#polestar

Polestar is building the cars Volvo can’t rationalize for its core demographic — high-powered electrics not intended for the general populace. While the brand has tweaked its Swedish autos in the past, Geely’s acquisition of Volvo Cars has seen Polestar evolve into a standalone division with its own unique performance lineup. But its stables are currently empty, at least until Polestar 1 enters into production.

In the interim, the Volvo subsidiary will continue showing the 600-horsepower coupe off to whet the appetites of the global market. That includes the United States because, as of last month, you can preorder one for yourself for $2,500. But production won’t begin in China until next year, and Geely doesn’t want that factory to go to waste. So Polestar will likely trickle out information and multimedia relating to its first model for the entirety of 2018.

This week, we were treated to a video of it attacking a snowy rut during some extreme winter testing inside Sweden’s portion of the Arctic Circle. Interestingly, the car in the video is camouflaged. But we’ve already seen the 2-door sports hybrid uncovered at the Geneva Motor Show — and it just us, or does the Polestar 1 look a little bit like Lincoln persevered with the LS and eventually spawned a coupe variant?

Lordy, PR-speak can be offputting. Nevertheless, the newly single Polestar — cast off from Volvo Cars to become its own electrified performance brand under the Geely corporate umbrella — is heading straight to the United States.

The U.S., not surprisingly, was chosen as an initial launch market for the brand, along with China (every electric car maker’s dream market), Germany, Norway, Sweden, and the Netherlands. What form will the rollout take? Let’s just say there’s going to be a lot of interaction. Physical interaction.

By nature, we’re skeptics. It’s in the job description.

Thus, while it’s hard not to fall in love with the idea of Volvo’s new 2020 Polestar 1 offspring — I mean, just look at it — we also know how hard it is to kickstart a new luxury brand, regardless of whether Polestar wants to sit far outside the luxury mainstream or right at the heart of the matter. We can’t help but wonder whether the Polestar 1 is not representative of the ideal luxury brand launch.

As doubters, as pessimists, as cynics, as preternatural killjoys, as wary realists, we have questions about this new upstart premium automotive entity. Many questions.

There’s something missing from the efficiently named Polestar 1, the first production vehicle unveiled by the world’s newest car brand: a Volvo badge.

Anyone who’s ever seen Volvo’s 2013 Concept Coupe will surely recognize the similarities between the two vehicles, but the slinky personal luxury coupe seen here is the one you’ll actually see plying a roadway near you, if you’re so lucky. Polestar, once a performance arm of Volvo Cars but now its own standalone subsidiary, plans a range of high-end electrified performance vehicles, of which the Polestar 1 is merely the first.

Packing a 600-horsepower plug-in hybrid powertrain and a body to die for, the 2+2 grand tourer makes great use of its sister division’s architecture, all paid for by corporate overlord Geely. The obvious similarities to the Volvo S90 isn’t an accident, as a bespoke version of that model’s platform lurks beneath its curvaceous flanks. However, that isn’t to say the Polestar 1 is just a Volvo in disguise.

Polestar said goodbye to Volvo Cars over the internet this week. While we like what Polestar does, the social media posting is a slightly sanctimonious. The brand will undoubtedly continue to use Volvo cars as a base for all of its upcoming builds and persist under the same corporate umbrella. It would be a bit like AMG wishing Mercedes-Benz a fond farewell in 2005 and then continuing to use its vehicles.

They’re technically separate entities but both AMG and Polestar exist as a result of the core brand and operate under the watchful eye of a much larger company — Daimler for AMG and Geely for Polestar. The only difference is that the Swedish performance arm is, like Volvo, focusing on electrification for added power while the Germans continue with rip-roaring internal combustion powerplants without even a hint of EV adoption.

Just kidding. Mercedes-AMG’s director of vehicle development, Drummond Jacoy, already confirmed the brand has to “reinvent” itself when it comes to electric cars, promising mild-hybrid applications last Janurary.

Volvo Canada flew me and other automotive journalists to Denver, Colorado to drive the all new 2018 Volvo XC60. The XC60 is Volvo’s latest participation to the current compact luxury crossover boom, one in which it aims at upping its current market share from 3.9 percent to seven.

Full disclosure: Volvo wanted us to drive the XC60, so they flew us to Denver to do so.

It comes as no surprise that the XC60’s crosshairs are aimed directly at established German rivals such as the Audi Q5, BMW X3, and Mercedes-Benz GLC. Except, this Volvo has a special weapon up its sleeve: a 400-hp, plug-in hybrid T8 version. During my drive throughout the picturesque Colorado countryside, I had the opportunity to get plenty of seat time between both T8 and T6 versions, which not only differentiate themselves by their claimed power figures and efficiency, but also by their entirely different driving dynamics.

Not only is Volvo updating its aged XC60 crossover for the 2018 model year, it’s also turning up the heat. The handsome next-generation model will gain a Polestar-tuned T8 variant, Volvo’s performance arm has announced, meaning XC60 buyers will have a fourth output choice to select from this fall.

As you’ll recall, Polestar isn’t just a specialty house tasked with tuning Volvo products anymore. The Swedish automaker recently spun off Polestar into its own brand, with the tuning division rebranded as Polestar Engineered. It’s the latter entity that’s tasked with massaging 421 horsepower out of the top-flight hybrid version of the XC60.

However, now that Polestar is in the business of building its own standalone models, crossovers and sedans just won’t cut it. For its first Polestar-badged model, the new automaker wants a big, fast coupe.

Think of it as a green brand known for producing some very blue cars. Polestar, Volvo’s performance wing, will be spun off into an electrified automaker under a new plan from the Swedish car manufacturer.

Expected to do battle with the likes of Tesla and BMW’s i sub-brand, future Polestars — like their gasoline-powered predecessors — will stake out space in the performance arena, only this time in a different niche.

Despite being Volvo Cars’ official performance arm since 2015, Polestar has always felt like a separate entity. Its current offerings for the North American market are limited to amped up versions of the S60 and V60 — distinctive in personality and produced in extremely limited quantities. However, Volvo’s parent company Geely wants to make a change, converting Polestar into its own global performance brand focusing on, get this, electric cars.

Apparently, Geely wants Polestar’s future role to mimic Mercedes’ AMG by having it continue to produce modified Volvos while also honing in on exclusive models singularly fixated on performance. However, if many of those are intended to be EVs, questions must be raised as to how things might change at Volvo.

Stereotyping is something we all do, for better or worse. It’s in the normative for people to establish an immediate set of parameters around a person, place, or thing (so, nouns) without a second thought. The human brain is comfortable within these predetermined expectations. Similarly, consumers have expectations and stereotypes of brands. X/Y/Z brand are expected to offer a particular style, model, or paint color — and many brands exist in these stereotypes entirely without any joie de vivre, or whatever French phrases people throw out to sound intellectual.

But today I want to know what cars stand out within their brand. Which models past or present threw the marque’s guideline book out the window to become par excellence? (Ugh.)

Volvo set a corporate high-water mark for speed today by launching two new Polestar models, each with enough power to make a tenured Vermont professor blush.

Dropping two cylinders while gaining 22 horsepower, the upgraded S60 and V60 Polestars are part of Volvo’s effort to boost the visibility of its performance division.

The 2.0-liter Drive-E four-cylinder in the S60 and V60 Polestar (replacing the previous blown straight six) was worked over by Polestar engineers to make 367 horsepower and 347 pounds-feet of torque. The mill, which makes 240 horsepower in T5 models, gains muscle from a supercharger, larger turbocharger and air intake, and a higher-capacity fuel pump.

If you didn’t think an electric car could stall, Volkswagen has a Golf-sized dose of reality for you.

That, Jeep’s Compass/Patriot successor wants to woo south of the Equator, General Motors gets some good legal news, there’s money in them there charging stations, and Volvo gets a PR boost … after the break!

New U.S. sanctions might spell the end of the glorious, glorious era of North Korean vehicle production.

That, Suzuki asks for its winnings and staggers home, automakers are being slowed down by the EPA (and it’s all Volkswagen’s fault), Audi still loves diesels (and so do you, America!), and Volvo tries to spice up its life … after the break!

This one we should have seen in the cards already: Last month, Volvo announced that it purchased Volvo tuner Polestar to bring in-house and churning out more models for eager hands.

Last year, Volvo announced it had developed a triple-turbo, 2-liter four that could produce 450 horsepower.

It’s entirely likely, TTAC has learned, that the two will meet in a Polestar-branded XC90.

Details about the car were few and far between, but the engine combination and newly branded vehicle would up the ante on what Volvo powertrain chief told Auto Express earlier this year.

Instead of slotting between the 316-horsepower XC90 T6 and the 400-horsepower hybrid T8, the Polestar version would offer the 450-horsepower variant, with a 48-volt supercharger boosting twin turbochargers on the craziest family crossover.

After the sale of Polestar to Volvo, the Swedish automaker is cranking up output and bringing more than double the number of high-performance sedans and wagons to the U.S. for 2016.

Also, there will be more wagons than sedans wearing Polestar badging this time around, as Volvo states 60 percent of the 265 total Polestar units will be V60 models.