To beat the establishment at the establishment’s game, one needs either to employ a high degree of anti-establishmentarianism or prove to be obviously superior than the establishment.
Recognizing that the establishment is entrenched, with six Detroit brand pickup truck nameplates earning better than four out of every five pickup truck sales in America, two pickup trucks launched in 2016 with markedly different approaches.
Honda, quite evidently, does not believe the world’s eighth-largest automaker can endure a head-on collision with the Ford F-150, Ram 1500, Chevrolet Silverado, and GMC Sierra. The Ridgeline is still a unibody pickup with a V6 engine, a 5,000-pound towing capacity, and a trunk under the bed. Put Honda down in the anti-establishment column.
Nissan, however, clearly wants to be part of the establishment. The second-generation Nissan Titan approaches Detroit’s pickups with ostentatious design, a rumbling V8, full-size dimensions, and a new chrome-laden top-trim level. But remember, Nissan can’t merely match the best trucks — the Titan must demonstrate indisputable superiority. Read More >