There’s no denying the strategy behind Hyundai’s Genesis Motors luxury brand is unusual. By its very nature, the contrived launch of a new Korean luxury marque — more than a century after the dawn of America’s favourite luxury brand, Mercedes-Benz — is going to differ in a multitude of ways.
Genesis intends to maximize the possibility for consumers to shop for their cars online, for instance. And Genesis owners won’t need to take cars to dealers for servicing — valets will provide pickup and delivery.
Yet one aspect of a new brand’s U.S. launch is nevertheless set in stone: dealers.
Genesis Motors has 350 dealers inside Hyundai’s U.S. showrooms, Wards Auto reports. Genesis Motors’ general manager Erwin Raphael wants a different number.
A smaller number. Read More >
There is something sincerely wrong with Fiat Chrysler Automobiles’ math, although things are starting to add up for why some of its sales numbers were so inflated.
That, Ford decides to get a little less global at the expense of the small car, Hyundai pays the price for lying, and parts suppliers see doom and gloom on the horizon for the automotive industry… after the break!
Feeling burned by your former suitor? Want to get even with the German who caused you so much trouble and heartache?
Hyundai wants disenfranchised Volkswagen diesel owners to run into the warm arms of their caring South Korean friend and has a tailor-made deal ready to rope them in.
Commence operation “V-Plan.” Read More >
Although the old adage operates with impeccable accuracy where I live, near the 45th parallel, the sign of a red sky in the morning lacks the same meaning closer to the equator where winds are less likely to blow west to east.
Likewise, in vehicular terms, there are signs that hold true in most corners of the industry but fail to prognosticate with perfect consistency across the board.
Apparently, against reasonable expectations and legends painted in the eastern sky, a supremely stiff suspension, weighty steering, and a Golf GTI-like weight-to-power ratio do not automatically result in the issuance of performance car credentials.
Hooked up to a dual-clutch transmission, the 2016 Hyundai Veloster Turbo isn’t all that quick, doesn’t corner with uncommon verve, and isn’t particularly enjoyable to engage on twisty rural roads.
But the Veloster looks the part, and it’s loaded with enough equipment to embarrass many a premium car. Oh, the conundrum. Read More >
If you were thinking a vehicle manufacturer backed by a billionaire with a futuristic hyper-car concept and hundreds of millions of dollars in government tax incentives wouldn’t have problems paying the bills, you would be wrong.
That, Hyundai executives are taking a “voluntary” cut in pay, German prosecutors could be letting Volkswagen’s top brass off the hook, and Honda markets a car you can only drive in California… after the break! Read More >
Duck. And. Cover.
In these politically correct times, where microaggressions and mansplaining — perhaps even manspreading — can ruin a career faster than you can say “culturally appropriated Halloween costume,” Hyundai has done the unthinkable. The automaker conducted a study to find out which gender fares better when it comes to anger behind the wheel, and the fairer sex lost.
Divisive? Perhaps, but the study also reveals the many things that unite us all. Read More >
The only thing missing is an ejection seat.
Panoramic sunroofs are a great way to add upmarket flair to a solidly mid-range vehicle, bringing occupants closer to the outside world and making joyriding antics a breeze. However, drivers would normally prefer some say over when those large glass panels open. They’d also like to keep them attached to the car. Read More >
The 2016 Hyundai Veloster Turbo I’m driving this week is not a great car. Ride quality is abysmal. The dual-clutch transmission chronically delays the actual act of transmitting. Present are a number of negative symptoms with which we associate “sportiness,” but few and far between are the dividends we expect to be paid in exchange for those negative symptoms.
Yet more than five years into its run, the Hyundai Veloster continues to produce healthy volume for Hyundai USA while also providing the market with something it lacks: unique, interesting, “sporty” proposals for the small car buyer who doesn’t want a ho-hum everyday sedan.
Remember when other automakers used to do the same? The Mazda MX-3, Nissan NX, Geo Storm/Isuzu Impulse and Toyota Paseo, for example — cars with humble foundations that reached higher with unique bodywork. We need more of that. Read More >
Hyundai’s plans to diversify the Elantra lineup continues apace, with the automaker dropping teaser images of the next GT hatch and posting a video of a possible N-badged high-performance variant.
Expect more maturity and style from the hatchback Elantra, and, if the automaker is really serious about its N Division, a turbocharged stick-shift funmobile with room for camping equipment. Read More >
If you’re concerned that the red glow in the night sky could be distant wildfires, don’t be alarmed — it might just be a bunch of three-year-old Hyundai Elantras.
After the automaker recalled over one million vehicles three years ago to fix defective brake lights switches, a different model has now developed a brake light affliction. Read More >
If you collected all of the ink spilled over the Hyundai Santa Cruz pickup’s chances of entering production, it would overflow the unibody model’s abbreviated bed.
Hyundai Motor America CEO Dave Zuchowski is making a name for himself as a worthy successor to the frank-talking John Krafcik. Not hiding behind PR caution or fear of tipping off competitors, Zuchowski told Wards Auto that Hyundai is getting ever closer to a decision on the Santa Cruz.
“It’s definitely making progress,” Zuchowski told Wards in an otherwise crossover-centric interview. Introduced as a small pickup truck concept at 2015’s North American International Auto Show in Detroit, the Hyundai Santa Cruz whetted the appetite of a surging non-full-size pickup truck market. The green light the Santa Cruz has been waiting for, however, is not yet shining bright. Not quite yet. Read More >
The National Highway Traffic Safety Administration expanded its investigation into airbags manufactured by ARC Automotive following the July 8 death of a Hyundai driver in Canada.
According to Reuters, an airbag inflator in the vehicle ruptured, fatally injuring the driver. The death is similar to those caused by faulty Takata airbags, and the investigation could add millions of vehicles to an already massive airbag recall list. Read More >
Hyundai’s rear-drive sports coupe is dead.
First reported by the Globe and Mail, the Genesis Coupe’s 2016 model year will be its last in the U.S. and Canada, a company spokesperson confirmed today. A replacement is expected to follow sometime after 2017, but it won’t carry the Hyundai badge. Read More >