By on June 12, 2017

Volvo S60 and V60 Polestar

Despite being Volvo Cars’ official performance arm since 2015, Polestar has always felt like a separate entity. Its current offerings for the North American market are limited to amped up versions of the S60 and V60 — distinctive in personality and produced in extremely limited quantities. However, Volvo’s parent company Geely wants to make a change, converting Polestar into its own global performance brand focusing on, get this, electric cars.

Apparently, Geely wants Polestar’s future role to mimic Mercedes’ AMG by having it continue to produce modified Volvos while also honing in on exclusive models singularly fixated on performance. However, if many of those are intended to be EVs, questions must be raised as to how things might change at Volvo. 

Spilling the beans to AutoExpress, a senior source inside Geely specified that an electrified Polestar should break cover using Volvo Cars’ Scalable Product Architecture (SPA) this year. Future performance models are supposed to employ the company’s Compact Modular Architecture (CMA) as a base, opening speculation for a hot little hatchback. Not that there’s any guarantee of North America ever seeing it. Currently, Volvo’s smallest offering is the S60 — which will persist using the SPA platform and an internal combustion engine.

Volvo will launch its first electric car in the Chinese market in 2019. The brand has also hinted it wants to produce SPA-based electric models and eventually evolve the entire lineup into hybrids. Polestar, however, is poised to beat it to the punch.

However, there is zero confirmation as to whether the upcoming Polestars will be silent running BEVs or use hybridized powertrains. While rumors of the Polestar Cyan Racing joining Formula E suggests the former is a distinct possibility, that level of commitment to pure electrics would place the performance brand in a league of its own.

[Image: Volvo]

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9 Comments on “Volvo’s Polestar Might Become Separate Performance Brand for EVs...”

  • avatar

    Short of major battery improvements, without the infrastructure (which will never be built in USDM) these will always be rich man’s toys.

    • 0 avatar

      “…these will always be rich man’s toys.”

      That’s the best thing that could happen to EVs. What do the poor and middle class want to drive more than anything else? Rich men’s toys. If ICE gets stigmatized as transport for the poor and the old, EVs will start being adopted en-masse. EVs won’t win because they’re green or economical. They’ll probably win because people are driven by status.

  • avatar

    I’d say “why throw out that brand equity on a loser ‘electric performance’ brand”, except only Volvo fans even know what a Polestar is, and they’re not really going to care…

  • avatar

    Polestar is a joke at this point – sure, a “better” Volvo, but at an insane markup. It’s basically if you don’t want to/can’t cross-shop with any other brand and want a performance car. $60k for 362/347 hp/tq? At the low end, a $40k STI is probably as fast or faster with a MUCH larger aftermarket of parts. Or a $45k Focus RS. At the high end, it’s only $2-3k less than an M3.. Not to mention Charger SRT, Chevy SS if you prefer V8 power..

    And it’s not like Volvo still has a good reputation for quality at this point.

    • 0 avatar

      Folks looking at a Polestar model are not cross shopping with any of those models except perhaps the M3.

      When we got our V60RD it was compared with a 328 m-sport wagon and an A4 s-line wagon. My Subaru STI and Focus RS days are well behind me, and I would not want to be confused with a rental in a Charger.

    • 0 avatar
      Big Al from Oz

      Google V8 SuperCars and check out the V8 Polestar.

  • avatar
    Big Al from Oz

    I do like that Volvo blue. Ford blue is nice, but its comes in second.

  • avatar

    I get it – Double-Pole-Double-Throw-Star.

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