The Hyundai Accent has never been a “gotta have it” sort of car. Instead, it’s been a “what’s the cheapest thing you got?” sort of car. The 2011 started at just $9,985 (plus shipping and handling). That’s “started,” as in past tense, because the 2011 is history. The 2012, now arriving at dealers, starts at $12,445 plus $760 for destination. Add an automatic transmission, A/C, the $1,300 Premium Package (fog lights, cruise, remote keyless, Bluetooth, upgraded interior trim, 16” alloy wheels in place of 14” steelies), and floor mats, and you’re looking at a $17,350 sticker. Clearly Hyundai thinks they’ve developed a much more desirable car. Have they?
Category: Hyundai
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Hyundai ReviewsThe Hyundai Motor Company is the world's 5th largest automaker selling mid-sized sedans, coupes and SUVs like the Sonata, Genesis Coupe and the Santa Fe. The Hyundai logo, a slanted, stylized 'H', is said to be symbolic of two people (the company and customer) shaking hands. Hyundai means "modernity" in Korean. |
You’re an old fart. Or at least you think like one. You want a simply designed car that’s easy to see out of, capable of toting a bunch of stuff, solidly constructed, and fun to drive. Meanwhile, cars keep going in the opposite direction, with sci-fi styling, shrunken windows, oversized and overcomplicated instrument panels, cramped rear seats, and marshmallow suspension tuning (e.g. the Honda Civic reviewed a few days ago). But before giving up hope you might want to check out the Hyundai Elantra Touring SE.
Auto makers forget at their own peril that competitors are also working on better cars, and that customer expectations are consequently a moving target. When developing a new car, you can’t just aim to be better than today’s leaders. Case in point: the Hyundai Elantra. The 2007-2010 Elantra was so forgettable that I never remembered to drive one. One look at the new 2011 Elantra, on the other hand, suggests that it will upend the compact sedan status quo the way the Sonata has the midsize segment.

Over a decade on, auto makers are still sorting out what car buyers are looking for in a crossover. In what ways should a crossover be more like a car, and in what others should it more resemble an SUV? Two rows, or three? Older members of the class are like time capsules, capturing what manufacturers were thinking at that point in time. And so we have the Hyundai Santa Fe, refreshed for 2010 but last totally redesigned for the 2007 model year.
Though an upcoming 429-horsepower 5.0-liter V8 might suggest otherwise, Hyundai intends to lead the industry in fuel economy. As recently as 2005 this would have seemed a pipe dream. That year’s Hyundai Sonata automatic managed fuel economy ratings of only 19/27 MPG from the EPA (2008+ system), well below the 21/31 achieved by the Honda Accord and Toyota Camry. The 2011 Sonata does far better: 22/35. But the glory, of course, goes to hybrids, and so the Sonata will soon be available in hybrid form. The projected EPA numbers: 36/40. Is Toyota’s hybrid leadership in danger?

Review any car priced between $18,000 and $28,000 lately, and someone’s bound to comment, “I’d much rather have a $20,000 Hyundai Sonata.” This hasn’t just been talk. Sales of the 2011 Sonata have exceeded Hyundai’s most fanciful expectations, leaving the car in short supply. Now, to add fuel to the fire, you can get the Sonata with a turbo. Should you? Well, it depends.
Hyundai seems fearless. Its venture above $30,000 with the Genesis wasn’t a rousing success, yet two short years later they’re doubling down with a $65,000 flagship. But there is one car they dare not offer here, from the opposite end of the line: the diminutive i10. So, what are we missing?
Just two years ago the $40,000 Genesis was an audacious step upmarket for Hyundai. Tepid sales of the semi-premium line suggest that the market still isn’t quite ready for an expensive car from Korea. And yet, for 2011, the company is attempting an even larger leap with the $58,900 Equus ($65,400 in Ultimate trim). This is territory into which even storied manufacturers like Cadillac and Lincoln fear to tread (with cars at least). Does Hyundai’s large premium sedan come close enough to established competitors, while undercutting them enough in price, that potential buyers will overlook the badge? Or is it a step too far too soon destined to sell in very small numbers?
You could look at the accident one of two ways. The first way to look at it was that the backhoe was at fault. It backed out halfway across the northbound exit ramp to Bethel Road from Ohio SR-315, forcing my brother to take too rapid of an avoidance maneuver, spin his pristine Porsche 944, and hit a streetlight, causing said streetlight to fall into the freeway traffic.
The second way to look at it — and, in fairness, I must note that this view was the one espoused by the Columbus Police — was that my brother, Mark, had been traveling at perhaps one hundred miles per hour (“More like one twenty,” he sniffed to me in the aftermath) and that therefore the backhoe operator could have had no reasonable expectation that the red Porsche+Audi would arrive well before he could move back off the road.
Either way, it was time for the punishment car.
Chatting with frequent flyers provides a unique context to mainstream vehicles, especially with recent changes at the rental car counter. That’s because the 2011 Hyundai Sonata arrived and she’s all that with a bucket of awesome. Renting one is like an extra $50 Per Diem, or a “suite” upgrade at the Hilton. After spotting a Sonata SE on the showroom floor, I’m wondering if the same applies for retail buyers with a need for road holding and toddler hauling. Because the Sonata is certainly a nice car.



































































































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