A New, Smaller Ram Pickup Will Emerge From Ohio's Jeep Wrangler Plant: Report

Steph Willems
by Steph Willems

If true, it’s news that should bring a smile to a certain American president’s face. Fiat Chrysler’s Toledo Assembly Complex, home to the current Jeep Wrangler JL and its upcoming long-wheelbase pickup variant, will become the assembly site of a new, midsize Ram pickup, a report claims.

The new Ram model, which apparently eschews unibody construction in favor of rugged (and traditional) body-on-frame architecture, doesn’t have a name, but at least it now has a tentative home.

Automotive News claims supplier sources point to Toledo as the birthplace of the new Ram, which some Ram diehards feel simply must carry the Dakota name. After retooling the Toledo North plant for production of the current-generation Wrangler JL, FCA pulled the plug on production of the older Wrangler KJ in April of this year. The retooling of the Toledo South plant for JL pickup production is nearly complete.

However, as Automotive News points out, the expected volume of Wrangler pickups is nowhere near the output of Wrangler JKs, leaving plenty of unused capacity. Given the product shuffling seen over the past couple of years, FCA’s potential choices for a production site are extremely limited. Toledo has the space, and the ability to handle body-on-frame products. A shoe-in, it seems.

CEO Mike Manley, then head of FCA’s Jeep and Ram brands, didn’t give many details on the new model after its announcement in the automaker’s five-year product plan in June. The vehicle will be mid-sized, he said, and will appear before 2022. Supplier sources claim the model’s on track for a 2020 launch as a 2021 model year vehicle.

At the time of the plan’s unveiling, David Elshoff, head of Ram brand communications, confirmed to TTAC that FCA intends to bring the midsize truck to America. The new model will replace the body-on-frame Fiat Fullback in overseas markets, he said, adding that the Mitsubishi Triton/L200-based pickup apparently produced “inconsequential” sales.

While it may not have been the automaker’s chief motivation for the new baby Ram, Ford’s looming entry into the North American midsize pickup market would have left FCA as the only “trucky” OEM without a product in the segment.

[Image: RL GNZLZ/ Flickr ( CC BY-SA 2.0)]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
5 of 20 comments
  • Johnster Johnster on Sep 17, 2018

    It's about time. This sounds great, and no, it doesn't need a V8 and it doesn't need a Hemi. I suppose that the sad and underwhelming Tigershark 2.4 will be the base engine. On the other hand, the 3.6 Liter Pentastar V6 and the 3.0 Liter EcoDiesel V6 would be great as optional engines.

    • See 2 previous
    • Drzhivago138 Drzhivago138 on Sep 23, 2018

      @ajla Aside from the Shelby model, the *original* original Dakota offered no V8s until the 1991 facelift extended the hood. In 1987, its shtick was not "small pickup with a V8," but rather "small pickup with a 4 x 8' bed." In terms of both displacement and power, its engines were roughly on par with those of the Ranger and S-10 before the V8.

  • Here4aSammich Here4aSammich on Sep 17, 2018

    “FCA pulled the plug on production of the older Wrangler KJ in April of this year. The retooling of the Toledo South plant for JL pickup production is nearly complete.” Apparently there are no adults fact checking the interns... The old Wrangler was the JK, not the KJ.

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
Next