Good News, America - You've Been Chosen to 'Physically Interact' With the Polestar Brand

Steph Willems
by Steph Willems
good news america youve been chosen to 8216 physically interact with the

Lordy, PR-speak can be offputting. Nevertheless, the newly single Polestar — cast off from Volvo Cars to become its own electrified performance brand under the Geely corporate umbrella — is heading straight to the United States.

The U.S., not surprisingly, was chosen as an initial launch market for the brand, along with China (every electric car maker’s dream market), Germany, Norway, Sweden, and the Netherlands. What form will the rollout take? Let’s just say there’s going to be a lot of interaction. Physical interaction.

Hey, get your mind out of the Swedish gutter. These interactions, which the automaker assures as will be with the brand, but not necessarily a car, won’t occur until the middle of 2019. That’s when the 600-horsepower Polestar 1 begins production.

Don’t expect to walk into a dealership. Rather, customers interested in the Polestar 1 and subsequent all-electric models will enter a “Polestar Space,” which sounds like the title of a futuristic sci-fi movie. It’s actually just “an environment where customers can physically interact with the brand.” The U.S., along with the other selected countries, was chosen due to public reaction to the brand’s October launch.

Polestar has three models in the works. The first, the Polestar 1, is an ultra-expensive offering that looks like a shortened S90 coupe. Beneath the paint, however, lies a carbon fiber body, a front-mounted 2.0-liter turbocharged four-cylinder driving the front wheels, and two electric motors driving the rear wheels. Total torque from both powerplants is 737 lb-ft. Both powertrains can operate independently from one another, or combine their traction and action, depending on what kind of driving the buyer has in mind that particular day. Polestar claims a range of 62 miles on battery power alone.

It’s also oh-so-exclusive. With a planned annual production volume of just 500 units from its Chengdu, China, assembly plant (currently under construction), the Polestar 1 will not be a common sight. Nor can buyers expect to find one in a Polestar Space. Still, it doesn’t seem like that’s a problem.

“During the brand’s launch day in October, one customer per minute was registering their interest in being one of the first to receive the Polestar 1 using an all-new subscription model,” the automaker said in a statement. “Expressions of interest are made through www.polestar.com and these will be converted to vehicle orders when the formal order books for the Polestar 1 open in early 2018.”

Ownership will be subscription-based, with servicing handled by Volvo. Get that VISA ready.

Those of lesser means will want to wait before interacting with the Polestar brand. The automaker’s next vehicle — the imaginatively named Polestar 2 — will be a more affordable midsize sedan, followed by a Polestar 3 SUV priced somewhere between Polestars 1 and 2. If this sounds exactly like the product timeline of a certain California-based electric car maker, well, you’re right.

[Image: Polestar]

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  • Turf3 Turf3 on Dec 17, 2017

    Personally, I wouldn't mind seeing some of those marketeers "physically interact" with a brand. A branding iron. PSSSS! Ow! Or is this what they now call a "gene flow event"?

  • Roberto Esponja Roberto Esponja on Dec 18, 2017

    So, yuppies who like the Mustang but would never buy one because -ugh- "American" finally have an alternative they won't be embarrassed to show their friends...

  • Chris P Bacon It would be really nice if car sites like TTAC helped people find way to avoid these prices. It seems like stories like these just say "suck it up and pay the markup". No. In many cases, you don't have to. I just ordered a Wrangler 4xe and got Chrysler Affiliates price. That 1% under invoice. I know this is the price I got because I sat at the computer in the dealer's showroom and build the Jeep. i got Chrysler Affiliate pricing through my employer. Your employer doesn't offer it? Join treadlightly.org. For $100 membership, guess what? You get Chrysler Affiliate pricing! Want a Ford, but think you can't get X-Plan? Think again! Join EAA.org. X-Plan is included with their membership. A dealer in my area is offering Costco members a $1500 incentive. I'm guessing that has something to do with Costco's car buying service, so there must be some value to be found in that program.Will all dealers honor these discount plans? No. Then that's not the dealer you want to work with anyway. Find another place to shop. It would be nice if TTAC (or any car site) did a little leg work to show readers how to actually save on a car purchase.
  • KOKing I car-sat an A32 while its owner was out of the country, and the then whiz-bang VQ motor was great, but the rest of it wasn't any better than a XV10 or XV20. Definitely the start of its downward slide, unfortunately.
  • Norman Stansfield Why are leaf springs still a thing on this truck?
  • Syke The expected opening comments. Have had mine for two years now, the car has done exactly what I want out of it, and a little better. I'm quite happy with the car, haven't had to adjust my driving style or needs in the slightest, and . . . . oh, did a mention that I don't give a damn what today's price at the pump is?Probably going to go for a second one in the coming year, the wife's happy enough with mine that she's ready and willing to trade in the Nissan Kicks. Eventually, the not often used van will end up getting traded on a Chrysler Pacifica Hybrid, basically ensuring that we don't use gas for anything except the occasional long trip.And the motorcycles.
  • Bobbysirhan I've never found the Allegro appealing before, but a few years of EV rollouts make it seem downright desirable.
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