U.S. Auto Market Share – August 2014

Timothy Cain
by Timothy Cain

As U.S. auto sales grew 5.5% to more than 1.58 million in August 2014, GM’s market share fell from 18.4% in August 2013 to 17.2% last month. Ford Motor Company’s share fell by seven-tenths of a percentage point, year-over-year. American Honda’s share of the total sales pie fell from 11.1% to 10.5% even as the Accord became America’s best-selling car with more than 50,000 sales.

Toyota’s share improved slightly to 15.5%, while the Chrysler Group/FCA shot up from 11% in August 2013 to 12.5% in August 2014. Nissan USA’s market share grew by one half of a percentage point.

Compared with July 2014, GM, FoMoCo, and Hyundai-Kia, all lost significant portions. Toyota USA moved up from 15%, American Honda jumped a full percentage point, and the Chrysler Group climbed from 11.7%.

Timothy Cain
Timothy Cain

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  • Zip89123 Zip89123 on Sep 06, 2014

    I'll be helping either Subaru or Toyota hopefully later this month.

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    • Highdesertcat Highdesertcat on Sep 07, 2014

      @highdesertcat Hey mikey, good to see you reading on ttac. You are so right about too many Boomers hoarding their cash these days. It takes a lot of cash money out of circulation. My father-in-law, at age 86+ is doing his best to redistribute his personal wealth (in cash!) to his four daughters before he kicks the bucket. And he has tons of it! Serious business. And he is not alone. Lots of us oldies are hoarding our cash and stuffing our mattresses these days, especially in America. One of my friends who moved here from New Jersey after turning over his house and Plumbing business to his son, receives a FedEx Care Package from his son every month with a stack of Benjamins in it. I've seen it for myself. Like many oldsters, I don't want the government to get a hold of my stash so I put it to good use supporting my kids and grandkids, any way I can. Besides, I've never heard of a hearse with a U-Haul behind it. Have you? Me buying new cars before the factory warranty expires is kind of a new thing for me. In the past, I used to buy new, sparingly, and keep the vehicles a long, long time. To wit: my 1988 Silverado (kept until Jan 2011), our 1992 Towncar (kept until July 2008) and my 2006 F150 (kept until Jan 2011). I used to maintain and repair them on my own. But I'm too old for that tooling and wrenching now, so I resolved in 2008 to trade each vehicle for a new one before the factory warranty expired. The first such was supposed to be that 2008 Highlander I bought, but I still have it because it hasn't needed anything yet and never failed us, so far. Oh, I put a new Interstate battery in it late last year, but it didn't need it yet. I only did that because my grand daughter relied on it to get her around. Ditto with the new Michelin tires. Preventive maintenance gets you a long way. And it paid off for me. Quite frankly, since my conversion to Toyota in 2008, I look forward to getting that Sequoia. It's not going to be all that fancy, but it is going to be new, and it is going to be ours, fully paid for, with only enough insurance coverage as required by the State of New Mexico. Huge savings there, especially through USAA. If we're still alive when the factory warranty expires on that Sequoia, my plans are to trade it off for a new "something" at that time as well. But before then, I would like to upgrade my 2011 Tundra Double Cab 5.7 2WD for a 2016 4-door Limited 5.7 4X4. Man, I sure hope they still make those by then. I hope to live a long time yet and have many more years of driving myself ahead of me. But at my age.... hell, I'm blessed just to wake up breathing every morning.

  • Jimble Jimble on Sep 06, 2014

    People were talking about Ford like it was the Second Coming not too long ago... now Ford is looking in the rear view mirror at Chrysler coming on fast. When was the last time Chrysler's market share was so close to Ford's? Ever?

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    • RobertRyan RobertRyan on Sep 07, 2014

      @28-Cars-Later Bit of a one man band. Going back to Ford offering a updated Model T, except you can have more than black?

  • Lou_BC Lou_BC on Sep 07, 2014

    @RobertRyan - Ford was run by warring fiefdoms and Mulally was able to break those up. I'm not 100% convinced that "One Ford" will work in the long run because there does need to be consideration for local variations. "One Ford" looks like a "born again" version of Henry Ford's model T ideology - you can get it in any colour you want as long as it is black.

  • Corey Lewis Corey Lewis on Sep 08, 2014

    What makes up the "other" piece of the pie? Would that be leftover Suzukis or something? I can't think of any leftovers of anything which wouldn't be covered by the rest of the pie chart brands. Unless this includes niche market cars like Ferrari etc.

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