U.S. Auto Market Share – August 2014
As U.S. auto sales grew 5.5% to more than 1.58 million in August 2014, GM’s market share fell from 18.4% in August 2013 to 17.2% last month. Ford Motor Company’s share fell by seven-tenths of a percentage point, year-over-year. American Honda’s share of the total sales pie fell from 11.1% to 10.5% even as the Accord became America’s best-selling car with more than 50,000 sales.
Toyota’s share improved slightly to 15.5%, while the Chrysler Group/FCA shot up from 11% in August 2013 to 12.5% in August 2014. Nissan USA’s market share grew by one half of a percentage point.
Compared with July 2014, GM, FoMoCo, and Hyundai-Kia, all lost significant portions. Toyota USA moved up from 15%, American Honda jumped a full percentage point, and the Chrysler Group climbed from 11.7%.
More by Timothy Cain
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I'll be helping either Subaru or Toyota hopefully later this month.
People were talking about Ford like it was the Second Coming not too long ago... now Ford is looking in the rear view mirror at Chrysler coming on fast. When was the last time Chrysler's market share was so close to Ford's? Ever?
@RobertRyan - Ford was run by warring fiefdoms and Mulally was able to break those up. I'm not 100% convinced that "One Ford" will work in the long run because there does need to be consideration for local variations. "One Ford" looks like a "born again" version of Henry Ford's model T ideology - you can get it in any colour you want as long as it is black.
What makes up the "other" piece of the pie? Would that be leftover Suzukis or something? I can't think of any leftovers of anything which wouldn't be covered by the rest of the pie chart brands. Unless this includes niche market cars like Ferrari etc.