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The Cadillac ELR flopped. Not because there wasn’t any for you to buy, but because there weren’t any buyers. This is what we knew back in April, and again back in May.
July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before.
Now get this: August sales increased yet again. (There are no year-over-year figures available yet, as the ELR only arrived in December 2013.) 196 Cadillac ELRs were sold in the United States in August 2014, more than the total number of ELRs sold in December, January, February, and March combined.
196 sounds like a lot, right? Well, it sounds like a lot if we’re comparing ELR volume to the sales totals achieved by the Chevrolet SS. Read More >
During a month in which the Toyota Camry took a rare break from leading America’s passenger car sales results, the Toyota RAV4 soared to the top of the SUV/crossover leaderboard.
RAV4 sales hit record levels in July 2014, when 26,779 were sold, enough to make the RAV4 America’s second-ranked utility vehicle.
That record was smashed one month later, however, as Toyota reported 35,614 RAV4 sales in August 2014, enough to finish the month 1535 sales ahead of the Honda CR-V, which declined 2%, and 6618 sales ahead of the Ford Escape.
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Honda sold more Accords in the United States in August 2014 than at any other point in the model’s rather illustrious history, securing a place as the top-selling passenger car in America last month.
Year-to-date, the Toyota Camry leads the Accord by 35,045 units heading into September. For the Accord to overtake the Camry, the Accord’s margin of victory in each of the remaining four months on the calendar would have to be even stronger than it was in August, the first time since February that the Camry wasn’t America’s top-selling car. Read More >
As U.S. auto sales grew 5.5% to more than 1.58 million in August 2014, GM’s market share fell from 18.4% in August 2013 to 17.2% last month. Ford Motor Company’s share fell by seven-tenths of a percentage point, year-over-year. American Honda’s share of the total sales pie fell from 11.1% to 10.5% even as the Accord became America’s best-selling car with more than 50,000 sales.
Toyota’s share improved slightly to 15.5%, while the Chrysler Group/FCA shot up from 11% in August 2013 to 12.5% in August 2014. Nissan USA’s market share grew by one half of a percentage point.
Compared with July 2014, GM, FoMoCo, and Hyundai-Kia, all lost significant portions. Toyota USA moved up from 15%, American Honda jumped a full percentage point, and the Chrysler Group climbed from 11.7%.
Jack Baruth has a very thoughtful post on selling his green stick, apparently an Audi. (See No Fixed Above: Stick it to ‘em.) Here I delve into his logic as a devil’s advocate.
A key observation throughout his post is that most (newish) used cars move through dealerships, and for many there is an auction through a Mannheim or Adesa in between the trade-in and the used car lot. The same is true in Japan: the graphic above is of a car auction in Osaka, though on-site buyers sit at computers with a huge display of the two virtual “lanes” with no audible action. (For more see my post on a June 2014 visit at Auto Auctions, Japanese Style.)
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Forecasts didn’t call for rain on August 2014’s auto sales parade, but there was definitely a general feeling of overcast heading into Wednesday as automakers prepared to release their monthly and year-to-date sales results.
The rate of growth in the U.S. auto industry since the recession ended has been striking, but the chances of that growth lasting forever – particularly when a month like August is compared with a very strong month like August 2013 – seemed slim.
Yet auto sales increased by 5.5% to more than 1.58 million in August 2014, an improvement of more than 80,000 units. Read More >
In an auto market which somewhat unexpectedly grew 5.5% in August 2014, sales of full-size pickup trucks jumped 8.8%. This increase occurred in spite of 3006 fewer sales from the segment’s best-selling vehicle line, Ford’s F-Series, which is fading slightly as ordering for the new 2015 F-150 begins.
Ram’s truck range was up 33% to more than 40,000 units, the second time in six months that the Chrysler Group/FCA has sold more than 40,000 Ram pickups in a single month. Not since 2003 have this many Ram trucks been sold during the month of August. Year-over-year, Ram’s share of the full-size truck segment grew by more than four percentage points. Read More >
Against less lofty expectations, the U.S. auto industry generated more than 1.58 million new vehicle sales in August 2014, a 5.4% improvement compared with the same period last year. The biggest gains came from Nissan and FCA/Chrysler Group, which jointly raised their August sales total from 286,050 to 332,767 units. Jeep and Ram were the only two brands to top 30% in terms of year-over-year growth. Read More >
Just like the player character after dying several times in the “Dark Souls” series, Japan may find itself hollowing out as a result of the country’s declining auto market.
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From the Twitter account of Bob Flavin comes this map of Europe, overlayed with each country’s best-selling auto brand.
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