Charts Of The Day: U.S. Auto Market Share In December And 2014

by Timothy Cain

Published: January 10th, 2015

charts of the day u s auto market share in december and 2014

Compared with the prior year, the Ford Motor Company lost one full percentage point of market share in the United States in 2014. While preparing to replace their F-150, Ford/Lincoln market share fell from 15.9% to 14.9% as F-Series sales predictably stalled in an expanding market and as Ford brand car sales slid 4%.

Poised to pickup Ford’s share was Fiat Chrysler Automobiles. The company’s Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram brands boosted FCA’s U.S. market share from 11.6% in 2013 to 12.7% in 2014. Maserati, Jeep, and Ram were America’s fastest-growing auto brands.

Year-over-year, General Motors, Toyota, and the Korean duo saw little change. American Honda lost half a percentage point; Nissan gained nearly that much. What the Volkswagen Group lost – thanks to the VW brand itself – the Subaru brand picked up.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

#2014Sales #ChartOfTheDay #December2014Sales #MarketShare

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2 of 33 comments

APaGttH on Jan 11, 2015

When I look at Honda and their product mix, the fact they generally don't put cash on the hood, their rough year from a safety/regulatory news stand point, and how they aren't highly segmented, their slice of marketshare is impressive.

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Wmba on Jan 11, 2015

Pie Charts do f all for me, craning trying to read the wording on a sliver or like here trying to match colors to a legend. I'm retired now, but as an engineering manager, I banned the silly things shortly after Lotus came out. A nice bar graph or table is what's needed for this info. Otherwise fluff.

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