Category: Media

By on April 14, 2016

apple_car_mt

Motor Trend,” TTAC alum and occasional minor-event organizer Brock Yates once declared, “is for people who move their lips when they read.” Were Yates still with us, he’d likely be somewhat less than surprised at the breakneck pace with which MT is attempting to transform itself into a YouTube video first and a magazine-for-morons second. It’s a sound business model; why limit your content to the even vaguely literate when you can break the shackles of the written word entirely and deliver extended advertorials to the lowest possible common denominator?

Of course, it would be both crass and impolite for us to imply that Motor Trend thinks its consumers are complete idiots who will eagerly place their lips on the corporate cloaca of “TEN: The Enthusiast Network” and eagerly lap up whatever poorly digested material is splattered into their open mouths.

It would also be unnecessary, because — as of last night — Motor Trend has made that point for us.

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By on March 4, 2016

golf_tdi_sets_guinness_world_records_achievement__5069

When a self-described automotive journalist attempts a fuel economy record, you expect his attempt to be objective — or, at least, as objective as such an attempt can be.

However, when an automaker is willing to pay that automotive journalist thousands of dollars for the effort, with payment possibly dependent on achieving the desired record, objectivity falls by the wayside and, along with it, the credibility of someone believed to be a hero in high-fuel-efficiency circles.

Wayne Gerdes, if you aren’t familiar, owns a website called CleanMPG.com. It’s a forum dedicated to those squeezing every bit of fuel efficiency possible from their vehicles — also known as “hypermiling.”

Automotive journalist Gerdes set two records — in 2013 and 2015 — using Volkswagen TDI Clean Diesels. In doing so, the journalist lined his pockets with Volkswagen’s marketing cash.

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By on February 11, 2016

motortrend2.

If you’re reading this, chances are that you have little to no familiarity with Motor Trend. The audience here at The Truth About Cars, as we all know, is a superbly well-educated and successful group of detail-oriented people from all parts of the (autism) spectrum. The readers of MT, on the other hand, are almost all drooling morons who move their lips very slowly when they read, and are exceeded only in their ability to excite repugnance by the chronically inbred half-wits who watch Motor Trend videos, their crystal-meth-addled eyes jumping randomly with perpetual, idiotic surprise at the public-access-TV-level antics spooned contemptuously into the permanently dropping corners of their toothless mouths.

I’m just kidding about that last part, of course. I’d known plenty of very nice people who subscribed to Motor Trend. On the other hand, I don’t apologize for characterizing TTAC readers as Aspies. There’s something wrong with all of you. You’d rather read a Camry review than a story about jumping an Aventador over a river filled with piranhas. I love you for it. Please keep reading. I need the money.

Futhermore, there are a few men of steely courage and razor-sharp intellect out there among the B&B who are willing to brave the foetid depths of Motor Trend’s website just to get the latest breaking news about THE NEW CAMARO TELLS THE MUSTANG TO STEP OUTSIDE! or, possibly, THE NEW MUSTANG TELLS THE CAMARO TO STEP OUTSIDE! One of them e-mailed us this morning to tell a strange tale: last night, a Motor Trend editor published a scathing editorial attacking the Specialty Equipment Manufacturers Association (SEMA), only to have it disappear in the light of the next day.

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By on January 13, 2016

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On Monday, Volkswagen CEO Matthias Müller told NPR that the automaker didn’t lie in 2014 when regulators asked the automaker why its cars were polluting way more than advertised:

“We didn’t lie. We didn’t understand the question first. And then we worked since 2014 to solve the problem.”

Immediately realizing that wasn’t the thing to say, Müller asked NPR for a do-over Monday, which he got:

“Yeah, the situation is, first of all we fully accept the violation. There is no doubt about it. Second, we have to apologize on behalf of Volkswagen for that situation we have created in front of customers, in front of dealers and, of course, to the authorities. …”

Which sounds much more conciliatory, but doesn’t necessarily contradict his earlier statement. So, yeah, this isn’t good. Read More >

By on June 16, 2015

I don’t mind being preached to. Or being preached at. I mean, I’ve played guitar in a few church bands, and not all of the churches in question would let me sleep in my car during the sermon. Once in a while, I’d toss a couple of bucks in the collection plate, as well. So you could even argue that I’m okay with paying for the privilege of being preached at.

Insofar as I have an Internet connection and the ability to use it, I knew prior to walking into the new “Mad Max” film that I’d be effectively paying to be preached at, and the sermon would be the American-media orthodoxy of 2015: Women are just like men, only smarter, braver, and tougher. Old white men are the source of all the world’s evil and they are always trying to “own” babies, er, fetuses, er, tissue, that should be the property of women. Only by becoming a “feminist ally” can a man have any worth in society.

I knew all of this before the first digital frame of this movie appeared on the screen, and I was prepared to live with it. What I was not prepared for was this: Mad Max: Fury Road just plain sucks.

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By on May 8, 2015

pcarskotaku

Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.

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By on April 30, 2015

Mayweather with owner of Fusion Luxury Motors

This headline is as true as any other you’ve read over the past few days.

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By on February 28, 2015

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Kansas City’s KCTV reported this week on an attempt to repair a 2012 Missouri state law that has led to a dramatic increase in car thefts. The law, which allows people to sell vehicles 10 years or older without a title, was originally intended to help rural property owners dispose of derelict vehicles and outdated machinery that would otherwise be left to rot. Criminals, however, soon discovered that they could scoop up virtually any vehicle that met the standard and sell it to scrap yards for a tidy profit. Read More >

By on November 5, 2014

ford-dealership-newark-1950s Courtesy grayflannelsuit.net

It appears that I am a few days behind Matt in cruising westbound down Route 66 in New Mexico. We checked into the legendary Blue Swallow Motel in Tucumcari last night and discovered that our room came equipped with the December 24, 1956 issue of Automotive News, unearthed from a long-closed dealership down the street. Some of the articles in the trade rag proved that today’s car biz is indeed, in the words of Yankee great Yogi Berra, “deja vu all over again”… Read More >

By on May 28, 2014

Last week, an amazing video popped up on my Facebook feed. Produced by a small Idaho based startup seeking funding from the public via an IndieGoGo campaign, it offers a glimpse into a possible future where the roads are made out of reinforced glass panels that contain solar cells, microprocessors and LEDs. The company, Solar Roadways, has been working on this product for years and it has already attracted a considerable amount of attention from the tech community. Now, as it seeks money to hire a team of engineers to perfect and streamline the production process, it appears as though Solar Roadways is finally ready for the big time. Read More >

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