By on December 3, 2018

Hyundai Grille Emblem Detroit Auto Show, Image: © 2017 Sajeev Mehta/The Truth About Cars 2017

Reservation holders of a base-model Tesla Model 3 aren’t the only consumers who’ve grown tired of waiting. Aficionados of the Hyundai brand have been champing at the bit for a Korean pickup ever since the delightful Santa Cruz concept debuted at the 2015 Detroit Auto Show, only to see their dreams of ownership placed in a hazy limbo.

In October, Hyundai Motor Company CEO Wonhee Lee suggested the model still isn’t greenlit, despite earlier assertions to the contrary, with R&D still in the initial phases. With the brand’s U.S. comeback still an uncertain thing, top brass were on the fence about the model’s ability to carve out its own compact niche in the burgeoning downsized truck market. Now, we hear it’s totally a sure thing.

Oh, and there could be a Kia pickup, too. (Read More…)

By on October 29, 2018

2015 Hyundai Santa Cruz Crossover Truck Concept - Image: Hyundai

The timeline of Hyundai’s long-anticipated pickup calls to mind Lt. Frank Drebin’s description of lovemaking: “It’s a painstaking and arduous task that seems to go on and on forever, and just when you think things are going your way, nothing happens.”

While a production version of Hyundai’s 2015 Santa Cruz concept once seemed like a sure thing, the would-be model still doesn’t have the backing of Hyundai brass, meaning it won’t trundle down an assembly line for at least two years. If it does receive the green light, however, Hyundai’s sticking with its plan to create its own niche in an increasingly crowded small pickup market. (Read More…)

By on April 20, 2018

Hyundai santa cruz concept

Remember that Santa Cruz Concept pickup that miraculously appeared at the 2015 North American International Auto Show? Well, according to Hyundai, it’s still earmarked for future production, but the brand has really dragged its feet on its development.

Despite a warm welcome from the automotive media, the Santa Cruz hit a major speed bump when former CEO Dave Zuchowski left Hyundai Motor America. At the time, Zuchowski was pushing hard for more SUVs and especially the pickup truck, but sliding domestic deliveries forced home office to oust him from his position. Tragically, Hyundai’s preponderance of cars is probably the largest factor contributing to lackluster U.S. sales — something Dave seemed to understand.

Hyundai continued its pursuit of SUVs and crossovers without him, but the pickup was lost in the mix. Originally planned for a 2018 release, development of the Santa Cruz stagnated. Now, the automaker says it intends to get things back on track.  (Read More…)

By on September 22, 2017

2017 Hyundai H100 Korea pickup - Image: Hyundai“We’ve been talking about it for a number of years now,” Hyundai Australia’s chief operating officer, Scott Grant, said at the Genesis G70 global reveal.

No, he’s not talking about the G70, or any Genesis for that matter. He’s not talking about the H-100 pictured above. He’s not talking about the Tucson-based Hyundai Santa Cruz that finally seems destined for production after years of back-and-forth indecision.

Hyundai is now considering a true pickup truck. “We’re confident of having something on the other side of 2020,” Grant says.

Hyundai’s coming for your pickup truck market share, Nissan. (Read More…)

By on August 22, 2017

Hyundai santa cruz concept

Hyundai intends to launch a small pickup truck in the United States as part of its plan to catch up with the industry’s shift away from sedans. Up until now, that strategy has involved cramming as many SUVs onto the market as possible. But Hyundai brand sales are still dragging behind 2016’s monthly averages in the U.S., with end-of-year estimates falling short of company goals.

The solution is to keep pushing the Tucson, start deliveries on the Kona mini SUV before 2018, and begin development of a pickup truck based on the Santa Cruz concept from 2015 (seen above). Hyundai is also rumored to be planning on adding three additional sport utility vehicles or crossovers to its North American lineup by 2020 — helping it shore up waning sedan and hatchback sales. (Read More…)

By on January 17, 2017

2015 Hyundai Santa Cruz Concept - Image: Hyundai

Two years have passed since Hyundai dropped the Santa Cruz Crossover Truck Concept at 2015’s North American International Auto Show.

A small, stylish, affordable, diesel-powered trucklet? Give’er the green light, the internet says.

Hyundai has consistently supplied plenty of information in the 24 months since the truck’s debut to stoke Santa Cruz-oriented hype. “There is a very high probability we get the approval of the truck soon,” now-departed Hyundai USA boss Dave Zuchowski said 20 months ago.

Soon? Clearly not.

Acknowledging Hyundai is “working as hard as we can to make it happen,” Hyundai’s vice president of corporate and product planning, Mike O’Brien, told Car And Driver that Hyundai is still not entirely certain the Santa Cruz is bound for production. (Read More…)

By on August 20, 2016

2015 Hyundai Santa Cruz Concept

If you collected all of the ink spilled over the Hyundai Santa Cruz pickup’s chances of entering production, it would overflow the unibody model’s abbreviated bed.

Well, Hyundai just put a year and a half’s worth of rumors to rest, confirming to Motor Trend that the car-based pickup is definitely a go, and will appear in 2018 as a 2019 model. (Read More…)

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