It was early 2014 when an Albertan car salesman drew my attention to a claim he noticed in commercials and promotional material from Fiat Chrysler Automobiles Canada. The Dodge Journey, they said, was Canada’s No. 1 selling crossover.
It wasn’t. But at the time, FCA was using some hilariously inappropriate segmentation from R.L. Polk Canada, Inc. to support the claim.
FCA Canada’s more recent Journey-related claim uses altered language to make a similar-sounding statement. FCA calls the Journey, “Canada’s favourite crossover.”
The Dodge Journey is not Canada’s favourite crossover. The Dodge Journey never was Canada’s favourite crossover. Based on current trend lines, the Dodge Journey does not stand a chance of soon becoming Canada’s favourite crossover. Read More >