There are currently over one thousand 2014 through 2016 model year Cayenne TDIs in the United States that Porsche cannot sell, all thanks to VW Group’s ongoing emissions fiasco. You might be wondering what Porsche plans to do with its stop-sale utility vehicles. Recycle them? Ship them all to Germany? Burn them on the world’s largest-ever funeral pyre?
Category: Sales and Marketing
After several stellar space-themed puns and a pyrotechnic display that was out of this world, Nissan unveiled the Rogue One Star Wars Limited Edition package at the Los Angeles Auto Show.
For under two grand, you can have the package added to a front- or all-wheel-drive Nissan Rogue and let the whole world know you are the sort of person willing to pay money to drive around in a commercial.
If you fancy yourself an automotive bargain hunter, the best time to score a deal on a used car is right around the corner. So, stop clicking around on Autotrader for five minutes and equip yourself with some useful knowledge to better your odds of snagging some savings.
Mercedes-Benz has decided against bringing its X-Class pickup to the U.S. market next year. However, this doesn’t mean we won’t eventually see the luxury truck hauling grand pianos and crystal chandeliers down American highways.
Toyota’s going to market the new Prius Prime with laser-like precision. Is it because they want to embrace cutting-edge advertising methods, or is it because they don’t see it as a vehicle with particularly broad appeal?
That, BMW thinks it might want to keep an unpopular model around for another generation, Volvo issues a voluntary recall on seat belts, and Toyota and Nissan agree that their prospects have looked better in North America… after the break!
Now that Halloween has receded from the rear-view mirror, advertisers can really start ramping up their winter-themed commercials.
Automotive companies are particularly heavy handed at pushing advertisements highlighting “the season for giving,” without the accompanying specificity of what that phrase refers to.
Ferrari CEO Sergio Marchionne — who’s also the CEO of some other company — says the Italian automaker’s stable will be full of hybrid technology in three short years.
This isn’t an initiative designed to take Ferrari from red to green. Rather, it’s the only way it can boost sales without running afoul of the law. There’s cash to be made, and Sergio’s on the case.
There’s no denying the strategy behind Hyundai’s Genesis Motors luxury brand is unusual. By its very nature, the contrived launch of a new Korean luxury marque — more than a century after the dawn of America’s favourite luxury brand, Mercedes-Benz — is going to differ in a multitude of ways.
Genesis intends to maximize the possibility for consumers to shop for their cars online, for instance. And Genesis owners won’t need to take cars to dealers for servicing — valets will provide pickup and delivery.
Yet one aspect of a new brand’s U.S. launch is nevertheless set in stone: dealers.
Genesis Motors has 350 dealers inside Hyundai’s U.S. showrooms, Wards Auto reports. Genesis Motors’ general manager Erwin Raphael wants a different number.
A smaller number. Read More >
Tesla’s Model S 60 has come and gone only to show up again as the “bargain” Tesla, even though it’s actually just a cheaper Model S 75 with a stingy computer.
Now, inside information suggests it’ll be going up in price even if you decided not to add the company’s cool new transparent roof. With the automaker seemingly hoping to squeeze every last buck out of its lineup, the top-flight versions of both of its models have now been propelled into the pricing stratosphere.
General Motors and the Ford Motor Company both saw U.S. sales declines in the third quarter, but GM was the only one achieving earnings that widely beat expectations. Still, which company is playing the game better is up for debate.
This could turn out to be an Ant and the Grasshopper situation if there is another economic downturn on the horizon. The ant-like Ford could be more ready for an economic winter, while the improvident Grasshopper Motors is left out in the cold with acres of unsellable vehicles — forced to eat its own legs for sustenance.
Of course, if there isn’t an economic downturn, Ford is going to look like a lame duck next to GM’s golden goose.