Among the first to come to Brazil when the market was opened up again in the 1990s – after a hiatus of almost 50 years when this country closed itself off to the world – Renault has seemingly reached a limit in Brazil. Its market participation has hovered around 6 percent for years. Now, hungry for more, the French company is showing its new plans that will deeply affect their operations in Latin America at large and shake up their manufacturing base in South America, most especially Mercosur (namely Brazil and Argentina).
After months of deliberation, Europe’s Car of the Year panel has narrowed down the field of 31 to seven finalists.
With as many plentiful lineups as the eye can see, consumers are beginning to feel overwhelmed, as are the manufacturers who are coming to realize that too many choices are just as bad as offering too few.
In the 1930s, Chrysler experimented with aerodynamics to deliver a product that could slip through the wind better than the vehicles of the day, bestowing upon the public the Airflow. Alas, not too many people were ready for the future, leaving the concept a commercial failure.
Today, Citroën is giving the name and concept a second try, with fuel economy and the environment in mind.
Managing director of PSA Peugeot-Citroën’s Citroën UK & Ireland Linda Jackson will now have oversight over the entire Citroën brand as its first-ever female CEO.
Unveiled at a special event in Paris last week, Citroën’s DS 5LS is the French automaker’s first premium variant of the DS sub-brand. Don’t expect to park this one at the Louvre, however; the DS 5LS is destined solely for the Chinese market.
I hate France. I hate it with a vengeance. Anyone who has ever had the misfortune of landing at Charles De Gaulle Airport will understand what I mean. So when a colleague from “Die Welt” (“The World”, a major German newspaper) returned from his drive of the Citroen DS5 and excitedly exclaimed “This is the best French car in 20 years!”, we haters just laughed. He might as well have returned covered in pustules, exclaiming “This is my best syphilis infection in 20 years!” I also hate hybrids. This too is easily comprehensible by anyone who has a look at the smug ignoramuses driving these ugly gravity lenses. And I hate diesel. It is the fuel of lorries and Satan.
The Toyota Aygo, which is the (in-all-but-styling) identical twin of the Citroen C1, is a fine little car, and when I tested it in 2007, I found most everything about it likeable. Packaging, finish, styling, handling, pleasure of driving: the Aygo/C1 turned out to be a thoroughly modern and enjoyable car for a bare-bones price. Only the ride struck me as a bit harsh. I certainly didn’t complain about the revvy, pleasant-sounding and parsimonious engine either, so you might be surprised to hear that I like the electrified version of the C1 just as well. Or, with qualifications, even more. What the heck do I mean? Please bear with me, and I’ll tell you.
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I could feel it getting closer. I heard the flat sixes at WOT nearby. I caught a glimpse of a lime-green race car flying by us. Martin and I were minutes from the one place I’d always wanted to go. I’d seen it countless times on Top Gear. I’d played it countless times on Xbox. And here I was, in Eifel, meeting up with Capt. Mike and Martin Schwoerer, about to turn videogame dreams into reality. To put it succinctly, there was no way the real-life Nurburgring could live up to my expectations. But it did.