How Can A Small Hatch And Supercar Share Design?

Edward Niedermeyer
by Edward Niedermeyer

BMW’s forthcoming “i” series of high-efficiency vehicles will launch as a two-vehicle brand, spanning the gap between high-end hybrid supercar (i8) and small, premium, rear-drive electric hatchback (i3). So, how can BMW style two such divergent vehicles in such a way that both fit into the same brand? That’s the subject of this video, which previews some of the design cues that mark these cars as BMWs, but also as “i-cars.” And if you’ve forgotten what an “i car” is (something BMW doesn’t want anymore than people forgetting what an “M Car” is), hit the jump for a brief video refresher…


Edward Niedermeyer
Edward Niedermeyer

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 2 comments
  • ToplessFC3Sman ToplessFC3Sman on Jul 25, 2011

    So... both cars have wheels, kidney grills, and tail lights. Sure seem like cars to me

  • Geozinger Geozinger on Jul 25, 2011

    This is no more a ridiculous premise than the Aston Martin Cygnet being related to the other A-M models.

  • CanadaCraig VOTE NO VW!
  • Joe This is called a man in the middle attack and has been around for years. You can fall for this in a Starbucks as easily as when you’re charging your car. Nothing new here…
  • AZFelix Hilux technical, preferably with a swivel mount.
  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
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