#Tesla

Despite achieving a miraculous global expansion in a period where established industrial conglomerates and regulatory hurdles make it nearly impossible for new automakers to persist, Tesla’s German facility is running behind schedule. Production at the Gruenheide plant (aka Giga Berlin or Gigafactory 4) was originally planned to commence this month, with deliveries kicking off shortly thereafter. But those targets have been shifted closer to the end of this year or the more likely scenario of early 2022.

As Tesla would still like to supply the market, its facility in Shanghai will begin shipping vehicles to Europe in August until local production can be achieved. Model Y crossovers will be imported from China until its German site has its assembly lines humming, which has turned out to be a harder task than the automaker anticipated.

As I type this, it’s been less than 24 hours since Tesla announced v.9 of their Full Self Driving Beta. Full Self Driving, as the name implies, claims to use advanced artificial intelligence software along with a whole host of sensor arrays and digital inputs to get you and your passengers from point A to point B with minimal input – if any.

Tesla’s bombastic ring leader, Elon Musk, has called this latest version of his autonomous tech “mind-blowing”, and has touted the computing power of Tesla’s “Full Self Driving Chip” as the key to making all this possible. Since that chip’s reveal in 2019, however, Musk has become almost as famous as a pitch-man for cryptocurrencies on Saturday Night Live as he already was as a carmaker, which begs the question: could your Tesla really pay for itself mining for crypto?

The New York Times went deep over the weekend on a subject that has long been talked about in this industry — Tesla’s Autopilot and its failures.

In this case, the paper of record goes in-depth and talks to people who are suing the company over crashes in which Autopilot is alleged to have failed.

Tesla’s steering yoke is making news again, sort of, in part because of a video circulating Twitter and in part because our competition over at Jalopnik took some bad-faith criticism over a minor mistake.

The Chinese Communist Party seems to have it out for Tesla. Following bans that prohibited the brand’s vehicles from parking themselves anywhere near a military base, China’s government has decided to recall over 285,000 Tesla automobiles sold in the country. We’ve also seen state-run media outlets begin branding the automaker as irresponsible and arrogant amid consumer protests some are concerned might have been staged for political reasons. Though it’s painfully hard to get inside the head of the CCP while you hope for concrete evidence of any of the above. Propagandizing and censorship have reached a level where just about everyone is having difficulties distinguishing up from down.

What is certain, however, is that Tesla’s regional volume has taken a noteworthy hit in 2021 despite sales more than doubling the previous year. While this may have nothing to do with the bad publicity and recall campaigns, we’re betting the latest example — which pertains to customers misusing Autopilot — won’t help matters.

Tesla is being sued in California by an owner that’s claiming the automaker broke its promise of a lifetime of free charging after it started imposing fees upon people who allowed their cars to sit at stations for too long. For those of you that don’t recall, Tesla began rolling out its Supercharger network in 2012 and promised unlimited free charging as a way to entice early adopters. While it doesn’t pertain to all vehicles and has existed in various incarnations, gratis electricity was available on most properly equipped Model S and Model X purchased by 2016. But the deal has existed in various incarnations through 2020 and has been confusing customers almost as much as the apparently bogus self-driving suite.

As the brand became more popular, you’d start seeing Tesla owners populating Supercharging stations in greater numbers and chattering about their interests. Unfortunately, those extended diatribes on the merits of TEDx and spending a fortune on minimalist interior home design resulted in stations being occupied but going unused. To discourage this Tesla began imposing fines in 2016, noting that it hoped never to make money on the updated arrangement.

Continuing a theme from earlier today, we need to remind you to read beyond the headline.

Especially when someone like Tesla boss Elon Musk makes a claim that seems too good to be true.

What does the future hold for Tesla in China? Expansion, or exports?

That’s the question being asked by an Automotive News story today.

The level of influence Elon Musk has is truly staggering, though not entirely without precedent. Steve Jobs was similarly famous and his whimsical marketing style ended up being so effective that you would see doppelgangers embracing his tactic of selling people an experience, rather than focusing wholly on the product. Minus the black turtleneck, some might even argue Musk has aped his style — perhaps while noticing similar sales tactics embraced by Ron Popeil, David Ogilvy, or P.T. Barnum.

A good pitchman is one that can adapt tried-and-true methods from their forebears while having enough unique flare not to come across as derivative. But not everyone has the magic and we’re left with a sea of less enduring (and endearing) copycats. Notice how practically every electric vehicle manufacturer seems hellbent on becoming the next Tesla, rather than adopting a corporate personality of their own.

A new report suggests that Tesla has filed a trademark for its brand under restaurant services.

Yes, you read that right.

The National Highway Traffic Safety Administration is downgrading the Tesla Model 3 and Y following the company’s decision to remove radar from its advanced driver-assistance suite. We wrote about it, noting that the change actually removed several features from the affected cars and introduced the activation of another creepy, driving-monitoring camera.

While the latter aspect warranted the most cursing from your author’s side of the laptop, it’s the former that’s seeing the lion’s share of debate among groups advocating for vehicular safety. Everyone wants to blame Tesla’s overreliance on cameras as the thing contributing to high-profile crashes when there’s nary a vehicle on this planet that’s truly capable of driving itself. But that hasn’t stopped the NHTSA from slapping affected Tesla models into their own category, noting that they lack several functions it deemed important for safety. It’s all relative, considering there are millions of vehicles on the road that don’t have any advanced driving aids to speak of and heaps of evidence that electronic nannies don’t always function as intended. But it’s earning Tesla bad publicity as it gets dinged by increasingly more safety groups.

There’s a small camera just above the rear-view mirrors installed in newer Tesla models. If you haven’t noticed it before, it wasn’t of any particular relevance. But it certainly is now.

Tesla has decided to activate driver monitoring protocols in an effort to avoid liabilities whenever Autopilot fails and motorists unexpectedly find themselves merging off a bridge. After rummaging through the wreckage and collecting errant body parts, investigators can use the vehicle’s camera data to see what was happening moments before the car hurled itself into the ravine. If it turns out that the driver was totally alert and did their utmost to wrangle the vehicle as it went haywire, a colossal payout for the surviving family is assured. But if that camera catches them slipping for a microsecond, the manufacturer has all it needs to shift the blame onto the deceased driver.

Tesla is abandoning radar on its more affordable vehicles so it can deploy something that sounds like a vintage color motion picture process where the hues really manage to jump off the screen.

“ Tesla Vision” is the current process the company will use to collect and interpret the information necessary to operate semi-automated systems on the Model 3 and Model Y. But it feels like a step backward, if we’re being honest, and will result in cars that have “temporarily limited” abilities.

A Tesla autonomously rammed a Snohomish County, Washington sheriff’s deputy’s Ford Explorer SUV. As reported by Nexstar Media Wire, the incident occurred over the weekend.

The parked SUV sustained heavy damage. There were no injuries to the driver or the deputy. There was no word on the extent of the damages to the Tesla.

Tesla has reportedly canceled plans to expand its Shanghai plant. The electric vehicle manufacturer originally intended to make a land purchase and create a global exportation center for its products. But tensions between China and the United States have persisted, making any vehicles shipped to our market substantially less profitable for the company.

Automobiles exported from China are currently subject to a 25-percent tariff issued under the Trump administration as retaliation for the Chinese Communist Party’s heavy restrictions on foreign manufacturers. While Tesla is one of the only companies in existence that isn’t subject to China’s mandatory joint venture, resulting in a factory it wholly owns, the firm would still be subject to tariffs on every vehicle shipped to the U.S. and has recently endured a campaign of negative publicity in the region. China seems suddenly less friendly toward Tesla and it’s responding with the maximum amount of caution.