Category: Sales

By on December 27, 2016

Mercedes-AMG CLA 45

How many small sedans from one manufacturer can the market handle?

That’s the question being asked in the wake of a report that claims Mercedes-Benz has a new small sedan planned for both overseas and North American markets. According to Autocar, the German automaker will soon debut an A-Class sedan to fill the narrow gap between the CLA and C-Class.

Low-end Mercedes buyers are about to be spoiled for choice. Read More >

By on December 22, 2016

Truro Nissan storefront

There are certain inescapable truths in this world: bacon is delicious, man buns should be outlawed, and car dealerships endure a reputation of being a refuge for the ethically bankrupt.

I — like many others around here — am no stranger to witnessing the unscrupulous debauchery occurring on some showroom floors. However, there are exceptions to every rule, and a fledgling dealer in small-market rural Canada puts the lie to the claim that backwards thinking is a trait of all car dealerships. There are bright spots out there, as proven by the team at Truro Nissan.

Read More >

By on December 21, 2016

Dave Zuckowski, Hyundai

There’s room at the top at Hyundai Motor America after the sudden firing of CEO David Zuchowski, insider sources claim.

According to Automotive News, Zuchowski, who joined the company as sales chief in 2007 before taking the top job two years ago, didn’t achieve internal sales targets. As such, he’s reportedly out the door, replaced by an interim leader.

It might be hard finding someone to replicate Hyundai’s sizzling post-recession sales performance. Read More >

By on December 20, 2016

Ford King Ranch

America loves its trucks, perhaps to an unhealthy degree.

Domestic automakers aren’t complaining, as pickups are among the most profitable vehicles the companies can produce. Compared to cars, trucks are typically easier to manufacture, but fetch a higher price. Tack on costly options and the expensive trim levels the market seems to adore, and you’ve practically printing your own money.

Still, you might be surprised by the percentage of buyers springing for top-end variants of vehicles once loved only by construction companies, public works departments and landscapers. Read More >

By on December 20, 2016

2016 BMW X1 and 340i - Image: BMW USA

BMW continues to spend industry-leading levels of money to lure luxury car buyers in the United States. Yet November was the twelfth consecutive month in which sales at the BMW Group declined, year-over-year, in the U.S..

Through the first 11 months of 2016, sales at BMW are down 10 percent compared with the same period in 2015; Mini volume is off 11 percent.

According to TrueCar, however, no automaker is spending more in incentives, on a per vehicle basis, than BMW of North America. November 2016 incentives at the BMW Group jumped 25 percent compared with November 2015 yet sales fell 16 percent.

How much cash on the hood do American luxury car buyers want? Read More >

By on December 19, 2016

Camaro Cash On Hood

(Update: This story has been updated to reflect new information.)

Not since the dark days of the recession has General Motors had so many vehicles clogging its inventory.

Bursting at the seams with unsold cars (but not trucks or SUVs), the automaker will temporarily turn out the lights at five assembly plants and kill off three shifts in order to bring things back into balance. For thousands of workers, that means the kind of extended Christmas holiday you don’t want. Read More >

By on December 19, 2016

2016 Veloster Turbo, Image: Hyundai

In terms of unpleasantness, buying a new vehicle often ranks up there with visiting a passive-aggressive dentist, or perhaps meeting with your child’s teacher to discuss his or her “performance.”

Overzealous salespeople who stereotype customers, high-pressure them into buying the vehicle and package the seller wants, and generally lack knowledge about their own product likely sour more people on a brand than recalls and scandals. If only there was an easy way to avoid turning customers away while boosting sales.

It turns out, the solution could be very simple. Read More >

By on December 16, 2016

2016 Ford F-150 Limited

All that leg-stretching, snot-nosed kid-hauling, hockey equipment-carrying, ATV-lugging space that new vehicle buyers so desperately crave comes at a premium.

Thanks to this insatiable thirst for crossovers, SUVs, and pickups, the average new vehicle transaction price jumped to a new record in 2016. Good news for manufacturers, but also for those selling their old ride. Read More >

By on December 15, 2016

2016 Ford Fiesta green 3-door - Image: Ford UKThe Ford Fiesta is the most popular car at TTAC.

We don’t mean to say that TTAC’s audience researches the Ford Fiesta more often than any other vehicle. Nor are we suggesting that the Ford Fiesta is the consensus favourite among TTAC’s vast contributor network. Rather, there are a total of three Fiestas spread across TTAC driveways: the managing editor’s 1.0-liter EcoBoost, an ST at the home of our advice columnist, and another ST in the family of TTAC’s editor-at-large.

That’s an impressive level of marketplace penetration for a car that generates just 0.3 percent of the U.S. auto industry’s new vehicle sales volume. Yet across the pond, the very same car owns an industry-wide 4.5 percent of the overall new vehicle market.

2016 will be the eighth consecutive year in which the Ford Fiesta claims the title of the United Kingdom’s best-selling vehicle. Not only is the consistency remarkable, so too is the authority with which the Fiesta scores its victories. Read More >

By on December 14, 2016

2017 Mazda 3 5-Door red - Image: Mazda

“It’s the one to have,” we said of the 2017 Mazda 3 on the last day of November, “but not the one you’ll buy.”

Pat TTAC on the back for such an accurate forecast, as the very next day, Mazda revealed that Americans acquired fewer Mazda 3s in November 2016 than at any point since January 2014, a 34-month low.

With the worst U.S. sales results in nearly three years, Mazda USA’s most popular car is now on track to potentially see annual volume fall to a decade low in 2016.

There’s nothing new about the American car buyer’s prerogative to avoid critical advice when it comes to Mazda’s compact sedan. The degree to which the Mazda-supporting suggestion is ignored, however, is, increasingly apparent. Read More >

By on December 12, 2016

2017 Nissan Titan red - Image: Nissan USA

America’s pickup truck market exploded with significant year-over-year growth in November 2016. After the U.S. auto industry reported three consecutive months of decline through the end of October, auto sales jumped 4 percent in November, year-over-year.

Pickup trucks were responsible for half of the industry’s growth last month.

All 11 truck nameplates on offer in the United States — from the Chevrolet Silverado that posted a modest 0.6-percent uptick to the Honda Ridgeline that shot up 115,367 percent — got in on the action.

Even the Nissan Titan.

Read More >

By on December 8, 2016

2017 Lincoln Continental - Image: Ford

There remains a select group of American car buyers who are actually buyers of cars. In fact, there are still American car buyers who want American cars. Indeed, there are still a number of American car buyers who want American luxury cars.

As an example, consider the all-new Lincoln Continental.

It’s not a hot seller — at least not in the conventional sense of the word. The new Lincoln Continental isn’t topping the sales charts. Indeed, given the fact, in November, the Continental was America’s 17th-best-selling premium brand car, it may not even be a warm seller.

But there are a couple of indicators that suggest the 2017 Lincoln Continental is over-performing; that it’s exceeding Ford Motor Company’s expectations. That’s not bad news for America’s remaining handful of American luxury car aficionados, especially with the measure of success being enjoyed by a cross-town Continental rival. Read More >

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