Tweet! Tweet! Tweet! If you have enough followers on Twitter and the like, Chevrolet might give you a free 2012 Sonic. Not for keeps. But for 3 days. It’s the new long-term tester of the 140 character age.
According to Automotive News [sub], General Motors has hired Klout, a company that ranks a person’s “social influence.” Well, social networking influence. In the past, people with high Klout scores received free review copies of software, deodorant, or coffee. Now, they get a car.
To be eligible, you need a “Klout score” of at least 35. It’s probably too late to prostitute yourself for followers, AN says the program already began in November and runs through Dec. 14. follows a collaboration earlier this year promoting the Volt, Chevy’s $40,000 plug-in hybrid.
139 (gee, why not 140???) drives will be offered in Chicago, New York, Atlanta, Dallas and San Francisco. All it costs GM is four or five Sonics on loan in each of the five cities.
The twitterati better be careful. A Federal Trade Commission guideline requires bloggers and social-media agents to disclose when writing about products they’ve gotten for free. It’s nice that the FTC has followed an example TTAC has set since day one.