Fiat Chrysler Loosens Engineers' Leashes to Speed Up Ram Development

Steph Willems
by Steph Willems

The next-generation Ram 1500, due to appear as a 2019 model, can’t afford any delays or Dodge Dart-like launch failures if it wants to challenge perennial front-runner Ford in the full-size pickup battle.

To ensure it doesn’t spend too much time in the womb, Fiat Chrysler Automobiles has taken the unlikely step of allowing some of its engineers to make their own decisions, Automotive News reports.

Clearly, when the success of one of its biggest revenue generators is at stake, the automaker is willing to kick tradition to the curb.

The report states that a number of FCA engineers working on the next-generation Ram have been given authority to make snap decisions in the interest of timeliness. Otherwise, they’d face the status quo — a bureaucratic process where decisions, handed down from the top of the food chain, could take months.

According to Automotive News, a delay in the production of Ram prototypes from October 2017 to January 2018 is the reason for the change. Production Ram 1500s are expected to start rolling down the assembly line on January 28, 2018. There’s little to no room for delays.

FCA’s change in approach has reportedly left its suppliers pleased. In the past, suppliers slammed the automaker for its dithering, which led to a loss of time and money.

The next-generation Ram is an especially sensitive product, as more than just the vehicle needs to come together on time. Production will move from FCA’s Warren assembly plant to Sterling Heights, and the facility needs an extensive, $1.5 billion retooling after the unloved Chrysler 200 is sent packing at the end of this year.

Unlike Ford, Ram plans to stick with traditional all-steel construction for its new pickup. Because of this, the automaker can’t count on any fuel economy gains through weight savings. On that front, FCA plans to add direct injection to its 3.6-liter Pentastar V6, as well as optional turbocharging. A long-discussed belt starter generator start-stop system, where the alternator acts as the vehicle’s starter, is expected to reach production in the Ram, cutting down on its thirst.

[Image: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
3 of 60 comments
  • Seanx37 Seanx37 on Sep 19, 2016

    Because what FCA needs is less engineering and quality control oversight

  • Truckducken Truckducken on Sep 19, 2016

    If the organization cannot review important matters in a reasonable time, fix the goddamn organization! I don't know if there are too many levels, too many competing agendas, or a broken process, but the fact that nobody is addressing the root cause is the real lede here and it's utterly pathetic.

    • Vulpine Vulpine on Sep 20, 2016

      You've hit the nail on the head here, Truck; each division is supposed to be independent within the whole EXCEPT where parts and materials can be shared across divisions. It is the type of management you describe that has prevented Jeep from offering one or two trucks independent of the RAM brand because RAM would see them as competition but the corporate entity would see it as more profits. For now, RAM shares almost nothing with any other brand within the company and simply doesn't need that level of power. What it does need to do is concentrate on its own issues and not have to go outside of the division to seek permission for every tiny change. That's the sort of thing that leads into mistakes being made resulting in recalls for obvious mechanical issues.

  • Lorenzo I just noticed the 1954 Ford Customline V8 has the same exterior dimensions, but better legroom, shoulder room, hip room, a V8 engine, and a trunk lid. It sold, with Fordomatic, for $21,500, inflation adjusted.
  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
Next