choices”.

    A lack of quality in goods starts with a lack of quality expectations from oneself. The founders of this nation understood that freedom and liberty were responsibilities as much as they were rights.

    More power to China for screwing The Man (in this case Tata) out of unwon glory.

  • avatar
    tekdemon

    Bit of a stretch to claim that Jiangling is one of China’s “top automakers” when they wouldn’t even be in the top 20 and we’re talking about a market where the top companies control the majority of market-share. Most of their sales come from joint venture product and cheapo pickup trucks.

  • avatar
    bricoler1946

    It should be called Passedwind.
    Hey amigo,build the wall as high as you want, us Mexicans are good at building tunnels.

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