By on January 9, 2017

Mark Stevenson's Former 1995 Ford Bronco, Image: © 2011 Mark Stevenson/The Truth About Cars

We knew it would happen, but now it’s official.

Ford, in two very short paragraphs bookended by more spilled corporate ink over mobility and futurethink, has given me a reason to save my nickels and dimes for 2020.

The Bronco, like the Terminator, will be back.

(Oh, and the Ranger is coming back too.)

According to a release from Ford, the Dearborn automaker will bring a brand-new Ranger to market in North America in 2019, followed by the Bronco in 2020. The SUV’s rebirth, while born in Ford’s Michigan Assembly Plant in Wayne, Michigan, could be a global affair, depending on how you read Ford’s release:

Ranger and Bronco Return
Ford is bringing back the Ranger midsize pickup truck to its North American vehicle lineup in 2019 and Bronco midsize SUV to its global vehicle portfolio in 2020. Both vehicles will be manufactured at Ford’s Michigan Assembly Plant in Wayne, Michigan.

“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”

Beyond the statement above, we’re still no closer to knowing anything about the Bronco beyond its Ranger bones and its intention to take on the venerable Wrangler. Will it be two- and four-door? Will it look the same as a Ranger ahead of the A-pillar? Could Ford stick a diesel in it to give off-roaders some extra torque? It’s all up in the air — or not, if Ford decides not to make the new Bronco a convertible this time around.

All I can say is this: Ford, if build it right, my checkbook will be ready in 2020.

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52 Comments on “NAIAS 2017: Ford Makes Me Giddy With Just Two Short Paragraphs, Confirms Bronco and Ranger...”


  • avatar
    Corey Lewis

    Was there a monochrome appearance package available at some point for the Bronco?

    Someone explain!

    • 0 avatar
      Adam Tonge

      There was. The Nite is actually a monochrome appearance package with the decals. There was another package available on the XLT starting in 1993.

      • 0 avatar
        Corey Lewis

        I knew about the Nite of course, this one must have been called a Brite?

      • 0 avatar
        dukeisduke

        But the Nite package was on the F-150 (the predecessor to the Lightning). I’ve never heard of one on the Bronco. But I have seen a couple of Broncos wearing body colored bumpers over the years.

        That Bronco is wearing the forged Alcoa alloy wheels, the same ones that came on my ’95 F-150.

        • 0 avatar
          Adam Tonge

          There was a Nite Bronco for 91/92.

          Behold the glory:

          http://oppositelock.kinja.com/this-bronco-nite-time-warped-from-1992-into-hasidic-bro-450955251

          If the new Bronco doesn’t look like a Thai-Brazilian fusion $hitsandwich, I will buy a black one and make it a Nite.

          • 0 avatar
            Drzhivago138

            I’m holding out for a two-tone treatment a la the 1985 Eddie Bauer:

            https://s-media-cache-ak0.pinimg.com/originals/2a/56/bd/2a56bdd9776002a70469c1899983ad1c.jpg

            And check out that interior!

            https://static.cargurus.com/images/site/2014/07/21/13/56/1985_ford_bronco_xlt_4wd-pic-5435260214443666832-640×480.jpeg

            *insert Homer Simpson drooling sound here*

          • 0 avatar
            Adam Tonge

            That is the stuff right there. Maybe they’ll do a King Ranch Edition with some extra brown.

          • 0 avatar
            dukeisduke

            The lower color on the Eddie Bauer editions was called “Putty”, by the way. When I bought my ’95 (XLT SuperCab), I really wanted an Eddie Bauer, but they weren’t easy to find. There really wasn’t a whole lot to it, besides the paint, the emblems, the fiberglass cab steps, and the Power Stroke front bumper (I added one to mine, making it look like a ’96). I still see a burgundy Eddie Bauer regular cab occasionally, driving around town.

          • 0 avatar
            NoGoYo

            I saw a “jellybean” F150 once in Eddie Bauer colors but it was just a XLT. Kinda weird…

  • avatar
    zoomzoomfan

    I’m still suspicious that the Bronco is just going to be a thinly reworked version of the Ford Everest, which is currently on sale in Australia.

    http://edge.alluremedia.com.au/m/g/2016/05/titanium-exterior.jpg

  • avatar
    APaGttH

    Makes sense Ford is entering the midsize pickup truck market. GMs resurgence has lifted the momentum for all comers in this space, and a rising tide lifts all boats.

    Be very interesting to see what the Ranger is like when it arrives.

    • 0 avatar
      JMII

      Agreed. Hope to see a small diesel offering as well. Before my V8 Dodge Dakota I had a Ranger Splash (extended cab, step side, short bed, 4.0l V6, 2WD auto). I really liked that truck except its lack of grunt. I think they geared it for quicker acceleration thus it ran out of steam in top gear and suffered from constantly gear hunting while towing. Keep in mind this was in ruler flat Florida! Given this was the same engine in the Explorer I never understood how people survived towing with that heavier vehicle.

    • 0 avatar
      phreshone

      It makes sense to return as the Section 187 Deduction [Hummer Loophole] no longer provides the massive incentive to purchase a pick-up/SUV with a GVWR over 6000lbs

  • avatar
    gtemnykh

    I’m super excited for another legitimate BOF midsize SUV entrant, someone’s gotta keep a fire to the 4Runner’s toes! Curious to see what sort of interior space it will have. The last BOF Pathfinder is surprisingly tight width wise and poor second row legroom, significantly worse than the 5th gen 4Runner. Chevyrolet’s gonna be left out in the cold with its sad-sack CUV-ized Blazer.

    Also curious to see what sort of powertrain it will get. 3.3L NA, 2.7L EB, 3.0L Diesel?

    • 0 avatar
      Drzhivago138

      I could see Chevy maaaaaaybe bringing the TrailBlazer (aka Colorado 7) over from the global market to have an Everest competitor. But it’s a long shot, particularly if the Colorado ZR2 does well.

      • 0 avatar
        RobertRyan

        @Drzhivago138
        Everest is bigger than the Colorado 7

        • 0 avatar
          Adam Tonge

          They are relatively the same size. I went to both Holden’s and Ford’s sites and they are within a few centimeters of each other in height, length, width, and wheelbase. The Everest is longer by 1.5 CM. That is a little over half an inch in Freedom Units.

          • 0 avatar
            RobertRyan

            @Adam Tonge
            The Everest is heavier and on the road looks bigger.

          • 0 avatar
            RobertRyan

            @Adam Tonge
            Amended post. Everest looks bigger on the road and has a substantial
            1000lb heavier kerb weight Or even heavier if taking the lighter 1758kg Colorado against the 2400kg Everest

          • 0 avatar
            Adam Tonge

            Everest diesel curb weight: 2300 kg
            Colorado 7 diesel curb weight: 2270 kg

            So a large child weight difference

  • avatar
    DearS

    I think this thing is pointless and is going to flop.

  • avatar
    dukeisduke

    “’We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,’ said Joe Hinrichs, Ford’s president of The Americas. ‘Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.’”

    The usual ridiculous marketing-speak.

    • 0 avatar
      Adam Tonge

      It was a bad press conference. They rented out the Joe for that paragraph and 30 minutes of dumb talk about battery powered taxis that run on the sweet smelling farts of Silicon Valley.

  • avatar
    RobertRyan

    @Adam Tonge
    One way to describe the old Bronco. ” Bronco will be a no compromise 4×4 Utility for thrill seekers ” Not the words they like hearing in Australia, but will have a niche in NA.
    Ford Bronco here, did not last very long.

  • avatar
    deanst

    is there really any doubt it will have 4 doors?

  • avatar
    EBFlex

    Just because Ford is calling their next generic SUV appliance “Bronco” does not mean it’s back.

    If it has 4 doors, it’s not a Bronco. If it doesn’t have a proper V8, it’s not a Bronco. More than likely Ford will make it very soft like the Explorer essentially making it a minivan without the convenience.

    • 0 avatar
      gtemnykh

      You literally just described an Explorer… why would they make another? I think its entirely believable that Ford already has a full deck of crossovers, and they see the Wrangler Unlimited selling like hotcakes (4Runner sales crested 100k last year as well IIRC), they see midsize trucks selling well, and they want a piece of the pie.

  • avatar
    Maxb49

    Will there be an OJ Simpson edition? Or at least an admission that OJ Simpson singlehandedly caused the name to be changed from “Bronco” to “Expedition”/

    • 0 avatar
      Drzhivago138

      Was it singlehanded, though? Ford had already used the Expedition name on a 1992 concept vehicle, the F-150 Eddie Bauer Expedition.

      http://s.hswstatic.com/gif/1990-1999-ford-trucks-21.jpg

      (Unfortunately, there seems to be no other information about this concept vehicle anywhere on the ‘Net.)

  • avatar
    HotPotato

    Paging Al Cowlings. Mister Alan Cowlings. Your car is ready.

  • avatar
    skor

    Will the new Bronco be closer to the chopped F-150 of OJ infamy, or the Jeep-like Bronco of the 60s?

    • 0 avatar
      Adam Tonge

      Technically it’ll be a Bronco II since it shares stuff with the Ranger. That being said, it’s supposed to be a Wrangler competitor. We’ll have to wait and see how far Ford goes with that though.

  • avatar
    jcisne

    Could this be the new Bronco? The Everest is based on the current Ranger.
    https://www.ford.com.au/suv/everest/


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