Sales of Cadillac’s lineup have fallen as of late in comparison to last year’s figures, prompting the brand’s U.S. vice president of sales and service, Bill Peffer, to resign his post.
The Detroit News reports Peffer handed the reins over to interim vice president Kurt McNeil last Tuesday. McNeil is General Motors’ vice president of U.S. sales operations, and held Peffer’s post once before, from 2011 through 2012.
Peffer was hired last autumn by GM from Nissan, where he served as the latter’s CEO for the brand’s operations in Australia, replacing the previous brand’s VP, Chase Hawkins, for “violating a company policy.” Hawkins was VP for one year prior to his firing.
Sales in the United States are down 2.3 percent year-over-year from January through May of this year, the XTS and ATS leading the way with 20 percent less sales in the same period compared to what they were in 2013. Though GM leadership are hoping for double-digit growth in 2014, Peter Nagel of IHS claims Cadillac will only gain 5 percent in U.S. sales this year, far from the 22 percent experienced the previous year.