I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the Mercedes-Benz USA focus group invite filter did not recognize my net worth nor the fact that I worked for Mercedes-Benz Financial Services. And I was not about to tell anyone that…
Category: Sales and Marketing
Perhaps you haven’t lived in a flyover state where brown leather gear dominates your town during Rodeo season. While the Ford+King Ranch press release celebrating the 15th Anniversary of those famous brown leather pickups reached the autoblogosphere, only a local writer with an internationally known knack for automotive snark both finds the sweet mochalicious lede and refuses to bury it in the dirt.
And what does that mean? You gotta click to find out. Read More >
Just when you think you’ve seen it all… you haven’t, apparently.
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Last week, Ford’s Global VP of Marketing and Sales, Jim Farley, told a panel discussion at the Consumer Electronics Show in Las Vegas that Ford has access to data on its customers’ driving habits via the GPS system installed in their cars. “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone,” he said. The next day Mr. Farley adjusted his statement to avoid giving the wrong impression saying that the statement was hypothetical and that Ford does not routinely collect information on, or otherwise track, drivers through their GPS systems without those drivers’ consent and approval. That approval comes from turning on and opting into specific services like 911 Assist and something called Sync Services Directions, a system that links the GPS system to users’ cellular phones. So that’s that, right? Read More >
Since my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one! Read More >
In 2001 during an early evening with a piercing December chill, Jason splayed the salesman’s grin when Dad and Son showed up in a warm showroom. Well of course he’d be happy to let them try a new Passat, “but first can I get a copy of your license?”
Moments later, Jason pulled up to the glass front doors in a black B5. He hopped out and assumed the passenger seat. Ten-year-old Son scurried in past the back door and settled in the center of the backseat with a commanding view forward.
Despite his 30 minutes of interactive product training, salesman-Jason wouldn’t be the expert in the car that evening. He didn’t stand a chance against the ten-year-old in the back. Read More >
Throughout the history of the automobile in America, one city has been synonymous with the industry and culture of cars. Booming with America’s great period of industrialization, Detroit became the Motor City, the hometown of an industry that created a blue-collar middle class and a culture based on personal mobility. But as America has entered the post-industrial age, as the focus of our economy has shifted from production to consumption, Detroit has been left behind. Long used to defining consumer tastes, Detroit was caught unawares by the changes wrought by globalization and the rise of information technology. And as America’s traditional auto industry struggles to redefine itself in the new economy, another Motor City is rising to meet the challenges of a new age.
No sense beating around the bush on this one: TTAC won’t have a Dodge Dart review for you to read when the embargo expires later this week. We weren’t invited to the event. If you want to find out what it’s actually like to drive the Dart, you’ll have to read about it somewhere else. If you want an honest review, you will have to wait until I can rent one, I suppose.
Yesterday, Jalopnik’s Matt Hardigree teed-off on Chrysler for inviting sex blogger Jen Friel to the Dart release. Although Hardigree himself is embroiled in a long-term struggle with our own Derek Kriendler for the unofficial title of Most Interesting Young Auto Writer, a battle he cannot help but eventually lose, I heartily recommend that you check out Matt’s article when you have time, because it’s a fun read, and it’s straight out of the Jack Baruth Handbook For Dissing The Living Shit Out Of Hack Writers & The Auto Industry In General, Yo. When I read stuff like that, I feel the same way Madonna must while watching a Lady Gaga performance.
What Matt doesn’t realize, however — or doesn’t say, at any rate — is that Chrysler’s decision to effectively replace TTAC with Ms. Friel isn’t an anomaly. It’s the arrow-straight path to the future,and it is part of a bigger trend that affects everyone from your humble author to the New York Times. Here’s why.
After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring. Read More >
Having suffered behind the wheel of a few rented Corollas during my travels with the 24 Hours of LeMons Circus, I’m here to tell you that the current generation of Corolla— the version you get in rental fleets, at any rate— is one of the least fun motor vehicles you can buy. I am convinced that the suits at Toyota have ordered their top engineers to devise a Fun Prevention Control Module™ for the Corolla, a little box under the dash that does everything from preventing you from finding a good song on the radio to ensuring that you will never, ever be able to pull off even a half-assed e-brake turn in a muddy racetrack paddock. With the FPCM™ in full effect, you’ll drive your Corolla for hundreds of thousands of trouble- and fun-free miles, all the while fantasizing about setting the thing on fire and giving some crackhead $119 for a much more fun ’95 Mercury Mystique rolling on three space-saver spares. So, it came as a shock when I spotted this Corolla-hustling ad on a Saigon Toyota dealership during my recent trip to Vietnam. Read More >