2022 Mitsubishi Outlander's Amazon Live Reveal Is a First

Jason R. Sakurai
by Jason R. Sakurai

As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022 Outlander.

The Outlander rolled off the Okazaki Plant assembly line in Aichi Prefecture, Japan, and began its shipment to North America on February 8, in time for its global debut on February 17, as we outlined previously.

After more than four years in development, the new Outlander will first be made available in the U.S., Canada, and Puerto Rico, before being released in other markets.

“The Outlander not only represents a new phase of Mitsubishi Motors’ design, but with its premium features, the vehicle is set to be a game-changer,” said John Signoriello, executive officer, global marketing and sales, MMC. “As its name suggests, the Outlander has brought drivers and their families across the world on great adventures. Going into its fourth generation, we believe the Outlander will take our customers to even broader horizons.”

The Outlander is a crossover SUV also known as the Airtrek, launched in 2001 in Japan. Since that time, MMC has broadened its utility and performance, reaching worldwide sales of 2.6 million units.

Staging its world premiere of the Outlander on Amazon, Mitsubishi and Amazon.com are collaborating on the first-ever automotive reveal on the Amazon Live platform.

[Images: Mitsubishi Motor Corp.]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Indi500fan Indi500fan on Feb 08, 2021

    Interesting. Will you be able to purchase one on Amazon?

    • Art Vandelay Art Vandelay on Feb 08, 2021

      No, but they'll be planty available.foe.weekly terms.soon enough.

  • Deanst Deanst on Feb 08, 2021

    I guess it qualifies for free shipping?

    • See 9 previous
    • ToolGuy ToolGuy on Feb 10, 2021

      @jack4x Question for further study: If you sign up for this program: https://www.motortrend.com/news/corvette-museum-delivery-program-and-plant-tour/ Do you still pay this fee? https://www.chevrolet.com/destination-freight-charges

  • 28-Cars-Later I'm not sure when it was shot, but I noticed most shots featuring a Ford are pushing the BEV models which haven't sold well and financially kicked the wind out of them. is it possible they still don't get it in Dearborn, despite statements made about hybrids etc.?
  • ToolGuy I watched the video. Not sure those are real people.
  • ToolGuy "This car does mean a lot to me, so I care more about it going to a good home than I do about the final sale price."• This is exactly what my new vehicle dealership says.
  • Redapple2 4 Keys to a Safe, Modern, Prosperous Society1 Cheap Energy2 Meritocracy. The best person gets the job. Regardless.3 Free Speech. Fair and strong press.4 Law and Order. Do a crime. Get punished.One large group is damaging the above 4. The other party holds them as key. You are Iran or Zimbabwe without them.
  • Alan Where's Earnest? TX? NM? AR? Must be a new Tesla plant the Earnest plant.
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