#trucks

Ford Motor Company pulled the wraps off the next-generation 2021 F-150 on Thursday night, revealing a new body and face that’s evolutionary in nature and a powertrain addition that sets its apart from all rivals. Could you call it revolutionary?

Being first in its class to offer something new is key for the F-150, being America’s best selling vehicle and all. In this case, that feature is a hybrid powertrain — one Ford says will make the F-150 the most potent light-duty pickup on the market.

There’s also added inches where it supposedly counts

Rivian wants to dazzle you with excessive range and dirt-flinging tank turns. Ford wants you to feel virtuous while behind the wheel of an F-150. General Motors wants to crush things beneath the wheels of the monstrous GMC Hummer EV.

Lordstown Motors’s electric pickup, on the other hand, doesn’t want to be everyone’s best friend. The fledgling automaker, owner of GM’s former Chevy Cruze plant in Northeast Ohio, unveiled its first product Thursday, beating Ford and GM to an electric pickup debut.

Oh, it’s really official now. The supercharged, off-road-ready sport truck previewed by a concept vehicle four years ago is almost here, and Ram now has a landing page for it.

Appearing for the 2021 model year, the Ram Rebel TRX is a full-size 1500 with a heart transplant from a Dodge Hellcat donor. Squarely in its sights is the Ford F-150 Raptor, a model that’s dominated the niche it carved out for itself for too long.

The Chevrolet Colorado and GMC Canyon gain visual refreshes for 2021, but the updates foisted upon General Motors’ midsize twins won’t win over those who enjoy keeping their pickup expenditures to a bare minimum.

For the vast majority of the buying public, however, the revamped trucks might be viewed as an improvement over what came before.

No, I won’t rest until Subaru returns with a true successor to the brash and youthful Brat. I’ve harped on this desire in the past when we asked what vehicle the well fleshed-out Subaru lineup lacked, and I’ll do so again today.

With Hyundai’s Santa Cruz entering production in Alabama next year and Ford working on a unibody challenger, the timing will never be more right.

Once upon a time, crew cab pickups were for logging crews in the Pacific Northwest, not families. That’s obviously changed. Whereas the typical pickup configuration was a regular cab, long-bed setup (efficient!), times change, and with it the take rates of various truck configurations.

In the eventful 2020 model year, it seems the buying public has never had less use for once-common body styles. It’s four doors, or get lost.

Don’t you love it when an automaker comes out with a survey? Served up with a huge grain of salt, such surveys are only published when they reinforce a conclusion the OEM already wishes to make, and always in the service of marketing.

There’s a Ford F-150 coming on June 25th, and it seems the Blue Oval now wants to talk to you about sex and booze.

Even before the pandemic and subsequent economic crash, much talk was being made about living in your car. Specifically, the vehicle of choice would be a spacious yet efficient van. It continues to this day in many corners of the Internet.

Ford apparently took this discourse to heart, reportedly adding a new feature to the upcoming 2021 F-150 pickup that makes home ownership unnecessary.

Tesla’s valuation got a big boost on Wednesday after CNBC published the contents of a company memo. In it, CEO Elon Musk told employees that it’s time to get cracking on the electric semi truck he said would reach customers in 2019.

Could be, especially given the lengthy delay that followed his initial 2017 promise. The timing is even more suspect given this week’s proclamation by a would-be rival.

It’s the smallest player in the nascent electric pickup segment, but it wants to be among the first — if not the first — to field such a product. That would be Lordstown Motors Corp., the fledgling automaker that took ownership of General Motors’ sprawling assembly plant in Lordstown, Ohio last November.

From that 6.2 million square foot facility, the company hopes to realize its dream of competing with Ford, GM, Rivian, and others with its Endurance pickup — a full-size EV powered by four in-wheel motors built on site. There’s not long to wait for a debut.

All-new for 2020, the heavy-duty versions of Chevrolet’s Silverado and GMC’s Sierra arrived with front-end styling just as controversial as that of their light-duty siblings. Pricier, more potent (in gas V8 form), more capable, and boasting more gears, the new HDs made it easy for buyers to spend ever more bundles of cash outfitting them to just the right spec.

It seems the customization has only just begun.

Autonomous vehicle technology might not be a sexy topic for many some, but human-driven vehicles certainly are. One day we’ll gaze at steering wheels in a sterile museum with a mixture of animalistic hunger and soul-crushing depression.

Sure, Ford’s tie-up with Volkswagen includes self-driving technology (sourced from another tie-up, this one with Argo AI), but that’s only part of the agreement. Late last week, the two automakers moved forward on other projects that might be of interest to you.

The new vehicle market has stopped marching. For three weeks in a row, sales in the U.S. plateaued, mirroring COVID-19 case levels in many locales. Try as they might, neither doctors nor dealers seem capable of eradicating all of the bad and returning the country to its coronavirus-free, spend-happy ways.

Things take time.

If you’re a purveyor of premium cars, however, things are looking up. If mainstream’s your bag, uncertainty reigns. And if you thought Memorial Day Weekend sales offers would stimulate the industry and kick-start a renewed sales climb, well, you were out of luck.

As so-called auto writers, a good number of us spend a great deal of time configuring dream rides online and very little time walking into dealerships and actually buying anything. Someone has to support the used market, I guess.

Today we’re going to focus on a vehicle once used almost solely for hard work but now used just as much, if not overwhelmingly so, for domestic drudgery and commuting. It’s also the most popular vehicle in the country, and one that offers the option of more power for little extra price.

There’s inventories to be filled with trucks and crossovers, and time’s wasting. After staging a cautious, production-limited restart of its North American assembly plants on May 18th, General Motors is prepared to put its foot down, boosting output at numerous locations.

Hungry dealers can’t wait.