Clone Wars: Jaguar Land Rover Still Pissed About Chinese Evoque Knock-Off, Files Lawsuit

clone wars jaguar land rover still pissed about chinese evoque knock off files

When is a Range Rover Evoque not a Range Rover Evoque? When it’s a Landwind X7 — a carbon copy Chinese imitation that Jaguar Land Rover wants out of the picture.

According to a report in Reuters, the automaker recently served China’s Jiangling Motor with legal papers over their copycat crossover SUV, alleging the vehicle amounts to copyright infringement and unfair competition.

The British company (owned by India’s Tata Motors) tried to play nice with Jiangling ever since the Landwind X7 bowed in 2015, but early attempts to have the vehicle removed from the market failed, leaving JLR with no choice but to pull out the big legal guns and sue.

If an American, European or Japanese automaker pulled this stunt, the reaction would have been very different, but China operates in a different realm. Automakers who have had their designs copies are reluctant to pursue legal action.

China is the market automakers flock to in search of steady sales growth. The rise of that country’s car-buying middle class means luxury and near-luxury foreign makes are a hot commodity.

Jiangling is one of the country’s top automakers, and a lawsuit against that company could sour the Chinese public on JLR’s products. The odds of winning such a legal battle in China seem low, causing automakers to hold their fire when a design clone pops up.

Still, there’s a repercussion for the copycat — Jiangling won’t be able to export the X7 while the case is before the courts.

The JLR case could be a watershed moment in the automotive industry, though it depends if they win in their suit against Jiangling. If the court decides in JLR’s favor, expect to see more lawsuits leveled by automakers with illegitimate Chinese sons.

[Image: Navigator84/ Wikimedia]

Join the conversation
2 of 35 comments
  • Tekdemon Tekdemon on Jun 07, 2016

    Bit of a stretch to claim that Jiangling is one of China's "top automakers" when they wouldn't even be in the top 20 and we're talking about a market where the top companies control the majority of market-share. Most of their sales come from joint venture product and cheapo pickup trucks.

  • Bricoler1946 Bricoler1946 on Jun 08, 2016

    It should be called Passedwind. Hey amigo,build the wall as high as you want, us Mexicans are good at building tunnels.

  • DenverMike When was it ever a mystery? The Fairmont maybe, but only the 4-door "Futura" trim, that was distinctively upscale. The Citation and Volare didn't have competing trims, nor was there a base stripper Maxima at the time, if ever, crank windows, vinyl seats, 2-doors, etc. So it wasn't a "massacre", not even in spirit, just different market segments. It could be that the Maxima was intended to compete with those, but everything coming from Japan at the time had to take it up a notch, if not two.Thanks to the Japanese "voluntary" trade restriction, everything had extra options, if not hard loaded. The restriction limited how many vehicles were shipped, not what they retailed at. So Japanese automakers naturally raised the "price" (or stakes) without raising MSRP. What the dealers charged (gouged) was a different story.Realistically, the Maxima was going up against entry luxury sedans (except Cimarron lol), especially Euro/German, same as the Cressida. It definitely worked in Japanese automaker's favor, not to mention inspiring Lexus, Acura and Infiniti.
  • Ronnie Schreiber Hydrocarbon based fuels have become unreliable? More expensive at the moment but I haven't seen any lines gathering around gas stations lately, have you? I'm old enough to remember actual gasoline shortages in 1973 and 1979 (of course, since then there have been many recoverable oil deposits discovered around the world plus the introduction of fracking). Consumers Power is still supplying me with natural gas. I recently went camping and had no problem buying propane.Texas had grid problems last winter because they replaced fossil fueled power plants with wind and solar, which didn't work in the cold weather. That's the definition of unreliable.I'm an "all of the above" guy when it comes to energy: fossil fuels, hydro, wind (where it makes sense), nuclear (including funding for fusion research), and possibly solar.Environmental activists, it seems to me, have no interest in energy diversity. Based on what's happened in Sri Lanka and the push against agriculture in Europe and Canada, I think it's safe to say that some folks want most of us to live like medieval peasants to save the planet for their own private jets.
  • Car65688392 thankyou for the information
  • Car65688392 Thankyou for your valuable information
  • MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.