By on August 2, 2014

USA auto brand sales market share chart July 2014

General Motors’ U.S. market share held steady at 17.8% in July compared with the same period one year ago. In comparison with June of this year, however, GM’s portion slid from 18.8%. GM’s volume fell 4.2% from 267,461 in June to 256,160 units in July even as overall new vehicle sales grew 1%.

Moving ahead from June then, which automakers produced the gains at GM’s expense, at Ford’s and Chrysler/FCA’s expense, too? Toyota and Nissan, mostly. With a nearly one percentage point increase, Toyota produced a very high-volume July thanks to record RAV4 sales, predictably lofty Camry volume, and Lexus’ rise to the top of the premium pile.

Nissan owned 7.7% of the U.S. market in June; 8.3% in July. The Versa, Sentra, and Leaf combined for 36,228 July sales, up from 22,310 in July 2013 and 31,057 in June of this year.

Meanwhile, compared with the prior month, American Honda’s share of the U.S. market grew from 9.1% to 9.5% on the strength of the Accord and CR-V, America’s second-best-selling car and top-selling utility vehicle, respectively.

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30 Comments on “U.S. Auto Market Share – July 2014...”


  • avatar
    eggsalad

    GM cars have been horrible for too long to remember. Even non-car folks can’t help but see the media coverage of the latest debacles.

    And yet they keep buying…

    • 0 avatar
      petezeiss

      Millions of parents still let their sons play football. The Bell curve isn’t going away and nobody capitalizes on it better than GM. Well, maybe McDonalds.

    • 0 avatar
      Jacob

      Chevy and Toyota are for people who buy cars by pounds. They walk into a dealership and say, I want a car, 4000 pound SUV please.
      What kind?
      American I guess.

    • 0 avatar
      RobertRyan

      @eggsalad,
      Now Toyota is number two, unheard of even in the 1980′s. You really have to wonder where the “domestics” will be in the next 10yrs

  • avatar
    SCE to AUX

    Mazda has a chance to gain market share this year, for the first time in a decade.

    • 0 avatar
      rpol35

      Why? What’s different now? Of course when you are at a paltry 2% I guess you can only hope for upside.

      • 0 avatar
        mike978

        What is different know is that they have three new or fairly new offerings that are class leading or class competitive in the core segments – compact sedan, mid size sedan and compact CUV.

        • 0 avatar
          30-mile fetch

          The last Mazda3 and Mazda6 were about as competitive against the market segment at the time, weren’t they? The 6 was roomy, practical, stylish, priced reasonably. The 3 ran thirsty powertrains for most of its tenure, but otherwise was OK and cars like the Corolla only had 35mpg on the Monroney.

          What kept them from selling, and what has changed? The CX5 is bound to help things though, I see quite a few of them around.

    • 0 avatar
      TheyBeRollin

      Behold, the Internet, where something that appeals to (or is within reach of) 1% of the population gets 10% of the comments. Where a brand with 2% of the market is in every third car comparison test. The Internet: Homeland of people seeking lightly-used brown manual diesel wagons, unrefined cars with a lot of torque steer, and Mazdas.

    • 0 avatar
      Pch101

      Mazda’s YTD market share is unchanged compared to last year.

      Its only decent sellers are the 3 and CX-5. The new 6 is doing somewhat better than before, but that isn’t saying much.

    • 0 avatar
      Jacob

      Mazda3 MSRPs look ridiculous for a compact car of an underdog Japanese brand. It’s a nice niche car, but I don’t see it selling any more than the last generation. True volume cars, like Corolla and Civic, may be less practical, refined, or fun, but they’re priced more reasonably. The other day, I saw a great review of a Mazda3, until reading “price as tested, 29 thousand”. Probably a journalist special car, but still. The Mazda6 sedan and CX-5 may gain some market share though.

    • 0 avatar
      redav

      They have an ambitious sales goal, but even if they run their factories at full tilt and sell every one, it still won’t look like much compared to the big companies.

  • avatar
    billfrombuckhead

    Spin, spin, spin

    Mopar has it’s best July in a decade and led the industry in increase from previous July while Honda went backward from last July and yet Chrysler had a bad month and Honda a good month?

    • 0 avatar
      LectroByte

      If you check out this article, http://www.thetruthaboutcars.com/2014/08/u-s-auto-sales-results-july-2014-ytd/ , you will see Honda is very flat for the year-to-date while Chrysler is down 10%. But Chrysler did have a good July.

  • avatar
    billfrombuckhead

    Chrysler drew closer to Toyota July to July and yet lost market share?

    • 0 avatar
      LectroByte

      if you read this article http://www.thetruthaboutcars.com/2014/08/u-s-auto-sales-results-july-2014-ytd/ , you will see Chrysler is down on the YTD numbers, although they did have a much better July than last year.

      • 0 avatar
        mmmach1

        Your cherry picking your numbers, “you will see Chrysler is down on the YTD numbers, although they did have a much better July than last year.” ???
        Read a little farther down on the chart. Chrysler Group/FCA: up 13.3% YTD

        • 0 avatar
          billfrombuckhead

          This Cain does comparison of truck market share in another article and doesn’t even mention the biggest story of the year in trucks which is Ram picking up 2+ points of marketshare and going over 20% of the truck market but lauds Toyota’s restyled truck for a minuscule sales gain for the year.

    • 0 avatar
      jimmyy

      bill, I see it differently. Toyota just passed Ford by market share. I am surprised Toyota management would not cook the numbers to stay behind Ford. Toyota risks another Obama recall attack. On the east and west coast, Chrysler is just not a player.

      • 0 avatar
        mike978

        recall attack? The recalls on my Sienna were perfectly valid – spare tire cage rusting out, fuel system issue and now an issue wit the solenoid valve on the transmission allowing it to be moved from P without a key.

        • 0 avatar
          28-Cars-Later

          Yikes. I’m surprised of the severity of the transmission issue (and possibly the fuel system issue).

        • 0 avatar
          Lou_BC

          @mike978 – what year Sienna? I have a 2010 that had the recall for the cable that holds up the spare tire. Some were not coated properly. Mine was fine. Other than that I had to replace a strut bushing and replace the brakes at 65,000 km.
          It is a bland appliance but so far very reliable.

    • 0 avatar
      mmmach1

      Sounds like we better get used to it. The anti Chrysler spin is back.
      Chrysler Group/FCA July sales up 19.7% over last July and its hardly (if at all) a story here now.
      Its reported reported here as: “Overall new vehicle sales at Chrysler Group/FCA, Ford Motor Company, and General Motors increased 12%.”???? Hmmm… is ED back in the shadows?

  • avatar
    chicagoland

    Honda may be flat, but they will make good profits. They aren’t dumping into fleets.

    Mopar-Fiat is unloading their leftover Avengers for peanuts, and they still have a lot of last year’s Darts. Also, they are already discounting the ‘revolutionary’ new 200. If not for Jeep, they would have been put down years ago.

    GM still has a lot of loyal truck buyers, who dismiss the recalls since ‘they were on small cheap cars’, and no Suburban lost power [yet].

    • 0 avatar
      redav

      One theory is that GM’s recalls have actually helped their sales. The theory is that people with those cars haven’t been in the dealership for a while, and so when they finally see the improvements made, they decide it’s time for a new car, and they get a GM.

      • 0 avatar
        DenverMike

        No doubt if you get 18 million consumers of the car buying demographic to your dealers, most with a history of making bad decisions in the showroom, yep bonanza for GM.

  • avatar
    billfrombuckhead

    Ram and Grand Cherokee are among the most profitable vehicles made in the world.

    FCA is the fastest growing car company in California with Maserati and Jeep the fastest growing brands.

    Chrysler has had 52 straight months do sales increases and the coming Renegade model should help keep that streak going. Chrysler is gaining market share from Toyota and Honda.

  • avatar
    redav

    For graphs like that pie cart, they’d look a lot better as .gif or .png files. The .jpg compression artifacts show up pretty bad on my monitor.


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