The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them.
The Detroit News reports the FTC had been considering making changes to the Guide Concerning Fuel Economy Advertising for New Automobiles since 2009 to help “marketers avoid deceptive or unfair claims” such as those that befell Hyundai, Kia and Ford over the past few years. The agency paused in 2011 until after the Environmental Protection Agency’s new fuel economy labeling requirements were in place, as well as to look over its own Alternative Fuel Rule.
The FTC plans to go over general and unspecified fuel economy claims in advertising, as well as define Combined Fuel Economy for electric vehicles, all in an effort to remove outdated language and establish clearer information on advertised economy going forward. It is currently asking for comments on updates to reflect the new EPA guidelines and MPG claims, and the need for guidance on alternative fuel vehicle claims. The comments are due by July 10.