Pickuptrucks.com’s Mike Levine snapped this shot of Honda’s NAIAS booth, indicating that the Motor Company might not be quite as proud of its unibody truck as it once was. Ridgeline sold 16,464 units last year, less than half of its 2008 volume. Honda’s Alabama plant, where the Ridgeline is assembled alongside the Pilot, saw its output drop 35 percent in 2009. Having tried the unibody option that so many formerly truck-dependent firms now see as an alternative to body-on-frame offerings, it seems doubtful that Honda would recommend it to any of them. When it comes to the truck market, there are no easy answers.

Daimler’s Dieter Zetsche arrived at NAIAS with his left arm in a sling. What happened? Too much arm wrestling with unions or suppliers? Nah, that would be the right arm. Turns out, Dr. Z was injured by a woman. On the ski slopes in Austria, a female snowboarder had crashed into Zetsche. Left shoulder fractured. Dr. Z wore a helmet, which avoided more serious damage.

Germany’s BILD Zeitung reports that doctors at the Austrian hospital prescribed at least 6 weeks of strict convalescence. Says BILD: “Daimler’s boss ignored them. He popped some pain killers, flew to Detroit with shoulder and arm bandaged. Courageously, he presented the new Mercedes products.”

So they say, if you want to be a successful car manufacturer, you must have steel in your DNA, gasoline in your blood, a history reaching back generations, and an annual output of at least 5m to stay profitable. And even then it’s not a slam dunk, as we are painfully aware.

Wang Chuanfu proves them all wrong. (Read More…)

It had to happen eventually: Bob Lutz, the father of the Volt, admits his last but not least automotive child is not going to reliably meet his lofty expectations. ABC reports that in an interview at the NIAS,  Lutz let the air out of the Volt’s 40 mile EV range that has been predicted to be as reliable as the sun rising on a new day, and perpetuated by GM even more religiously than the 230 mpg claim: Sounding as if he had just read our recent post on EV range, ABC quotes Mr. Volt: (Read More…)

Ok, it’s not exactly a new phenomena: car company shows a low and slick concept, and the final product looks like an obese baby seal. We took GM to task with its Volt bait-and-switch routine. And now we take on Honda, although probably not quite so ferociously; given that the gap between the CR-Z concept and production version is a tad bit narrower than the Volt Grand (Lie) Canyon. But the Volt was always intended to be a four-seater; not the CR-Z. Therein lies the Honda lie: it’s ok to just chop off the back of a sedan and call it…not good. (Read More…)

Is the Toyota FT-CH the first car deliberately designed to be a troll? It combines all the trigger elements that have kept servers warm since teh interwebs tubes were first hooked up: French, Low-CO, anti-Global Warming, Hybrid, Prius, Toyota, and Questionable Styling. Did I miss something? (Read More…)

One might quite reasonably have expected a smaller, lighter two-passenger variant of the Insight to achieve higher EPA numbers than its bigger brother. Say, like it did in 1989, when the CRX HF pulled a 41/50, compared to the ‘89 Civic sedan’s 27/33. But reasonable expectations have been dashed by Honda more often than not lately, as in the Insight’s various shortcomings. But a 31/37/33 mpg combined rating for the new 2011 CRX manual, when the Insight is rated at a 41 combined? Does Honda have a death wish? That highway mileage is the same as the Chevy Cobalt XF, which doesn’t need any stinking battery and seats four. And even the combined mileage is only three mpg better. What gives? (Read More…)

Chrysler have seen the Detroit Auto Show as a venue for excessively extroverted stunts. Previous years saw a Jeep dropping from the ceiling, leaping minivans and cowboys herding cattle outside the exhibit hall. Top Chrysler executives even traditionally poured drinks for visitors at its Firehouse bar. But with the economy coming of recession and Chrysler coming out a Chapter 11 reorganisation, CEO Sergio Marchionne feels that the extravagance needs to be severely curtailed, and according to Asiaone.com, he has put an embargo on press events. “We wanted to be respectful of everyone’s time. Mr. Marchionne is a very practical guy,” Chrysler spokesman Rick Deneau told AFP. “We didn’t have anything to show.” Well, besides a Lancia rebadged as a Chrysler, but who wants to draw a lot of attention to that?

Scanning the autoblogosphere, I did a figurative double-take on Autoblog’s headline: 2010 Detroit Auto Show main floor is full, recession officially OVER. Since when does Autoblog do irony? Since never, apparently. Here’s the genesis . . .  After a disastrous 2009, where major manufacturers pulled out of the North American International Auto Show (NAIAS) like a recently divorced billionaire riding bareback, the event’s organizers are fighting for their employer’s survival. Like any marketeer steeped in the ways of Motown, they’re going on all-out with their primary weapon: lies. I mean, baseless hype. Kool-Aid anyone? First to drink: the Detroit Free Press. “‘Every space on the main floor is full,’ a marked departure from the gaps that dotted Cobo’s display space this year because of the disappearance of brands including Nissan, Infiniti, Mitsubishi and Suzuki, show chairman Doug Fox said in an interview at the Frankfurt auto show. Fox declined to name any brands that could return because negotiations are ongoing. One leading possibility might be Porsche. The German sports car specialist abandoned the NAIAS for the Los Angeles auto show a few years ago but has been disappointed that its events in L.A. generate less global news media coverage than it received from Detroit.” That doesn’t sound smell like victory in the morning to me. A full main floor—at what price? How many carmakers? In fact, I smell something else. Not Autoblog though.

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